HEM (Higher Education Marketing)

DECEMBER 31, 2024

This year, education marketing will continue to evolve rapidly, and staying ahead means adapting to the latest trends, technologies, and audience expectations. As a school marketer or administrator, you have the opportunity to refresh your education marketing plan, making it more dynamic, personalized, and impactful. Contact HEM today!

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Education Education Campus Tours Study Abroad 104

Ruffaloni

OCTOBER 12, 2023

Higher education is facing an array of challenges that require a thorough understanding of the landscape to ensure institutions remain competitive and that resources are allocated to strategies that can be most impactful. 5 reasons why market research matters in higher education 1.

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Ruffaloni

FEBRUARY 20, 2025

As colleges and universities continue to rise above the challenges brought on by the pandemic five years ago, it has become clear that the new normal for higher education demands more than resilienceit requires strategic foresight and proactive leadership. How can you make the future of your campus more clear and sustainable?

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HEM (Higher Education Marketing)

APRIL 9, 2025

These methods allow your institution to showcase real experiences, highlight student voices, and differentiate itself from competitors in an increasingly crowded educational landscape. The Unique Advantages of User-Generated Content in Education Marketing A key user-generated content advantage is its ability to build trust.

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Peterson's Blog

NOVEMBER 4, 2024

As the digital landscape continues to evolve with ever-more immersive video games and apps, leaving education behind in making learning a more engaging experience would be a missed opportunity. This article takes a balanced approach, looking at psychological studies to explore gamification’s continuing role in education.

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Education Education Retention Test Prep 59

Ruffaloni

AUGUST 28, 2024

As I said in my introduction, when I need to know about the latest developments in online education, I have come to rely on Phil’s research and analysis. Education Department regulations represent one of the greatest “headwinds” and sources of turbulence for institutions seeking growth through online expansion.

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Policies Education Education Enrollment 182

HEM (Higher Education Marketing)

FEBRUARY 5, 2025

Reading Time: 8 minutes Data analytics has become the cornerstone of effective decision-making across industries, including higher education marketing. But what does data analytics mean in the context of higher education marketing, and how can you apply it to achieve tangible results? Contact HEM today!

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HEM (Higher Education Marketing)

FEBRUARY 26, 2025

While both play vital roles in educational institutions, their functions, benefits, and implementation strategies differ significantly. Understanding the difference between CRM and LMS and integrating them into your educational marketing strategy can provide a powerful edge. What is the purpose of LMS in education? Start here!

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Education Education Enrollment Higher Education 64

HEM (Higher Education Marketing)

MARCH 5, 2025

The Evolution of Search in Education Marketing Now, a few well-placed keywords are not enough. Educational institutions stand to gain from this development. Effective SEO Strategies for Education The optimization approaches discussed below have been proven to be used by the most successful institutions. Contact HEM today!

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HEM (Higher Education Marketing)

MAY 7, 2025

Reading Time: 10 minutes The way higher institutions define and acknowledge student success in higher education today is changing rapidly. In this blog post, we’ll explore the true meaning of student success and what key metrics are best p laced to measure student success in higher education. Try the HEM Student Portal!

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Ruffaloni

FEBRUARY 22, 2024

The post Writing for Higher Education SEO: Why You Need a Human Touch in the Age of AI appeared first on Ruffalo Noel Levitz. This is done by our writers, who have years of creative experience and who specialize in writing for SEO. We can talk about how we can optimize your pages in search.

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Grown & Flown

FEBRUARY 3, 2025

Small liberal arts colleges, where teaching is a practice equal to scholarly work, are rightly known for their commitment to student-centered education. The value and viability of liberal arts education have long been under the microscope. But the prediction of their widespread demise hasnt come true.

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Grown & Flown

MAY 5, 2025

However, as a higher education professional, I know I cant, and shouldnt, parent with that as my priority. In my work in higher education, I see examples of parental over-involvement that may come from love but may not, in the end, succeed in producing confident, capable adults. Put down the passwords!

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Enrollment Builders

APRIL 15, 2025

What to Know About Education Call Center Services If youve ever wondered whether education call center services are worth exploringor what they actually do youre not alone.

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Education Education 130

Grown & Flown

MAY 24, 2025

He did a one-day stint in community college, which confirmed his severe disdain of formal education. Education is critically important to me and my husband. Education was our ticket. In many ways, I felt like a failure. I also felt shame and disappointment. I was angry.

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HEM (Higher Education Marketing)

DECEMBER 11, 2024

Reading Time: 8 minutes Search engine optimization (SEO) is essential for improving your schools online visibility, ensuring that when local families search for educational options, your school is among the first they see. Common places for citations include online school directories, community websites, and local educational resources.

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Private School Education Education Enrollment 21

Marks Education

APRIL 16, 2025

At Marks Education , we specialize in helping students in and outside of the U.S. Your advisor will guide you through this process and may encourage a consultation with a Marks Education Test Prep Tutor before making any final decisions on the SAT/ACT. You mightve heard that the U.S. apply to elite colleges.

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Ruffaloni

NOVEMBER 7, 2024

How Elmira College Enrolled Their Best Class in 10 Years Despite FAFSA Fiascos and Campus Silos Dennis Kelly, Elmira College Dennis Kelly has seen a lot in his 30 years in higher education. However, like many small colleges around the country, it struggled in an increasingly difficult higher education environment.

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HEM (Higher Education Marketing)

OCTOBER 30, 2024

As a marketing agency with over 15 years of experience in educational marketing, we at HEM understand that school administrators and marketers face unique challenges when promoting their institutions. What is the role of advertisement in education? Reading Time: 10 minutes Do you need more school advertising ideas?

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Campus Tours Enrollment Higher Education Education 105

HEM (Higher Education Marketing)

NOVEMBER 20, 2024

At Higher Education Marketing, we’ve spent years refining approaches that yield measurable results for schools offering language learning programs. Example: Here, a leading language school, EF Education First uses Instagram to drive their organic traffic. Try using social media to share actionable language tips with your audience.

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Programs Higher Education Enrollment International Students 105

HEM (Higher Education Marketing)

NOVEMBER 27, 2024

Reading Time: 14 minutes The rapid growth of the internet and social media have created a thriving online space for prospective students to explore educational offerings. It has also paved the way for a vibrant market that educational institutions can explore to attract students and boost their enrollment numbers. Contact HEM today!

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HEM (Higher Education Marketing)

APRIL 16, 2025

Reading Time: 7 minutes Customer Relationship Management (CRM) systems have become essential tools in higher education, transforming how universities interact with prospective students, current students, alumni, and other stakeholders. Understanding Higher Education CRM What is a CRM in higher education?

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HEM (Higher Education Marketing)

DECEMBER 4, 2024

Regarding messaging apps, WeChat and WhatsApp are two powerful contenders that have proven effective for educational marketing, but which one is right for your school audience? WhatsApp’s Audience and Features Why is WhatsApp useful in education? Why is WhatsApp useful in education? WhatsApp is also owned by Meta (Facebook).

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International Students Enrollment Tuition Education 105

HEM (Higher Education Marketing)

NOVEMBER 6, 2024

Parents are eager to be involved in their child’s education. Source: Higher Education Marketing Defining Engagement-Based Email Marketing For schools, engagement is arguably the most crucial metric of email marketing. Source: Higher Education Marketing | Mautic 2. Source: Higher Education Marketing | Mautic 4.

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HEM (Higher Education Marketing)

JANUARY 15, 2025

At Higher Education Marketing, weve spent years refining our approach to online student recruitment, and were excited to share ten proven strategies that can take your recruitment efforts from awareness to enrollment this year. Platforms like Google Reviews and specialized education sites are vital in this regard.

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Grown & Flown

MAY 10, 2025

Howard Greene was one of the most prominent educational consultants in the country. By the time the college admissions process begins, teens must feel that the next step in their education is their own decision. And finally, what, if anything, can parents do when they recognize their student is not ready for college?

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Grown & Flown

MAY 7, 2025

Education of any kind is never a waste of time. Were thankful for scholarships/work-study/careful planning and saving/our inheritance/our lottery win. Were insanely happy! “Yikes, dont you think community college is a waste of time?” ” Absolutely not. Its a super-smart way to go, maybe you arent aware of that.

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HEM (Higher Education Marketing)

NOVEMBER 13, 2024

Start incorporating Stories and Reels into your strategy by showcasing day-in-the-life experiences of students, behind-the-scenes glimpses of school events, or quick educational tips from teachers. The post 10 Reasons Why Your School’s Instagram Page is Not Performing Well appeared first on Higher Education Marketing.

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Ruffaloni

NOVEMBER 25, 2024

Let’s face it, the world of online higher education is a whirlwind. To fully harness the power of AI, we need to invest in training and education for everyone involved. To bridge this gap, universities should consider implementing an AI education program. To learn more about RNL’s AI Education offerings, click here.

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HEM (Higher Education Marketing)

APRIL 23, 2025

Keep reading to understand your unique SEO needs as a private educational institution and how to maximize your schools SEO performance. The Importance of SEO for Private School Marketing SEO is crucial for private education marketing because it directly impacts discoverability. Contributing guest posts to education-related blogs.

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Private School Financial Aid Campus Tours Enrollment 97

Grown & Flown

APRIL 9, 2025

faced the social and educational upheavals of the pandemic.Now those college-bound students confront a higher education landscape thrown into uncertainty by actions of a new federal administration. As Im sure you also know, the president has directed that the Department of Education (DOE) beclosed , with some functions (e.g.,

Financial Aid 130

Financial Aid Loans Higher Education Out-of-State 130

Ruffaloni

JANUARY 20, 2025

Fresh data RNLs research studies show a big disconnect between what higher education offers and what students need. A new report from the Western Interstate Commission for Higher Education is waving red flags about dropping enrollment numbers and workforce gaps if colleges can’t step up their game and prove their worth.

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HEM (Higher Education Marketing)

MAY 14, 2025

Reading Time: 11 minutes Student retention remains one of the biggest challenges in higher education, with dropout rates continuing to concern institutions worldwide. For colleges and universities today, student retention in higher education has evolved into something far more holistic than it once was.

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Retention Higher Education Orientation Study Abroad 69

Ruffaloni

DECEMBER 17, 2024

How can colleges better reach, educate, and support these first-generation students about affordability to prevent them from ruling out institutions that could be a great fit financially and academically? How can colleges step in to provide the necessary counseling and education about affordability for these applicants?

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Loans Financial Aid Orientation High School 130

Grown & Flown

JANUARY 4, 2025

To make matters worse, everyone from parents, educators, coaches, and college admissions administrators, have unfortunately made it seem like being average is actually failing. When was the last time you heard a parent on social media applaud their kid for receiving a C in a class?

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Grown & Flown

APRIL 26, 2025

FERPA, the Family Educational Rights and Privacy Act This means that you will not automatically have access to your students grades. Consider how they will get their prescriptions, new ones or those preexisting, filled locally. Explore if there is a local 24-hour pharmacy. Discuss sharing grade information.

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Grown & Flown

MAY 5, 2025

I serve as an academic advisor at a large university which puts me in the unique position of witnessing firsthand what most of you only speculate about higher education and the college experience today.

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