Ruffaloni

MARCH 19, 2025

As higher education faces what experts call an “ enrollment cliff ,” with projections showing a potential 15% decline in traditional college-aged students, institutions are radically re-imagining their recruitment strategies.

Campus Tours 130

Campus Tours Higher Education Enrollment Transition 130

HEM (Higher Education Marketing)

JUNE 25, 2025

Reading Time: 11 minutes Higher education enrollment no longer begins with a handshake on campus; it starts the moment a student finds your website. That starts with smart lead capture tools: “Download a brochure.” That first digital interaction sets the tone for everything that follows. Modern applicants are tech-native.

Orientation 66

Orientation Enrollment Financial Aid Transcripts 66

HEM (Higher Education Marketing)

AUGUST 31, 2022

This gives your school a short window to learn everything there is to know about the new changes in web analytics for higher education —including how to properly set up, track, and compare your metrics. . Changes to Users in Google Analytics for Higher Education. Unlike in UA, GA4 doesn’t include a Unique Pageview metric.

Higher Education 52

Higher Education Education Education Transition 52

HEM (Higher Education Marketing)

MARCH 26, 2025

For example, you can write about how to help children transition to a new school successfully by offering expert advice and real-life experiences from parents and students. Additionally, sharing success stories from students and faculty can illustrate the positive impact of your educational programs.

Private School 66

Private School Tuition Higher Education Enrollment 66

HEM (Higher Education Marketing)

FEBRUARY 15, 2024

Thank you pages are more than a polite nod to completed forms—they’re an opportunity to deepen engagement and foster excitement about the educational journey ahead. An optimized thank you page can continue the narrative, providing content like school videos or brochure downloads that maintain interest.

Education 105

Education Education International Students Placement 105

HEM (Higher Education Marketing)

JUNE 28, 2023

Being able to view this information after transitioning to GA4 is incredibly important in guiding your school’s top-of-the-funnel content marketing efforts. Taking the time to set up analytics for schools can help you delight your prospects all while giving your school a more competitive edge in the education market.

Transition 97

Transition Enrollment Higher Education Education 97

The Enrollment Marketer

APRIL 17, 2024

If your CRM doesn’t make this an easy task, you may want to consider upgrading or augmenting your tech stack, like using HubSpot for higher education in addition to application-based CRMs. Then you can have variable fields displayed for prospects based on previous data captured. They're savvier than ever.

Higher Education 98

Higher Education Campus Tours Enrollment Transition 98