Niche

APRIL 22, 2025

Virtual events that don’t suck Students aren’t flying out for campus tours anymoreand your two-hour PowerPoint webinar isn’t cutting it. It’s not just a nice touch, it directly improves yield and first-year retention. They even provide pre-semester English language boot camps and housing help.

International Students

Niche

NOVEMBER 21, 2024

From merit and need-based to transfer and retention scholarships, review current scholarship offerings for incoming freshmen and expand opportunities where you can. Follow that advice literally — take that campus tour and attend that recruitment event. Take a look at expanding scholarship opportunities where possible.

Financial Aid

HEM (Higher Education Marketing)

FEBRUARY 7, 2024

This type of content, which can include quizzes, polls, interactive infographics, and videos, offers a more dynamic and engaging experience, often leading to higher user involvement and better retention of the information presented. Adopting this approach will not only help you elevate the appeal of the content you share.

Retention

HEM (Higher Education Marketing)

AUGUST 7, 2024

Incorporate retargeting strategies to re-engage visitors who have previously interacted with your content but have not yet taken the desired action, such as completing an application or registering for a campus tour. Higher Retention and Satisfaction: Personalization goes beyond enrollment.

Higher Education

HEM (Higher Education Marketing)

SEPTEMBER 4, 2024

Schools are investing in video marketing strategies, including virtual campus tours, student testimonials , and live-streaming events, to attract and engage prospective students. Adapting to Changing Student Behaviors and Expectations An effective student retention strategy requires understanding and responding to student preferences.

Campus Tours

HEM (Higher Education Marketing)

JUNE 5, 2024

Alongside these, traditional marketing techniques—such as print advertisements, open house events, and campus tours—remain valuable for making connections and showcasing the unique atmosphere of the institution. Additionally, establishing strong and consistent branding is pivotal.

Enrollment

EAB

NOVEMBER 6, 2023

In 2023, students continue to show a similar level of interest in requesting virtual campus tours (24%) as they did in 2021 (25%) — when virtual tours were the only option available. Watch our on-demand webinar ‘Student Success for "Gen P": How the Pandemic Has Changed Students’ College-Going Behaviors and Mindset.’

Placement