HEM (Higher Education Marketing)

JUNE 11, 2025

Whether it’s a livestream, a digital campus tour, or a short webinar, giving families more than one way to experience your school expands your reach. The itinerary is flexible – with options like honors program talks, campus tours, residence hall tours, etc. – Consider offering a virtual option.

Campus Tours

HEM (Higher Education Marketing)

APRIL 30, 2025

This is why an active social media presence is a key part of today’s educational marketing campaigns. At Higher Education Marketing Agency , we have several years of experience helping schools navigate the social space, converting interest into enrollment, and producing positive outcomes for many schools.

Education

HEM (Higher Education Marketing)

AUGUST 7, 2024

Reading Time: 12 minutes As we navigate through 2024, the landscape of higher education marketing is evolving at an unprecedented pace. At HEM, we have dedicated the past 15 years to helping educational institutions thrive through innovative and effective marketing solutions.

Higher Education

HEM (Higher Education Marketing)

FEBRUARY 7, 2024

Maps Integrating interactive maps for virtual campus tours presents an innovative way to engage prospective students. These maps can offer a rich, immersive experience, allowing users to explore campus facilities, learn about different departments, and even attend virtual events from their homes.

Retention

HEM (Higher Education Marketing)

OCTOBER 9, 2024

Reading Time: 10 minutes Remarketing has become an essential component of digital marketing strategies across industries, and the higher education sector is no exception. Graduate schools can use lead magnets like eBooks, webinars, or career guides tailored to the MBA journey.

Early Decision

HEM (Higher Education Marketing)

SEPTEMBER 20, 2023

To access this information, they must submit their name and email, becoming a lead after doing so: Source: Juno College Host Webinars and Events to Appeal to New Leads Webinars can attract prospects interested in more interactive experiences and those who want to learn more about the field they’re considering studying.

Campus Tours

HEM (Higher Education Marketing)

MAY 17, 2023

Build a Sense of Community by Highlighting Alumni Success Stories Career prospects are key concerns for many students, especially those active on LinkedIn for higher education. The post LinkedIn Content Marketing Strategy: Showcasing Your School’s Community appeared first on Higher Education Marketing.

Higher Education

HEM (Higher Education Marketing)

SEPTEMBER 4, 2024

Schools are investing in video marketing strategies, including virtual campus tours, student testimonials , and live-streaming events, to attract and engage prospective students. Experiment with various content types including blogs, webinars, infographics, images, and of course, videos.

Campus Tours

HEM (Higher Education Marketing)

JUNE 5, 2024

Alongside these, traditional marketing techniques—such as print advertisements, open house events, and campus tours—remain valuable for making connections and showcasing the unique atmosphere of the institution. Additionally, establishing strong and consistent branding is pivotal.

Enrollment

HEM (Higher Education Marketing)

FEBRUARY 15, 2024

In an educational marketing context, lead generation pages serve to provide prospective students with program details regarding courses, scholarships, tuition, and the admissions process Event Registration: These pages provide event details and include a form for registration.

Education

HEM (Higher Education Marketing)

SEPTEMBER 25, 2024

When a prospective student opts to read about a university’s course offerings, they might also fancy watching a campus tour video or scrolling through a gallery that captures student life. The post Optimizing for Ai-Driven Google Search: A Guide for Educational Institutions appeared first on Higher Education Marketing.

Education

HEM (Higher Education Marketing)

JUNE 19, 2024

Hosting virtual workshops and webinars on financial literacy and scholarship application strategies can position the institution as a supportive and resourceful ally in the eyes of prospective students and their families. Here, the University of Western Ontario provides a convenient but engaging experience through various remote campus tours.

Enrollment

The Enrollment Marketer

APRIL 17, 2024

If your CRM doesn’t make this an easy task, you may want to consider upgrading or augmenting your tech stack, like using HubSpot for higher education in addition to application-based CRMs. Virtual tours While virtual tours have been a thing for years, the pandemic accelerated the need for online campus tours even further.

Higher Education

StandOut College Prep

MARCH 31, 2023

There are many ways to demonstrate interest in a college, including attending information sessions and campus tours, meeting with admissions officers or current students, participating in online chats or webinars, and reaching out to faculty members in your intended major. How can you demonstrate interest in a college?

Campus Tours

HEM (Higher Education Marketing)

NOVEMBER 23, 2022

A common goal for schools is to generate registrations for events, such as open houses, webinars, info sessions, and campus tours. The post Creating a Paid Advertising Plan: Steps for an Effective Education Advertising Budget and Strategy appeared first on Higher Education Marketing.

Education

EAB

NOVEMBER 6, 2023

Read on for five key insights and recommendations to ensure Gen P’s success in higher education. The pandemic accelerated the adoption of technology in education, and students now expect seamless digital interactions and user-friendly platforms. This trend started before the pandemic and has grown in recent years.

Placement

HEM (Higher Education Marketing)

JUNE 19, 2024

Hosting virtual workshops and webinars on financial literacy and scholarship application strategies can position the institution as a supportive and resourceful ally in the eyes of prospective students and their families. Here, the University of Western Ontario provides a convenient but engaging experience through various remote campus tours.

Enrollment

The Enrollment Marketer

APRIL 17, 2024

If your CRM doesnt make this an easy task, you may want to consider upgrading or augmenting your tech stack, like using HubSpot for higher education in addition to application-based CRMs. Virtual tours While virtual tours have been a thing for years, the pandemic accelerated the need for online campus tours even further.

Higher Education

EAB

AUGUST 8, 2023

We've repurposed audio from a recent EAB webinar focused on how the University of Michigan Ross School of Business uses an all expenses paid fly-in weekend to get more out-of-state students from underserved-student populations and their parents interested in the program and the school. Speaker 1: Hello. And welcome to Office Hours with EAB.

Programs