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The Evolution of College Recruitment: What’s Working in 2025

Ruffaloni

As higher education faces what experts call an “ enrollment cliff ,” with projections showing a potential 15% decline in traditional college-aged students, institutions are radically re-imagining their recruitment strategies.

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The Real Playbook for International Student Recruitment in 2025

Niche

The University of Arizona scaled its global footprint by forming micro-campus partnerships in over 30 countries. degrees locally, helping students sidestep visa issues while still accessing American higher education. These campuses offer U.S. It’s about trust, not traffic.

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Promotional Videos for Schools: Simple Yet Effective Approaches to Video Marketing

HEM (Higher Education Marketing)

Campus tours. Keeping things simple, using direct cuts and built-in transitions provided by a basic video editing tool can be enough to convey what you may be envisioning. . For those on an Apple computer, iMovie is a great free option with lots of controls and transitions to explore and play with. Student testimonials.

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Back to School Social Media Posts and Campaign Ideas

HEM (Higher Education Marketing)

Reach out to Higher Education Marketing to get started. Showcasing Campus Life One of the most powerful back-to-school post ideas is visually showcasing campus life through social media. Virtual campus tours are a powerful tool for this purpose. Are you ready to reinvent your school’s marketing strategy?

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Mastering the Art of Enrollment: Designing a High-Converting Admissions Funnel From Prospect to Student

HEM (Higher Education Marketing)

Alongside these, traditional marketing techniques—such as print advertisements, open house events, and campus tours—remain valuable for making connections and showcasing the unique atmosphere of the institution. Finally, the confirmation and onboarding process is crucial for ensuring a smooth transition for new students.

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Landing Page Best Practices for Educational Marketers

HEM (Higher Education Marketing)

In an educational marketing context, lead generation pages serve to provide prospective students with program details regarding courses, scholarships, tuition, and the admissions process Event Registration: These pages provide event details and include a form for registration.

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The Strategies Behind the Best College Websites

The Enrollment Marketer

If your CRM doesn’t make this an easy task, you may want to consider upgrading or augmenting your tech stack, like using HubSpot for higher education in addition to application-based CRMs. Virtual tours While virtual tours have been a thing for years, the pandemic accelerated the need for online campus tours even further.