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10 Proven Strategies to Recruit Students Online: From Awareness to Enrollment

HEM (Higher Education Marketing)

At this stage, they often turn to your website, virtual campus tours, and program details, comparing your institution to others. Families may analyze cost, scholarship opportunities, and academic flexibility, while students might focus on extracurricular activities, study-abroad opportunities, and campus life.

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Mastering Multi-Channel Marketing for School Enrollment: Strategies for Consistent Student Engagement

HEM (Higher Education Marketing)

They can post informative blog posts like “How to Choose the Right Major” or “Tips for Applying for Financial Aid” and, in the process, answer the questions that prospective students ask and help them make well-informed decisions.

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Smart Enrollment Marketing: 10 Proven Tactics to Convert Prospective Students

HEM (Higher Education Marketing)

They’re researching schools on their phones between classes, watching campus tours on YouTube, and chatting with peers online to compare experiences. Host Webinars That Educate and Inspire Done right, webinars are student recruitment gold. Financial aid? Less is more when it comes to texting.

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Family Matters: The Role of Parents in College Admissions

Niche

Parents and guardians play a pivotal role in the college search and admissions process, often serving as trusted advisors, cheerleaders and financial planners. Be transparent, comprehensive and timely in your communication about financial aid. Cost and aid have a tremendous impact on enrollment decisions.

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Best Colleges for Neurodivergent Students

AdmissionSight

Their institute also regularly shares their newfound information with the rest of the academic community through webinars and workshops. million in institutional scholarships, with 99% of their students receiving financial aid. What should I ask during campus tours as a neurodivergent student?

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Not converting? It might be your website

Niche

How to do it : Centralize information: Create a one-stop shop with clear and easily accessible information on enrollment, housing, orientation, financial aid and other crucial details so students stay on track. Keep forms simple and easy.

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2025 Social Media Playbook for Education Marketers

HEM (Higher Education Marketing)

A large number of these students now turn to TikTok and its bite-sized videos for everything from study tips to campus tours. Create structured playlists organized by topic (Campus Tours, Student Stories, etc.) See the full Webinar here: Struggling with enrollment? Contact HEM today!