HEM (Higher Education Marketing)

AUGUST 6, 2025

In this article, we break down the 7 best practices for higher education websites , with examples from institutions putting them into action. Why is mobile responsiveness crucial for higher education websites? Source: California Baptist University How can improving website speed benefit my higher education institution?

Higher Education

Ruffaloni

MARCH 19, 2025

As higher education faces what experts call an “ enrollment cliff ,” with projections showing a potential 15% decline in traditional college-aged students, institutions are radically re-imagining their recruitment strategies.

Campus Tours

HEM (Higher Education Marketing)

NOVEMBER 27, 2024

We have over 15 years of experience in education marketing to draw from, so we know the strategies that give the best results. In this blog post, we’ll explore the basics and essentials of multi-channel marketing in higher education. Understanding Multi-Channel Marketing in Higher Education What is multi-channel marketing?

Enrollment

HEM (Higher Education Marketing)

JUNE 18, 2025

They’re researching schools on their phones between classes, watching campus tours on YouTube, and chatting with peers online to compare experiences. If someone downloaded a course calendar, send a follow-up series about faculty highlights, career paths, or student testimonials from that program. Much better.

Enrollment

HEM (Higher Education Marketing)

OCTOBER 9, 2024

Reading Time: 10 minutes Remarketing has become an essential component of digital marketing strategies across industries, and the higher education sector is no exception. App Remarketing App remarketing is useful for reaching users who have downloaded your institution’s app or engaged with your content via a mobile app.

Early Decision

HEM (Higher Education Marketing)

MAY 17, 2023

Build a Sense of Community by Highlighting Alumni Success Stories Career prospects are key concerns for many students, especially those active on LinkedIn for higher education. The post LinkedIn Content Marketing Strategy: Showcasing Your School’s Community appeared first on Higher Education Marketing.

Higher Education

HEM (Higher Education Marketing)

FEBRUARY 15, 2024

In an educational marketing context, lead generation pages serve to provide prospective students with program details regarding courses, scholarships, tuition, and the admissions process Event Registration: These pages provide event details and include a form for registration.

Education