HEM (Higher Education Marketing)

FEBRUARY 15, 2024

Reading Time: 9 minutes In the competitive realm of educational marketing, adequately optimized landing pages are a significant asset for connecting with potential students and enhancing recruitment strategies. This article delves into the nuances of constructing landing pages that resonate with students and drive actionable results.

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HEM (Higher Education Marketing)

APRIL 12, 2023

Example : Hult International Business School has set up a YouTube channel that reflects its unique brand and voice. To develop this understanding, you’ll need to rely on your student personas or semi-fictional representations of your prospects that provide you with a clear outline of their needs, interests, motivations, and concerns.

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HEM (Higher Education Marketing)

FEBRUARY 1, 2023

By leveraging your student personas and identifying your user’s search intent, you can begin crafting SEO-driven content that delivers results. Instead of simply drafting blog posts to target specific keywords, you’d be creating high-quality and in-depth articles that provide your prospects with extremely high value.

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College Essay Guy

JANUARY 3, 2024

Surely there’s more to it than what’s in this one blog post.” If you’re an international student, be sure to check out this in-depth guide we created just for you. Important to Know: FAFSA stands for Free Application for Federal Student Aid. But it’s not too bad when you break it down. And I love breaking it down.

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HEM (Higher Education Marketing)

AUGUST 31, 2022

The student user data will typically be gathered through User IDs, first-party cookies, and Google Signals from those who opted into ad personalization. That’s because a global site tag gets triggered on every page that generates a pageview. Instead of relying on third-party cookies, GA4 will focus on first-party data.

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HEM (Higher Education Marketing)

JULY 26, 2023

You can simply publish an image on your school website or blog and generate a backlink anytime other internet users share that content on their own platforms. Example : Medix College shares an infographic on their blog that condenses a lot of information in an easily digestible and eye-catching way.

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HEM (Higher Education Marketing)

MAY 10, 2023

This means creating content that aligns with various search queries and keywords while resonating with your student personas. Although this process may be time-consuming, it’s well worth the effort to create an SEO-driven blog and position your school as a credible leader in the field.

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