Niche

APRIL 14, 2023

Want to keep updated about the blog? Remarketing strategically positions your ads in front of these high-intent audiences as they are browsing other pages across the internet and social media. In order for remarketing ads to work, you’ll need pixels (small bits of code) installed on your website or in Google Tag Manager.

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Programs 52

HEM (Higher Education Marketing)

MARCH 1, 2024

Social media heavyweight LinkedIn is the latest to enter the higher education rankings ring with three new tools to help students find the schools that will land them the best jobs. All schools on the list received administrator notification encouraging them to share the good news, while alumni were alerted that their school had ranked.

Higher Education 52

Higher Education University University Field of Study 52

Niche

APRIL 25, 2023

Want to keep updated about the blog? In 2022, the K-12 Virtual Enrollment & Marketing Summit started with one big idea: we wanted to create a virtual event where school marketing, communications, and enrollment professionals could come together across the industry for a day of learning—for free. Sign up for the newsletter!

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Enrollment Private School Acceptance Public School 52

The College Solutions Blog

OCTOBER 19, 2021

In my last college blog post, I wrote about the pros and cons of applying to college early decision. While students who apply early decision to a college must promise to attend the school, as a practical matter, a college can’t force an accepted student to attend. You could try this route if you didn’t get into your first ED school.

Early Decision 52

Early Decision Financial Aid Grants Transition 52

HEM (Higher Education Marketing)

OCTOBER 12, 2022

Reading Time: 10 minutes Creating the right content for social media can be a challenge for most schools. Some schools put a lot of time, effort, and creativity into their social media messages, but they just don’t seem to get the levels of engagement they want. 76% of users expect a response from brands on social media within a day.

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Campus Tours Higher Education Education Education 105

Bright Futures Blog

MARCH 8, 2022

Put yourself out there by demonstrating interest to the schools and athletic departments on your college wishlist. As a student-athlete, your job includes maintaining a high GPA, putting your heart into your sport, and marketing yourself to college athletics recruiters. Identify The Schools You Want To Attend As A College Athlete.

GPA 52

GPA Scholarships Standardized Testing High School 52

BestColleges

AUGUST 7, 2023

The most affordable HBCUs cost just a fraction of the national average tuition for schools in the U.S. Many HBCU programs come with a relatively affordable price tag. We've weighed the quality and affordability of both public and private HBCUs on this list, so we're confident you can find a great school within your budget.

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Programs Financial Aid Retention Tuition 52

BestColleges

FEBRUARY 2, 2024

Cost of Sleep Deprivation Paige, Illinois State University English major: For me, like, I was diagnosed with ADHD in high school, so I was prescribed Adderall. They even say if you lose, like, 24 hours of sleep, it's the equivalent of you drinking high amounts of alcohol. Cassandra: Yeah, it's like, like a lazy tag.

Out-of-State 52

Out-of-State Concentration Transcripts In-State 52

BestColleges

MAY 30, 2023

Getting an MBA, school officials said at the time , would help workers "build for what's next in their careers, and help remove the barriers to their next success." MBAs can open the door to a wide range of career opportunities and higher pay, but these programs often come with a hefty price tag.

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Concentration Online Programs Bachelor's Degree GPA 40

College Essay Guy

JANUARY 3, 2024

Surely there’s more to it than what’s in this one blog post.” SEOGs (Supplemental Educational Opportunity Grants) are for super high need folks which can be an extra grand or two. Or if you prefer a summary blog post, my friend Jim Houser might have the highlights you need here.) “Is Your school counselor. But Amanda.

Financial Aid 52

Financial Aid Grants Scholarships Out-of-State 52

HEM (Higher Education Marketing)

DECEMBER 6, 2023

Reading Time: 8 minutes Gone are the days when schools relied solely on print advertising and direct mail to reach prospective students. In today’s digital era, schools have had to develop a digital voice to stay competitive and stand out in a crowded market. What Is a School Blog?

Placement 85

Placement Education Education High School 85

HEM (Higher Education Marketing)

DECEMBER 28, 2022

Reading Time: 10 minutes Effective conversion tracking is critical to every school’s recruitment strategy. As schools continue to embrace different digital channels and software programs, it becomes more important than ever to track conversions accurately. Why Consider Conversion Tracking for Your School?

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Enrollment Transition Education Education 72

HEM (Higher Education Marketing)

APRIL 17, 2024

you’ll find that the answer is manifold and involves a delicate balance between effective keyword research, high-quality content, location-sensitive strategies, and technical SEO strategies. Effective University SEO Strategies For Your School Gone are the days of cramming keywords into blog content.

Education 81

Education Education University University 81

HEM (Higher Education Marketing)

DECEMBER 14, 2022

Putting your audit into action can be a way for your school to break out of a potential rut and elevate its marketing strategy. Here’s an overview of how a digital marketing audit can help your school build a stronger online presence and capitalize on new opportunities. . Discover Opportunities for Digital Improvement.

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Enrollment Higher Education University University 90

HEM (Higher Education Marketing)

JULY 19, 2023

Reading Time: 10 minutes Although brand awareness is an essential component of any marketing strategy, it is common for schools to forget about it. This might be because schools don’t see themselves as brands, but a strategy to stand out is a must in a crowded school market.

Placement 87

Placement Higher Education Enrollment Education 87

HEM (Higher Education Marketing)

JANUARY 3, 2024

Reading Time: 7 minutes Need more high quality student leads? Every school is a bit different in its approach to online lead generation but there are, of course, very common elements and recommendations that apply to just about everyone. Set you sights high and aim to produce viral content. Don’t skimp on this work.

Higher Education 52

Higher Education Testing Education Education 52

HEM (Higher Education Marketing)

JANUARY 3, 2024

Reading Time: 7 minutes Need more high quality student leads? Every school is a bit different in its approach to online lead generation but there are, of course, very common elements and recommendations that apply to just about everyone. Set you sights high and aim to produce viral content. Don’t skimp on this work.

Higher Education 52

Higher Education Testing Education Education 52

HEM (Higher Education Marketing)

SEPTEMBER 13, 2023

Given that schools are increasingly pressured to adopt AI tools for marketing purposes, this blog will discuss some critical issues education marketers should consider when working with Google Ads AI. Schools using Google Ads might already be familiar with tools like smart bidding, audience targeting, and keyword planning.

Education 91

Education Education Minor Out-of-State 91

HEM (Higher Education Marketing)

FEBRUARY 1, 2023

It’s become a strategy that many schools depend on to reach prospects and boost their brand visibility. In fact, SEO will continue to dominate in the years ahead—expanding to include new features and trends that can give your school a competitive advantage. Here’s how your school can get started!

Enrollment 71

Enrollment Higher Education Education Education 71

HEM (Higher Education Marketing)

MAY 15, 2024

Reading Time: 11 minutes Over the years, social media platforms like Facebook have become indispensable marketing tools for schools looking to connect with students, parents, and the wider community. If you’ve noticed a decline in likes and engagement on your school’s Facebook posts, you’re not alone.

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Retention Concentration Education Education 72

HEM (Higher Education Marketing)

APRIL 12, 2023

Reading Time: 9 minutes Content and social media trends over the past few years have consistently placed short-form videos in high regard, pushing schools to expand their video content strategy. Video marketing for schools is becoming increasingly important, especially as schools continue to build and optimize their YouTube presence.

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Higher Education Campus Tours Accommodations Education 83

HEM (Higher Education Marketing)

MAY 17, 2023

Reading Time: 9 minutes It’s no surprise that LinkedIn is a great platform for schools looking to attract professional, career-minded prospects. But did you know that it can be a great space to showcase your school’s vibrant environment and community as well? You’ll want your logo, cover photo, and information to be easily visible.

Higher Education 79

Higher Education Campus Tours Education Education 79

HEM (Higher Education Marketing)

FEBRUARY 15, 2024

Marketers must blend design, content, and analytics to craft high-converting landing pages. We will walk through the latest best practices, providing clear and impactful advice that can be implemented to improve your school’s conversion rate.

Education 90

Education Education International Students Placement 90

HEM (Higher Education Marketing)

JULY 26, 2023

Reading Time: 9 minutes By now, you must have heard of search engine optimization as the top approach for improving your school website’s search visibility and ranking. But did you know that high authority backlinks play a key role in that process? Gaining more high quality backlinks improves overall SEO efforts.

Higher Education 88

Higher Education Study Abroad Out-of-State Placement 88

HEM (Higher Education Marketing)

AUGUST 31, 2022

This gives your school a short window to learn everything there is to know about the new changes in web analytics for higher education —including how to properly set up, track, and compare your metrics. . Read on to learn more and discover how your school can make the most out of its data. .

Higher Education 52

Higher Education Education Education Transition 52

HEM (Higher Education Marketing)

APRIL 5, 2023

Reading Time: 10 minutes Strong marketing strategies for schools are instrumental, especially for those looking to boost enrollment numbers, and effective lead generation is a key aspect. As both technology and student behaviors continue to evolve, digital advertising strategies for schools must be re-evaluated.

Higher Education 82

Higher Education Enrollment Education Education 82

HEM (Higher Education Marketing)

MAY 10, 2023

This pushes schools to apply SEO best practices to cultivate a competitive edge and improve their organic performance on search engines. With many schools vying for the first position on the search engine results page (SERP), it becomes increasingly more difficult to stand out and get results.

Higher Education 71

Higher Education Private School Out-of-State Education 71