BestColleges

FEBRUARY 2, 2024

Video Transcript Cold Open & Stats Sami: Professors don't have to be mean about it. It's always just like, I'll just watch this one TikTok, or, I'll just watch this one YouTube video, and you just, you can just scroll and watch endlessly. Cassandra: Yeah, it's like, like a lazy tag. Cassandra: Oh you, you want to sleep?

Out-of-State 52

Out-of-State Concentration Transcripts In-State 52

HEM (Higher Education Marketing)

DECEMBER 6, 2023

Over the past few years, school blogs have emerged as integral components of this endeavor, equipping educational institutions with invaluable resources to elevate their communication, foster engagement, and cultivate a sense of community. What Is a School Blog? A distinctive and authentic brand voice that speaks to your students.

Placement 85

Placement Education Education High School 85

HEM (Higher Education Marketing)

APRIL 12, 2023

Reading Time: 9 minutes Content and social media trends over the past few years have consistently placed short-form videos in high regard, pushing schools to expand their video content strategy. Video marketing for schools is becoming increasingly important, especially as schools continue to build and optimize their YouTube presence.

Higher Education 83

Higher Education Campus Tours Accommodations Education 83

HEM (Higher Education Marketing)

MAY 15, 2024

In this comprehensive blog, we will delve into 7 common reasons that posts might need to receive the engagement you desire. In a sea of text-based updates, an eye-catching image or video stands out, making users more likely to pause and engage with the content. Firstly, visual content is inherently more attention-grabbing.

Retention 72

Retention Concentration Education Education 72

HEM (Higher Education Marketing)

JULY 19, 2023

Whether through blogs, infographics, or podcasts, your school should find ways to share its story and knowledge with current and prospective students. For instance, while Millennials and Gen Z favour short-form video and user-generated content, Gen X prefers blog posts, guides, and email newsletters.

Placement 87

Placement Higher Education Enrollment Education 87

HEM (Higher Education Marketing)

SEPTEMBER 13, 2023

Given that schools are increasingly pressured to adopt AI tools for marketing purposes, this blog will discuss some critical issues education marketers should consider when working with Google Ads AI. Source: Google Video View campaigns : This feature can help schools maximize views across in-stream, in-feed, and YouTube Shorts.

Education 91

Education Education Minor Out-of-State 91

HEM (Higher Education Marketing)

JANUARY 3, 2024

Source: Direct Marketing Done Well Blog The number of leads your online marketing produces is a function of two things: 1) the number of visitors from your target audience that your site attracts and 2) your ability to convert members of that audience into leads. Don’t skimp on this work. It is critical 3.

Higher Education 52

Higher Education Testing Education Education 52

HEM (Higher Education Marketing)

JANUARY 3, 2024

Source: Direct Marketing Done Well Blog The number of leads your online marketing produces is a function of two things: 1) the number of visitors from your target audience that your site attracts and 2) your ability to convert members of that audience into leads. Don’t skimp on this work. It is critical 3.

Higher Education 52

Higher Education Testing Education Education 52

HEM (Higher Education Marketing)

APRIL 17, 2024

Effective University SEO Strategies For Your School Gone are the days of cramming keywords into blog content. By integrating these keywords into their website content, blog posts, and online advertisements, you can significantly improve their visibility on search engine results pages (SERPs).

Education 81

Education Education University University 81

Niche

FEBRUARY 1, 2023

Want to keep updated about the blog? A pixel is a snippet of code, sometimes called a “tag,” that gathers information about your website’s visitors. Because we implement the Niche Pixel through Google Tag Manager as a single tag, the impact on your website’s speed is negligible. Sign up for the newsletter!

Applications 52

Applications Testing 52

Niche

FEBRUARY 1, 2023

Want to keep updated about the blog? A pixel is a snippet of code, sometimes called a “tag,” that gathers information about your website’s visitors. Because we implement the Niche Pixel through Google Tag Manager as a single tag, the impact on your website’s speed is negligible. Sign up for the newsletter!

Applications 52

Applications Testing 52

HEM (Higher Education Marketing)

FEBRUARY 15, 2024

An optimized thank you page can continue the narrative, providing content like school videos or brochure downloads that maintain interest. Tools for tracking tags, cookies, and pixels are indispensable for interpreting data about campaign performance and user behavior.

Education 90

Education Education International Students Placement 90

HEM (Higher Education Marketing)

MAY 17, 2023

You can also tag your alumni in these stories to make them more shareable, boosting the visibility of your content while also involving your alumni in what you create. In these situations, sharing images of the actual alumni or videos of them briefly sharing their journey can be incredibly powerful.

Higher Education 79

Higher Education Campus Tours Education Education 79

HEM (Higher Education Marketing)

FEBRUARY 1, 2023

Instead of simply drafting blog posts to target specific keywords, you’d be creating high-quality and in-depth articles that provide your prospects with extremely high value. To boost these numbers, consider adding a video or an image at the top of your webpage. You can even add contextual links to your pages for a similar effect.

Enrollment 71

Enrollment Higher Education Education Education 71

HEM (Higher Education Marketing)

JULY 26, 2023

This type of content leads to visual assets, which include anything from images and videos to charts and infographics. You can simply publish an image on your school website or blog and generate a backlink anytime other internet users share that content on their own platforms. Embedding share buttons makes it even easier.

Higher Education 88

Higher Education Study Abroad Out-of-State Placement 88

The Enrollment Marketer

JANUARY 26, 2022

Trust carries no price tag, and yet its value is astronomical. You have been absolutely incredible in leading our team deeper into video and paving the way for what great video content looks like – along with the 25 other things you do for this team. This is epic. We have built trust with our clients. Daniel Bonner.

Retention 52

Retention Enrollment 52

HEM (Higher Education Marketing)

APRIL 5, 2023

The direct channel is more commonly tagged as the Last-Click, usually due to an earlier touchpoint, whereas the organic channel is often the final touchpoint. This includes Discovery, Performance Max, and Video. Diving into your data and conversion touchpoints can significantly benefit your overall advertising strategy.

Higher Education 82

Higher Education Enrollment Education Education 82

Bright Futures Blog

MARCH 8, 2022

Organize all the still shots, clips, and videos of yourself in your sport. Create an account to post photos and videos of both your training and competitive accomplishments. Don’t be shy and tag the coaches and athletic programs that you want to notice you. Show Off Your Athletic Skills.

GPA 52

GPA Scholarships Standardized Testing High School 52

HEM (Higher Education Marketing)

AUGUST 31, 2022

That’s because a global site tag gets triggered on every page that generates a pageview. For instance, if your school has a blog, then you’d want to factor in the users who’d read your content even if they don’t make any clicks before leaving the website. These last two event categories will require you to use Google Tag Manager.

Higher Education 52

Higher Education Education Education Transition 52

College Essay Guy

JANUARY 3, 2024

Surely there’s more to it than what’s in this one blog post.” There are so many resources and videos to help you complete the FAFSA form. Or if you prefer a summary blog post, my friend Jim Houser might have the highlights you need here.) “Is (Feel free to let me know if you find a better one. But Amanda. You’re right.

Financial Aid 52

Financial Aid Grants Scholarships Out-of-State 52

HEM (Higher Education Marketing)

MAY 10, 2023

Although this process may be time-consuming, it’s well worth the effort to create an SEO-driven blog and position your school as a credible leader in the field. Videos, in-depth and long-form articles, Infographics, and podcasts are all high-fidelity content that can help your school stand out and reach its prospects.

Higher Education 71

Higher Education Private School Out-of-State Education 71