The Enrollment Marketer

FEBRUARY 22, 2023

I’ve been going to the annual NAGAP conference for more than a decade, and it’s definitely my favorite higher education industry event. Each year I look forward to the networking and educational workshops on graduate enrollment marketing — and, of course, having fun and building relationships with our clients who attend the conference.

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Enrollment Catalyst

DECEMBER 8, 2022

I have written many blog posts, conducted several webinars, and conference workshops on effective retention strategies. Usually, it works best if retention is led by the head of school and principals since they have oversight of the day-to-day educational experience.

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Ruffaloni

SEPTEMBER 14, 2023

This blog was co-authored with Derek Flynn and Adam Connolly We have had many disruptors in higher education over the last several years, and this year, we have a new one that will have a major impact on financial aid awarding: the Student Aid Index. Watch our webinar for more strategies and insights. We are also here to help.

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EAB

DECEMBER 5, 2022

The 4 biggest challenges facing graduate and adult education programs, according to presidents and provosts. identified "limited budget" as a top challenge to growing graduate and adult education programs. -->. Watch the webinar and download the white paper to explore the findings from our survey. Organizational uncertainty.

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Education Education Programs Enrollment 98

Ruffaloni

JUNE 15, 2023

This blog was co-written with Dan Preston. RNL, in coordination with Ardeo Education Solutions and CampusESP, decided to investigate. We surveyed more than 12,000 families for our forthcoming 2023 Prospective Family Engagement Report, which we also explored in a related webinar.

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Financial Aid Enrollment Out-of-State Scholarships 147

Enrollment Catalyst

JANUARY 3, 2023

This is when your parents will share stories from their child’s educational experiences and will refer their friends to consider your school. Over the years, I have written many blog posts on this topic and have presented many webinars and workshops at conferences. Advocacy is the final phase of the Family Journey.

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Ruffaloni

NOVEMBER 16, 2023

In fact, my colleagues who work with the Duke University Pratt School of Engineering recently sat down and developed a 10-step process that will help to ensure the success of their higher education marketing campaigns. Launch You can also watch the webinar now to hear all the strategies for your marketing campaigns. Gather Assets 4.

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Enrollment Higher Education Field of Study Programs 147

The Enrollment Marketer

FEBRUARY 7, 2023

Naturally, anyone who has been in higher education for longer than five years (as a professional) knows that the battle against inertia is real.and I happen to fall into the category of humans who believe that not all of the positive change we have seen since early 2020 will stick (esp. in higher ed).

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Enrollment Catalyst

JANUARY 15, 2024

Each email and follow-up contact should offer value, whether it’s an invitation to an open house, a link to a virtual tour, access to an informative webinar, or compelling reasons to take the next step. You should avoid the extreme of emailing every other day to only once a month.

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HEM (Higher Education Marketing)

SEPTEMBER 20, 2023

Inbound marketing encompasses everything from blogging and social media to email marketing. Produce Blog Posts and Video Content to Captivate Prospective Students You can do a lot with blog posts, from sharing valuable insight on key subjects related to your program offerings to highlighting your school’s unique selling points.

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Campus Tours Education Education Enrollment 84

Scoir

OCTOBER 11, 2023

Thankfully we have a fun exercise to help educate you on what college admission decision makers truly value. This interactive webinar contains a wealth of information that helps paint the picture of what college admission offices consider when sorting through applicants!

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Admissions SAT Applications Standardized Testing 52

Ruffaloni

FEBRUARY 8, 2024

RNL and ZeeMee are conducting ongoing research with thousands of 12th graders and on this blog, I will share what the students are telling us about the process. This may include webinars, workshops, and informational materials that provide insights into the application process, essay writing tips, and guidance on standardized tests.

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Applications Financial Aid Test Prep Enrollment 130

Ruffaloni

APRIL 21, 2024

This reframing of my seminal question provides insight to the thoughtfulness that Stephen brings to RNL and was covered in our blog last month , which also covered: 1) What is AI? and 3) What will come next for AI in higher education? 2) How does AI help institutions engage students expecting instantaneous/personalized responses?

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HEM (Higher Education Marketing)

FEBRUARY 7, 2024

Reading Time: 8 minutes If you’ve followed the latest marketing trends, you’ve likely noticed the shifting dynamics in how educational institutions implement their inbound strategies. Its adoption underscores a focus on enhancing engagement and increasing lead generation, demonstrating its effectiveness in educational marketing.

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Retention Campus Tours Tuition International Students 86

Georgia Tech Admissions Blog

DECEMBER 13, 2022

I’ll admit I find it moderately disturbing that as they were relaying their day to me the first thing I thought about was this blog, which is clearly a me problem. Over the years, on panels or webinars, I’ve heard countless responses from colleagues to the question, “What is the role of parents in the college admission experience?”

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HEM (Higher Education Marketing)

JANUARY 25, 2023

This makes them well-primed for educational yet engaging content. Since this stage of content marketing for education can be the starting point of a prospect’s enrollment journey, it’s essential to use this opportunity to build a relationship with them. All of these broad and general questions are considered TOFU questions.

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Study Abroad Enrollment Education Education 75

HEM (Higher Education Marketing)

MAY 8, 2024

Reading Time: 8 minutes Newsletters have long been a staple in school communication, bridging students, parents, and educators. In this blog, we’ll explore innovative and unique school newsletter ideas that cater to the diverse needs of K-12 schools. This can foster a sense of inclusivity and appreciation for other cultures.

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Education Education Testing Higher Education 78

Ruffaloni

MARCH 28, 2024

Watch RNL’s latest webinar on Maintaining Online Enrollment Stability in an Era of Disruption in which we talk through both the market forces that are affecting OPM viability and how to evaluate your readiness to go in a different direction.

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Online Programs Enrollment Graduate Students Programs 130

HEM (Higher Education Marketing)

NOVEMBER 23, 2022

There are countless benefits to developing a paid advertising plan for education marketing. This can include location, interests, behavior, education, occupation, and more. A common goal for schools is to generate registrations for events, such as open houses, webinars, info sessions, and campus tours.

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Education Education Placement Campus Tours 84

EAB

OCTOBER 30, 2023

Blogs 4 Key Questions About the Advancement Landscape, Answered A Q&A with Advancement Expert, Jenny Jones By Dakota Anderson At EAB, innovation and expertise are at the core of our mission to empower institutions with the tools they need to succeed. Read our blog to learn more. Things have changed—has your annual giving strategy?

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Retention Higher Education Out-of-State Enrollment 59

HEM (Higher Education Marketing)

FEBRUARY 22, 2023

an infographic or short video for social media) Example : InFocus Film School has a blog dedicated to various topics. Many of these blog posts are in-depth overviews, explorations, tips, and insights that may interest prospective film students. To go one step further, your school can consider creating long-form, evergreen content.

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Niche

JANUARY 25, 2023

Want to keep updated about the blog? Unfortunately, we had a technical issue that ended the webinar early. A movement grows for admissions without applications The Forces That Are Shaping the Future of Higher Education Sign up for the newsletter!

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Financial Aid Higher Education Enrollment Admissions 52

The Enrollment Marketer

APRIL 17, 2024

If your CRM doesn’t make this an easy task, you may want to consider upgrading or augmenting your tech stack, like using HubSpot for higher education in addition to application-based CRMs. Keyword research will help you generate relevant blog post topics as well as help you make solid strides in your organic rankings.

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The Enrollment Marketer

JUNE 7, 2023

In the dynamic landscape of higher education, effective digital marketing strategies are more crucial than ever in increasing student enrollment. Now some random higher ed marketing blog is telling you that you’re not doing enough? Okay, let’s take a quick break. Am I right? Bear with me. You may be doing a lot of this already!

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Enrollment College Fairs Higher Education Applications 52

EAB

SEPTEMBER 22, 2023

edu sites while researching potential programs, making it the second most popular source among survey respondents. --> # 0 Institutions’ websites were the second-most popular educational search source among surveyed adult students. --> Today’s consumer sees 4,000 brands a day, and it’s tough to stand out. Ready to find out more?

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Programs Online Programs Accommodations Enrollment 52

EAB

NOVEMBER 20, 2023

Instead of engaging degree completers primarily through program of interest, we ask Appily’s degree completion users to complete a quiz that provides each student with a personalized back-to-school plan and answers to common questions about continuing their education. Ready to find out more?

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Programs Enrollment Testing Applications 52

AHM Advising

NOVEMBER 2, 2023

It also provides podcasts and blogs to help understand the war in Israel. They recently hosted a webinar called Voices from Campus that you can watch here. AJC has many resources to provide education on antisemitism, Israel, and Iran. We value education, truth, justice, and equity. I hope to see this list of schools grow.

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EAB

MARCH 3, 2023

Blogs Communications Must-Do’s When a Flashpoint Impacts Your District Over the last year, one in three superintendents nationwide has addressed a divisive flashpoint that brought everyday work in their district to a screeching halt. Learn more strategies for navigating divisive conversations by watching our on-demand webinar.

Education 52

Education Education Policies 52

EAB

OCTOBER 9, 2023

Blogs The Power of a Diverse Donor Portfolio in Your Annual Giving Program 3 Non-Alumni Audiences You Should Be Engaging Today’s advancement leaders will need to access the untapped potential of key audiences beyond alumni stakeholders if they’re going to meet their constantly growing institutional goals. Why engage non-alumni audiences?

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Programs Retention Enrollment In-State 59

Enrollment Catalyst

SEPTEMBER 21, 2022

Several months ago, Andy Lynch and I launched our Enrollment Marketing Geeks brand through a series of webinars. Your school’s website is the front door to your school, and it is a window into your educational experience. Besides word-of-mouth strategies, your priorities should be focused on online marketing.

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Transition Enrollment Admissions Education 130

EAB

MARCH 9, 2023

Blogs 4 takeaways on combatting faculty burnout from our gathering of academic leaders EAB recently launched the first two-part event series for our partners focused on combatting faculty burnout and integrating a culture of well-being in academic affairs.

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EAB

OCTOBER 14, 2022

The state of the higher education sector is marked by intensifying competition, scarce resources (including talent), and growing skepticism about the value of a degree. Watch this in-depth webinar on how to successfully embrace dynamic strategy to capitalize on competitive advantages (e.g., WATCH THE WEBINAR.

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HEM (Higher Education Marketing)

JANUARY 4, 2023

It includes the various types of content you will publish, such as blog posts, social posts, videos, webinars and podcasts, and outlines when and where this content will be released. Put simply; a content calendar becomes the backbone of your school’s blog or social media strategy. A boost in team productivity and efficiency.

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Transition Education Education Higher Education 91

EAB

JUNE 12, 2023

Blogs Can gamification help you generate leads for healthcare programs? While conferences, education fairs, and recruitment seminars can be effective in sourcing leads, it’s challenging to generate the number and variety of leads necessary to fill a class from these events alone. Ready to find out more?

Programs 52

Programs Enrollment International Students Testing 52

EAB

OCTOBER 4, 2023

Blogs Americans’ trust in higher ed has reached a new low. Gallup’s most recent poll revealed a concerning trend: only 36 percent of Americans have “a great deal” or “quite a lot” of confidence in higher education. Gallup suggests the rising cost of education as a driving force in low public confidence.

Retention 59

Retention Higher Education Tuition Concentration 59

EAB

MARCH 31, 2023

Blogs Business candidates want personalized marketing from you—here’s how to do it well Using student data to create a curated experience for graduate business candidates You’ve probably seen the recent headlines about data privacy. Watch our webinar to learn more about the dynamic business student journey. Ready to find out more?

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Enrollment Graduate Students Education Education 52

EAB

JANUARY 1, 2024

Blogs Do you need to sunset academic programs? Join our upcoming webinar for actionable strategies your team can use as you plan your academic portfolio for 2024 and beyond. Consider these 3 steps. And remember that optimizing your program portfolio is an ongoing process. Ready to find out more?

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