article thumbnail

4 takeaways from marketing to graduate students in 2023—and predictions for 2024

EAB

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. But student behavior is changing—and marketers are taking note.

article thumbnail

2023 Insights and Trends for Graduate Student Recruitment

Niche

Want to keep updated about the blog? We discussed some of the overall trends in graduate recruitment as well as three tactical insights and answered audience questions. Sign up for the newsletter! This is a recording of a Niche webinar discussing the results of the 3rd annual Niche Grad Searcher Survey.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Five Eye-Opening Things We Learned About Online Education in 2022

Ruffaloni

It is with this in mind that I’m so pleased that we began to answer this question with our “ Making the Case for New Program Investment ” guide this year, and will carry this forward in 2023.” ” — Holly Tapper , Vice President for Graduate and Online Partnerships. Online Students Demand Timely Response.

Education 147
article thumbnail

Course Design Support Is Crucial to Meet the Growing Demand for Online Learning

Ruffaloni

This year’s installment, CHLOE 8 , highlights an interesting confluence of the continued growth of online learning and the ways in which institutions are poised to respond to changing student preferences. Several key figures illustrate this point: Continuing student interest and corresponding enrollment growth in fully online programs.

article thumbnail

Adult learners: Who they are & what they want from college

EAB

Blogs Adult learners: who they are and what they want from college Across the last few years, colleges and universities have increasingly prioritized adult learner enrollment to offset declining undergraduate enrollment and diversify revenue streams. July 31, 2023 How can you better support adult learners who are parents or guardians?

article thumbnail

Our top five lessons on lead generation for graduate and adult programs in 2024

EAB

Blogs Our top five lessons on lead generation for graduate and adult programs in 2024 Insights and resources from a year of lead generation innovation As I look back on 2023, I’m struck by just how much we learned about the challenges that graduate and adult enrollment leaders face when it comes to lead generation.

article thumbnail

8 Keys to Moving Graduate Students Through the Enrollment Funnel

Ruffaloni

Use these strategies to move graduate students from inquiry to enrollment. RNL will publish our 2023 Graduate Marketing and Recruitment Practices Report in early December. The goal is to help enrollment leaders align enrollment processes with student expectations.