How to Effectively Advertise to College and University Students: Trends and Insights
HEM (Higher Education Marketing)
MAY 21, 2025
Gen Zs , typically identified as those born between 1997 and 2012, are the first true digital natives. Why Marketing to College Students (1824) Matters Lets start with a simple truth: the 1824-year-old demographic is one of the most important audiences for higher education marketers today. Source: HEM 3.
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