The Enrollment Marketer

SEPTEMBER 27, 2023

For most higher ed institutions, managing student interactions and marketing communications can be challenging and time-consuming, especially if it’s done manually. This is where Customer Relationship Management (CRM) systems come in to help manage student information, automate marketing workflows, and improve enrollment management.

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The Enrollment Marketer

JUNE 7, 2023

Once upon a time, college admissions advisors would lure prospective students with print materials, billboards and college fairs — and it was enough to get their class. In the dynamic landscape of higher education, effective digital marketing strategies are more crucial than ever in increasing student enrollment.

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HEM (Higher Education Marketing)

JANUARY 18, 2023

When potential students consider studying at your school, they check out your social media. Younger students mainly look at your Instagram and TikTok while their parents hop over to your Facebook. Younger students mainly look at your Instagram and TikTok while their parents hop over to your Facebook.

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HEM (Higher Education Marketing)

AUGUST 17, 2022

Reading Time: 8 minutes Despite being popular for years, blogs continue to dominate as a powerful method of attracting and engaging prospective students. Research shows that companies who use blogs as part of their marketing initiatives produce an average of 67% more leads each month.

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EAB

APRIL 11, 2023

Colin recently hosted a delegation of university presidents on a tour of the Dreamscape Learn offices in Los Angeles where they got to “kick the tires” on new virtual reality course content that Dreamscape developed in partnership with Arizona State University. Podcast Virtual Reality is Transforming Higher Ed Episode 146. April 11, 2023.

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Campus Tours Out-of-State Enrollment In-State 52

HEM (Higher Education Marketing)

NOVEMBER 16, 2022

Reading Time: 10 minutes Nowadays, the enrollment journey starts online. This means that prospective students, parents, and other stakeholders are relying on online research to learn more about your school. As a result, you can help potential prospects become dedicated fans of your school and, ultimately, enrolled students.

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Private School Campus Tours Enrollment Orientation 83

HEM (Higher Education Marketing)

DECEMBER 14, 2022

Reading Time: 11 minutes How do you know if your digital marketing is up to par or if there are gaps or missed opportunities that could be costing you students and revenue? Putting your audit into action can be a way for your school to break out of a potential rut and elevate its marketing strategy.

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HEM (Higher Education Marketing)

MAY 17, 2023

With a strong LinkedIn content marketing strategy , schools can effectively reach their prospects and build more meaningful connections with them. Through strategic LinkedIn advertising and marketing, you can solidify your presence on the platform and appeal to a more niche audience.

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HEM (Higher Education Marketing)

MARCH 1, 2023

Reading Time: 10 minutes Data is at the heart of any school’s digital marketing initiatives. Using data reports and dashboards, schools can gain valuable insights that can help them take their marketing efforts to the next level. The image below is an example of a Google Analytics Marketing Website report.

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HEM (Higher Education Marketing)

NOVEMBER 23, 2022

Reading Time: 13 minutes Today’s prospective students turn to the web to learn about schools, using search engines like Google and Bing, but also rely on platforms like YouTube and TikTok to discover their options and learn more about schools and their programs. Do You Really Need A Plan? . The Anatomy of a Paid Ad Campaign .

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HEM (Higher Education Marketing)

MAY 3, 2023

Reading Time: 10 minutes Creating great content can be time-consuming, but the time and effort are well worth it for schools looking to attract new students. Read on to learn how you can level up your topic clusters to enhance your school’s SEO and content strategy! The added SEO boost ensures that your efforts get seen.

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HEM (Higher Education Marketing)

NOVEMBER 2, 2022

As more online users gravitate towards social media, developing a solid university social media strategy becomes non-negotiable—especially for school marketers looking to engage and connect with prospective students. . Here’s our guide to setting goals and KPIs that maximize your social media strategy and boost your success. .

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HEM (Higher Education Marketing)

SEPTEMBER 21, 2022

Reading Time: 12 minutes At the beginning of their enrollment journey, students typically research their field of interest and explore different options for pursuing or continuing their education. This is where TOFU to BOFU marketing comes in, also known as Top of the Funnel (TOFU) and Bottom of the Funnel (BOFU) marketing. .

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HEM (Higher Education Marketing)

JANUARY 25, 2023

Reading Time: 11 minutes In order to be effective, content marketing for schools needs to target prospects at every stage of the funnel, and that includes those at the top. Some school marketers may think that top-of-the-funnel (TOFU) prospects are researching programs, but that’s not usually the case. Here’s how you can get started!

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HEM (Higher Education Marketing)

SEPTEMBER 20, 2023

Reading Time: 9 minutes Inbound marketing is a valuable strategy for schools looking to connect with prospects. Not only can inbound help you boost brand awareness , but it can also be key in generating high-quality leads. Inbound marketing encompasses everything from blogging and social media to email marketing.

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