HEM (Higher Education Marketing)

OCTOBER 4, 2023

Reading Time: 7 minutes In today’s crowded market, email marketing is one of the most effective ways schools reach and convert prospects. Through segmentation and targeting, email marketing allows schools to connect with prospective students and ensure they get the right message no matter where they are along the enrollment funnel.

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Testing Placement Orientation Education 79

HEM (Higher Education Marketing)

DECEMBER 27, 2023

Reach and Support Your Prospects More Effectively With a Student Portal Higher education portal software is meant to serve prospects and help them navigate the application process more efficiently. Reading Time: 8 minutes You may have heard of schools using a student portal app to connect with students and boost recruitment efforts.

Accommodations 104

Accommodations Higher Education Tuition Applications 104

HEM (Higher Education Marketing)

JULY 5, 2023

Though it might seem like these tools are new and coming out of nowhere, AI marketing tools have been around for a while, working in the background and helping businesses reach their marketing goals. If used adequately, AI in education marketing can lead to a turning point for many schools.

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Education Education Accommodations Financial Aid 80

The Enrollment Marketer

MAY 25, 2023

As an enrollment marketing manager, you’re in a role where art and creativity meet science. While there’s no magic formula or secret life hacks to higher education marketing, there are a few simple tips that can help you day to day. You’re pivoting between skills and strengths all day long. Want to test yourself?

Enrollment 52

Enrollment Higher Education Admissions Testing 52

The Enrollment Marketer

JUNE 14, 2023

When it comes to forming a marketing strategy for student recruitment, the variety of options and avenues can be overwhelming. Leverage Technology in Your Enrollment Marketing Plan One cannot stress enough the value of technology in admissions marketing. Both admissions and prospective students can feel this frustration.

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Admissions Retention Higher Education Enrollment 52

HEM (Higher Education Marketing)

MARCH 15, 2023

Reading Time: 10 minutes New technology and social media can make email marketing seem somewhat obsolete, but the reality is that email marketing is as strong as ever. By applying the right tips for email marketing and creating compelling email campaigns, schools can successfully guide prospects through the enrollment funnel.

Financial Aid 78

Financial Aid Enrollment Higher Education Scholarships 78

HEM (Higher Education Marketing)

MARCH 29, 2023

In fact, great communication and a deep understanding of your target audience are two things that can help your school boost its enrollment numbers. To do either of them justice in the world of digital marketing, your school will need to rely on a CRM designed for education.

Education 81

Education Education Private School Enrollment 81

HEM (Higher Education Marketing)

JANUARY 4, 2023

That means working on creating and maintaining a well-organized content calendar for your content marketing and social media efforts. . That means working on creating and maintaining a well-organized content calendar for your content marketing and social media efforts. . What Is a Content Calendar for Schools and Why is it Important?

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Transition Education Education Higher Education 91

HEM (Higher Education Marketing)

OCTOBER 5, 2022

In fact, school marketers don’t need to have a video production background or access to advanced multimedia tools to create promotional videos for their school. In fact, school marketers don’t need to have a video production background or access to advanced multimedia tools to create promotional videos for their school.

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Campus Tours Placement Higher Education Transition 81

Ruffaloni

APRIL 13, 2023

Other studies have also showed the power of video and personalization in engaging viewers and making a connection that spurs action:: Hubspot found that adding video to emails increases click-through rates by 300 percent. We live in an age of video and an age of personalization. The challenge for colleges and universities is one of scale.

Enrollment 147

Enrollment Financial Aid Ivy League Out-of-State 147

The Enrollment Marketer

SEPTEMBER 27, 2023

For most higher ed institutions, managing student interactions and marketing communications can be challenging and time-consuming, especially if it’s done manually. This is where Customer Relationship Management (CRM) systems come in to help manage student information, automate marketing workflows, and improve enrollment management.

Higher Education 52

Higher Education Education Education Enrollment 52

HEM (Higher Education Marketing)

NOVEMBER 16, 2022

Reading Time: 10 minutes Nowadays, the enrollment journey starts online. By using inbound marketing for schools, you can transform that moment into an opportunity to provide your prospects with more value—all while standing apart from your competition. Understanding Inbound Marketing for Schools . The Engage Stage.

Private School 83

Private School Campus Tours Enrollment Orientation 83

HEM (Higher Education Marketing)

SEPTEMBER 14, 2022

Email is an integral marketing tactic for engaging prospective students and nurturing their interest in your school. From the tone of the content to deployment and delivery metrics, your school must know how to master the different layers of an email marketing campaign. . Create a Plan for Your Recruitment Email Campaign.

Higher Education 52

Higher Education Enrollment Financial Aid Education 52

HEM (Higher Education Marketing)

SEPTEMBER 7, 2022

Reading Time: 12 minutes Various marketing efforts can be put in place to attract and engage prospective students. For schools, an effective call to action can result in more student applications and enrollments. . For schools, an effective call to action can result in more student applications and enrollments. .

Placement 52

Placement Enrollment Education Education 52