The Enrollment Marketer

APRIL 17, 2024

As a typical first entry point for prospective students, college websites have always been a crucial instrument in any marketing strategy toolkit. While many enrollment marketers may lack total control of their site, there are plenty of elements that they can implement or advocate for. What makes a great website?

Higher Education 98

Higher Education Campus Tours Enrollment Transition 98

HEM (Higher Education Marketing)

NOVEMBER 22, 2023

Reading Time: 8 minutes Changes in marketing analytics are hardly surprising, particularly as technology and user behaviours evolve. Not too long ago, school marketers had to switch from Google Analytics to GA4 , adopting a more streamlined and accurate data platform.

Enrollment 87

Enrollment Higher Education Education Education 87

HEM (Higher Education Marketing)

JUNE 7, 2023

Having a strong multi-channel marketing strategy in this current competitive digital landscape is instrumental, and it can easily set your school apart from its competition. As you explore inbound marketing strategies, advertising and lead generation , consider consolidating your efforts through a multi-channel marketing approach.

Higher Education 82

Higher Education Education Education Enrollment 82

The Enrollment Marketer

JUNE 14, 2023

When it comes to forming a marketing strategy for student recruitment, the variety of options and avenues can be overwhelming. Leverage Technology in Your Enrollment Marketing Plan One cannot stress enough the value of technology in admissions marketing. Both admissions and prospective students can feel this frustration.

Admissions 52

Admissions Retention Higher Education Enrollment 52

EAB

OCTOBER 9, 2023

These additions include a suite of features and applications that help students prepare for life after they graduate, whether that means finding a job or pursuing more education. EAB is also extending its CRM to support alumni engagement and fundraising. Now, Navigate360 supports students’ postgraduate success in three ways.

Retention 52

Retention Internship Enrollment Community College 52

HEM (Higher Education Marketing)

APRIL 19, 2023

Through this type of interaction, you can begin fostering a deeper relationship that transforms prospects into enrolled students. Through this type of interaction, you can begin fostering a deeper relationship that transforms prospects into enrolled students. The goal is to nurture your prospects throughout the admissions funnel.

Admissions 70

Admissions Enrollment Financial Aid Applications 70

The Enrollment Marketer

JANUARY 17, 2023

Higher ed has been waiting years for a tool like HubSpot. Advanced attribution reporting, customer journey analytics, and a robust suite of recruiting and retention tools are just a few reasons why higher ed needs HubSpot. HubSpot features 5 “Hubs”: Marketing, Sales, Service, Operations, and CMS (for hosting websites).

Higher Education 52

Higher Education Education Education Retention 52

HEM (Higher Education Marketing)

OCTOBER 4, 2023

Reading Time: 7 minutes In today’s crowded market, email marketing is one of the most effective ways schools reach and convert prospects. Through segmentation and targeting, email marketing allows schools to connect with prospective students and ensure they get the right message no matter where they are along the enrollment funnel.

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Testing Placement Orientation Education 79

EAB

OCTOBER 10, 2023

These additions include a suite of features and applications that help students prepare for life after they graduate, whether that means finding a job or pursuing more education. EAB is also extending its CRM to support alumni engagement and fundraising. Now, Navigate360 supports students’ postgraduate success in three ways.

Retention 45

Retention Internship Enrollment Community College 45

HEM (Higher Education Marketing)

FEBRUARY 8, 2023

Reading Time: 11 minutes You invest time, effort, and dollars in your digital marketing, but how do you know what’s working and what isn’t? And that stops them from making better marketing decisions that drive increased ROI. What Is Conversion Tracking and Attribution in Marketing? What are your conversion rates by source?

Enrollment 79

Enrollment Applications Education Education 79

HEM (Higher Education Marketing)

DECEMBER 27, 2023

Reach and Support Your Prospects More Effectively With a Student Portal Higher education portal software is meant to serve prospects and help them navigate the application process more efficiently. Reading Time: 8 minutes You may have heard of schools using a student portal app to connect with students and boost recruitment efforts.

Accommodations 104

Accommodations Higher Education Tuition Applications 104

HEM (Higher Education Marketing)

MARCH 15, 2023

Reading Time: 10 minutes New technology and social media can make email marketing seem somewhat obsolete, but the reality is that email marketing is as strong as ever. By applying the right tips for email marketing and creating compelling email campaigns, schools can successfully guide prospects through the enrollment funnel.

Financial Aid 78

Financial Aid Enrollment Higher Education Scholarships 78

EAB

MAY 22, 2023

Edify is EAB’s education data and analytics solution built for higher education. Edify is EAB’s education data and analytics solution built for higher education. Accelerators Strategic Enrollment Management Student enrollment is practically everyone’s job at an institution.

Transfer 52

Transfer Retention Enrollment Higher Education 52

HEM (Higher Education Marketing)

MARCH 4, 2024

What was once a reasonably relaxed time for admissions departments, post-acceptance but pre-enrollment, has become a focus of multi-channel marketing efforts that use social media and much more to sway interested but still undecided prospects. to focus messaging and yield efforts.

Admissions 52

Admissions University University Transition 52

HEM (Higher Education Marketing)

MARCH 22, 2023

Reading Time: 9 minutes Increasing student enrollment is one of the biggest challenges schools face. Why Consider Education Agents and Agent Management Systems for Your School? You can import agencies from your school’s CRM, provide agents with limited backend access to the portal, and add or manage these users with ease.

Accommodations 76

Accommodations Enrollment Education Education 76

Niche

FEBRUARY 21, 2024

Remove barriers to enrollment Traditional college application procedures can be complex and intimidating for students. The most common challenges that enrolling students faced last year were applying for financial aid (44%), deciding where to apply (41%) and writing essays (38%). Not all shifts are negative, though. The bottom line?

Admissions 52

Admissions Financial Aid Scholarships Enrollment 52

HEM (Higher Education Marketing)

MARCH 22, 2023

Reading Time: 9 minutes Increasing student enrollment is one of the biggest challenges schools face. Why Consider Education Agents and Agent Management Systems for Your School? You can import agencies from your school’s CRM, provide agents with limited backend access to the portal, and add or manage these users with ease.

Accommodations 74

Accommodations Enrollment Education Education 74

The Enrollment Marketer

JUNE 2, 2023

Any professional who has been in enrollment marketing, particularly higher education enrollment marketing, understands that crafting marketing strategies to increase student enrollment takes time and fortitude. You might be asking: Why fortitude? Isn’t effort enough?

Enrollment 52

Enrollment Higher Education Out-of-State In-State 52

HEM (Higher Education Marketing)

FEBRUARY 7, 2023

Because you’re often marketing to the students and their parents. Because when users click on your ads and visit your site or landing page, they’re usually not ready to make the decision to enrol. Is the field growing? Will there be opportunity? What’s it actually like to work in this field? Will there be opportunities for advancement?

Enrollment 84

Enrollment Financial Aid Higher Education ACT 84

EAB

SEPTEMBER 14, 2023

A new campaign content creator within Navigate will use generative AI to help advisors draft communications that encourage students to take necessary actions, such as enrolling for a class required for their major or scheduling a planning session to ensure they graduate on time.

Retention 59

Retention Enrollment Higher Education Education 59

The Enrollment Marketer

SEPTEMBER 13, 2022

HubSpot and Slate are both incredibly powerful technology platforms that serve higher education marketers and enrollment managers. HubSpot’s marketing automation tools, data. Read more about how content plays a key role in an effective marketing strategy for student recruitment ). Let’s dive in.

Higher Education 52

Higher Education Enrollment Applications Education 52

Enrollment Management

JULY 4, 2023

Why “Stale” Leads May Be Your School’s Hidden Asset When it Comes to Student Recruitment When marketing higher education, everyone loves a new lead. If so, you could be missing out on a huge opportunity to serve prospects and increase student enrollment at your school. Full of potential.

Enrollment 52

Enrollment Higher Education Admissions Education 52

The Enrollment Marketer

JANUARY 12, 2024

The hardest part about building a strategic enrollment marketing plan for student recruitment is figuring out where to start. Most schools are already operating a handful of enrollment management tactics, CRM systems, email communications flows, info sessions, and marketing campaigns.

Enrollment 52

Enrollment Out-of-State Higher Education College Fairs 52

EAB

JANUARY 30, 2023

Blogs What do enrollment leaders care most about in 2023? Each year, EAB surveys enrollment leaders at our partner institutions to learn what issues are top of mind for them. Review our poll results to find out. Top Topics and Trends Let’s start with a high-level snapshot of the survey results.

Enrollment 52

Enrollment Out-of-State Community College Community College 52

EAB

OCTOBER 17, 2022

What can big consumer brands teach graduate and adult enrollment leaders? That’s because modern marketing leverages machine learning, advanced targeting, and deep consumer knowledge to personalize messages that drive greater engagement, stronger results, and seek to answer questions before they’re even asked.

Enrollment 52

Enrollment Standardized Testing Public School Education 52

EAB

NOVEMBER 4, 2022

Four initial steps to take when launching a diversity enrollment strategy. On calls with vice presidents of enrollment and other campus stakeholders, diversity is a recurring topic of discussion. Chances are, your campus leaders are asking a similar question: How can we enroll and retain a more diverse student body?

Enrollment 52

Enrollment Financial Aid ACT Higher Education 52

Niche

JANUARY 26, 2024

You’re an enrollment pro. You’re probably feeling overwhelmed with information about the “enrollment cliff” and all the chaos around financial aid and student timelines. As an enrollment pro, you probably also understand that the student search landscape in higher education is rapidly evolving.

Financial Aid 52

Financial Aid Enrollment Acceptance Higher Education 52

EAB

NOVEMBER 3, 2022

As the number of traditional-aged students continues to decline, community college leaders must focus on enrollment and recruitment strategies within their control. When I worked in enrollment management, inquiries were one of the most difficult categories of students to capture and communicate with. Trends in from-home sources. %

Community College 52

Community College Community College Enrollment Higher Education 52

EAB

AUGUST 23, 2023

Review these 7 aspects of your basic needs strategy before the semester begins Community colleges play a vital role in higher education, offering affordable and accessible pathways to academic and professional success. Blogs Are you meeting students’ basic needs? Fortunately, things are changing.

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Transition Community College Community College Retention 52

The Enrollment Marketer

SEPTEMBER 29, 2021

As a professional in the undergraduate admissions and marketing world for the past couple of decades, I have seen communication patterns and habits change. Messaging is paramount to marketing.and marketing wins only come when the right message is communicated at the right time through the right channel. Here is what I mean.

Out-of-State 52

Out-of-State Higher Education Enrollment In-State 52

EAB

OCTOBER 18, 2022

We're fortunate today to have a leader from the Kent State Admissions team on the program to talk about why student transfers have become so critical to overall enrolments, and why simply establishing articulation agreements with other two and four-year schools is really just the first step. Is Your School Doing Enough to Attract Transfers?

Transfer 52

Transfer Out-of-State Community College Community College 52

EAB

APRIL 18, 2023

EAB’s Carla Hickman and David Kuehl trace the evolution of online program managers and offer advice to today’s university leaders on how to partner with OPMs to boost online enrollment. Always in the market, always trying to understand where higher education is going next, on behalf of our 2500 plus partners. Episode 147.

Online Programs 52

Online Programs Concentration Higher Education Enrollment 52

EAB

APRIL 18, 2023

EAB’s Carla Hickman and David Kuehl trace the evolution of online program managers and offer advice to today’s university leaders on how to partner with OPMs to boost online enrollment. Always in the market, always trying to understand where higher education is going next, on behalf of our 2500 plus partners. Episode 147.

Online Programs 52

Online Programs Concentration Higher Education Enrollment 52

HEM (Higher Education Marketing)

FEBRUARY 15, 2024

Reading Time: 9 minutes In the competitive realm of educational marketing, adequately optimized landing pages are a significant asset for connecting with potential students and enhancing recruitment strategies. Marketers must blend design, content, and analytics to craft high-converting landing pages.

Education 90

Education Education International Students Placement 90

Ruffaloni

SEPTEMBER 28, 2023

With new developments every day, markets are moving quickly, leading our clients to wonder and ask where and how RNL is incorporating AI in our digital strategic approach. Personalized Full-Funnel Enrollment Assistant In my experience, the biggest drop-offs in the full-funnel data that I review almost daily occur at mid-funnel.

Higher Education 147

Higher Education Education Education Financial Aid 147

HEM (Higher Education Marketing)

DECEMBER 7, 2022

Reading Time: 10 minutes Successful schools work tirelessly to attract prospects, build a list of contacts, and nurture their leads, all to drive enrollments. As you ramp up your marketing efforts and devise ways to generate more leads, your school must ensure that its hard work doesn’t go to waste. But a CRM is often not enough.

Enrollment 75

Enrollment Higher Education Education Education 75

Ruffaloni

APRIL 13, 2023

How do you deliver great video content that’s personalized to students without taking up valuable bandwidth of marketing and recruitment teams that are already stretched? It’s a data-informed process that starts by analyzing the variable data segments you already have in your CRM.

Enrollment 147

Enrollment Financial Aid Ivy League Out-of-State 147