The Enrollment Marketer

APRIL 4, 2023

As an enrollment professional who oversees admissions, email communications, social media, customer relationship management (CRM) tools, events, webpages, and marketing outreach (and probably more), there’s something to be said about finding that one tool that brings all of these facets together – a platform that can do it all. Did you know?

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Enrollment Higher Education Retention Education 97

HEM (Higher Education Marketing)

JULY 5, 2023

Though it might seem like these tools are new and coming out of nowhere, AI marketing tools have been around for a while, working in the background and helping businesses reach their marketing goals. If used adequately, AI in education marketing can lead to a turning point for many schools.

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Education Education Accommodations Financial Aid 80

HEM (Higher Education Marketing)

AUGUST 9, 2023

Reading Time: 10 minutes Improving your student recruitment strategy is a big step in boosting your school’s enrollment numbers, making it an essential part of your marketing efforts. You’ll need a strong understanding of the target market to create an accurate student persona.

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Financial Aid International Students Campus Tours Study Abroad 75

HEM (Higher Education Marketing)

JUNE 14, 2023

However, with so many schools competing for the same prospects in today’s digital education marketing landscape, setting your school apart and attracting prospects can be challenging. That’s where an education marketing agency can make a difference. This can instantly boost the quality and quantity of your marketing efforts.

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HEM (Higher Education Marketing)

JANUARY 11, 2023

Video has been the dominant content format in digital marketing for years. In fact, recent research shows that 93% of marketers plan to use video marketing over the next several years compared to 82% of marketers from the previous year. billion monthly visits. YouTube ads have the potential to reach 2.56

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The Enrollment Marketer

JANUARY 12, 2024

The hardest part about building a strategic enrollment marketing plan for student recruitment is figuring out where to start. Most schools are already operating a handful of enrollment management tactics, CRM systems, email communications flows, info sessions, and marketing campaigns.

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Enrollment Out-of-State Higher Education College Fairs 52

Enrollment Management

SEPTEMBER 13, 2022

For EDU marketers, when you understand how best to interact with and serve prospective students’ innate communication preferences, it can be a game changer in the Admissions process. This is especially relevant for interpersonal communication. For these prospects, the decision cycle can be longer.

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Enrollment Management

SEPTEMBER 13, 2022

For EDU marketers, when you understand how best to interact with and serve prospective students’ innate communication preferences, it can be a game changer in the Admissions process. This is especially relevant for interpersonal communication. For these prospects, the decision cycle can be longer.

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Admissions Policies Enrollment Education 52

EAB

APRIL 11, 2023

My name is Michael Koppenheffer, and not only am I an occasional contributor to the Office Hours podcast, but in my day job, I lead marketing and analytics for EAB's Enroll 360 division. From a consumer market standpoint, there's 60 million users in the US, North of 170 million worldwide. We took them to LinkedIn, to Google, to Slack.

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HEM (Higher Education Marketing)

JULY 19, 2023

Reading Time: 10 minutes Although brand awareness is an essential component of any marketing strategy, it is common for schools to forget about it. This might be because schools don’t see themselves as brands, but a strategy to stand out is a must in a crowded school market.

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HEM (Higher Education Marketing)

MARCH 4, 2024

The rate of new link growth also signals freshness in this regard, particularly inbound links from sites with a higher quotient of recent content. According to HubSpot, companies that blog have 97% more inbound links. The post Create Content Freshness for University Websites appeared first on Higher Education Marketing.

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HEM (Higher Education Marketing)

SEPTEMBER 7, 2022

Reading Time: 12 minutes Various marketing efforts can be put in place to attract and engage prospective students. You can then use these CTAs across your school’s digital marketing initiatives—making them a key aspect of your school’s email newsletters, landing pages, website, and digital forms.

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Placement Enrollment Education Education 52

HEM (Higher Education Marketing)

JANUARY 25, 2023

Reading Time: 11 minutes In order to be effective, content marketing for schools needs to target prospects at every stage of the funnel, and that includes those at the top. Some school marketers may think that top-of-the-funnel (TOFU) prospects are researching programs, but that’s not usually the case.

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