Ruffaloni

DECEMBER 15, 2022

We followed this with the debut of the Online Program Marketing and Recruitment Practices report in October, which profiled the strategies, tactics, and operations of more than 100 schools with online programs. Average Marketing Spend is High. Online Students Reward Timely Service. Here’s what they said: 1.

Education 147

Education Education Online Programs Enrollment 147

EAB

DECEMBER 27, 2023

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. New growth and centralization of services mandates were imposed on PCO leaders.

Graduate Students 59

Graduate Students Enrollment Higher Education Policies 59

HEM (Higher Education Marketing)

MARCH 12, 2024

Reading Time: 3 minutes Did you know that 96% of consumers prefer to watch short-form video content to learn about a product or service? In today’s digital world, video content has become the cornerstone of effective communication and engagement. Read on to discover the power of short-form video content!

Higher Education 52

Higher Education Education Education 52

Ruffaloni

JANUARY 26, 2023

The Snapshot Data are a reflection of numbers of students enrolled on a given day (I believe in October) of every school year. Did you know that RNL now offers online instructional design services, digital marketing solutions, recruitment/cultivation services, market research studies, student journey mapping , and more?

Higher Education 147

Higher Education Education Education Enrollment 147

Ruffaloni

FEBRUARY 23, 2023

Before entering higher education, Andrea’s background included building sales, marketing and product strategies and solutions for tech-startups. Enrollment and marketing leaders and staff to provide insight into current practices and the future resources needed to be competitive in a whole new domain.

Online Programs 147

Online Programs Programs Retention Enrollment 147

HEM (Higher Education Marketing)

MARCH 15, 2023

Reading Time: 10 minutes New technology and social media can make email marketing seem somewhat obsolete, but the reality is that email marketing is as strong as ever. It provides schools with direct access to prospective students interested in learning more about them, making it an invaluable platform for student recruitment.

Financial Aid 78

Financial Aid Enrollment Higher Education Scholarships 78

HEM (Higher Education Marketing)

APRIL 10, 2024

Reading Time: 11 minutes As a business school, not only is it imperative that you use the right platforms to reach the right audience, but it’s also crucial that you present a cohesive brand identity to prospective students. How should you use the platform to build a strong presence as a business school? Let’s explore.

Campus Tours 92

Campus Tours Out-of-State Enrollment Education 92

HEM (Higher Education Marketing)

JANUARY 3, 2024

Since hybrid and remote work formats have gained popularity, many marketing managers wonder how to balance their team’s productivity and well-being. In the education industry, many schools are increasingly investing in strategies and resources to address these concerns and foster a productive team culture amid these changing work dynamics.

Accommodations 94

Accommodations Orientation Education Education 94

Enrollment Management

JANUARY 12, 2024

Digital marketing in higher education can play a huge role in increasing student leads and the overall growth of your school. The right higher education marketing partner can help you generate leads, boost enrollment and lower cost-per-start, plus ideally free you up to focus on other things.

Policies 52

Policies Placement Higher Education Enrollment 52

BestColleges

APRIL 5, 2024

A growing number of business schools across the country are rolling out online MBA programs geared toward working professionals. Another business school is launching an online master of business administration (MBA) program geared toward working professionals as part of a growing national trend. Washington University in St.

Concentration 52

Concentration Out-of-State Private School In-State 52

HEM (Higher Education Marketing)

OCTOBER 18, 2023

Reading Time: 7 minutes It is now well known that Gen Zers and Millennials navigate the digital landscape, using social media not just for connection and entertainment but also as a dynamic search engine. This phenomenon has already changed and will continue to shape how school social media content is created and shared.

Enrollment 76

Enrollment Higher Education Education Education 76

HEM (Higher Education Marketing)

JANUARY 31, 2024

Though this feature is available to all social media users, over the past years, more and more companies, schools included, have started using it as a part of their marketing strategy. This significant trend underscores the importance of schools embracing live streaming as part of their marketing and communication strategies.

Education 77

Education Education Higher Education In-State 77

HEM (Higher Education Marketing)

FEBRUARY 14, 2024

Reading Time: 8 minutes With students’ increasing reliance on digital platforms for information and decision-making, it is no surprise that search engine optimization (SEO) has become one of the most critical aspects of education marketing today. Example: Whenever HEM starts working with a school, we first develop a strategy.

Higher Education 82

Higher Education Education Education Retention 82

HEM (Higher Education Marketing)

JUNE 14, 2023

However, with so many schools competing for the same prospects in today’s digital education marketing landscape, setting your school apart and attracting prospects can be challenging. That’s where an education marketing agency can make a difference. Here are some top tips to help your school succeed.

Education 88

Education Education Higher Education Applications 88

BestColleges

JANUARY 25, 2024

Many master of business administration (MBA) students are working professionals who need to balance their career and education — and business schools are stepping up to prioritize speed and flexibility in their MBA programs. The changes will take effect in fall 2024. That's the case at the Georgia State University (GSU) J.

Programs 52

Programs Concentration Semester In-State 52

Ivy Central

JUNE 29, 2023

The college also emphasizes the value of community service and encourages students to engage in meaningful civic and social involvement. Official high school transcript and school report submitted directly from the high school. Start today!

Early Decision 130

Early Decision Letters of Recommendation Retention GPA 130

HEM (Higher Education Marketing)

JULY 5, 2023

Though it might seem like these tools are new and coming out of nowhere, AI marketing tools have been around for a while, working in the background and helping businesses reach their marketing goals. If used adequately, AI in education marketing can lead to a turning point for many schools.

Education 80

Education Education Accommodations Financial Aid 80

The Koppelman Group

DECEMBER 20, 2023

Communications is a popular degree with a major that exists pervasively at schools across the country. Comms majors often go on to pursue careers in Public Relations, Marketing , Social Media, and Journalism. There are several pathways within the major: Digital Media Studies, Media Psychology, Journalism, and Political Communications.

Programs 52

Programs Minor Concentration Internship 52

Ivy Central

APRIL 10, 2023

Wharton Global Youth Program: On-Campus Essentials of Entrepreneurship Essentials of Entrepreneurship is an intensive two-week summer program for high school students enrolled in grades 9-11. These include strategies in critical areas such as user research, opportunity testing, MVP development, marketing, scaling, and exiting.

Programs 130

Programs High School GPA PSAT 130

Niche

APRIL 17, 2023

Nearly 60% of families first discover the schools they consider for their children from Google search and school search platforms like Niche. If you’re scrolling through a list of school options and you notice that some have bright, compelling photos while others have none at all, which would you click?

Public School 52

Public School Enrollment High School Programs 52

Ruffaloni

MAY 24, 2023

Many of them completed as many as three of their high school years in some sort of online (or emergency remote) experience. These younger students have been having digital experiences since they were born. That’s who they’re marketing to, that’s who they’re really geared towards.

Programs 147

Programs Online Programs Enrollment Acceptance 147

Admissions.Blog

FEBRUARY 28, 2023

While the application includes a variety of components, including basic information about the student, educational history, and an extracurricular activities page, it is the Common App’s essay page that has traditionally caused high school students the most consternation. and abroad,” said Sanchez. “I

Applications 98

Applications Orientation Out-of-State Higher Education 98

HEM (Higher Education Marketing)

MAY 31, 2023

Reading Time: 11 minutes Any school looking to increase its engagement on social media may be keen to know about the positive impact a student ambassador program can have. Not yet sold on the idea of student ambassadors for your school? Schools looking into influencer marketing can use these statistics to their advantage.

Programs 93

Programs Campus Tours Mentorship Mentorships 93

The Enrollment Marketer

JANUARY 17, 2023

Like most modern CRM (Customer Relationship Management) tools, HubSpot can perform a wide variety of marketing and sales functions for institutions. Where it beats out the competition has much to do with its suite of “Hubs” that support cross-institutions functions; not just marketing and sales, but also operations and customer service.

Higher Education 52

Higher Education Education Education Retention 52

HEM (Higher Education Marketing)

JANUARY 17, 2024

Over the years, these digital platforms have become essential in the modern educational landscape, serving as multifaceted solutions that benefit administrators and students alike. If your school is trying to improve its student portal experience, keep reading to discover what student portal best practices you need to start following.

Financial Aid 73

Financial Aid Orientation Education Education 73

HEM (Higher Education Marketing)

JUNE 21, 2023

Many schools now need to develop a strong TikTok presence in order to reach their prospects, but learning a new platform can be a bit of a challenge to some. Here, applying the right strategies and following the right TikTok trends in schools can make a big difference. Here are some TikTok content trends that your school can try.

Education 81

Education Education Higher Education ACT 81

BestColleges

APRIL 4, 2023

The major helps you develop strong analytical and writing skills that lead to careers in museum studies, the public sector, and community services. With a bachelor's in business , you can pursue lucrative careers in finance, marketing, and human resources. Computer Science Major The tech industry offers some of the highest salaries.

Financial Aid 98

Financial Aid Bachelor's Degree Transfer Internship 98

EAB

NOVEMBER 6, 2023

Blogs 5 career services to support your professional and adult learners Build these services to aid your current students and stand out to prospects Career services are going to be especially important to your graduate and adult students in 2024. Read on for ways to support your adult learners through career services.

Transition 52

Transition Accommodations Placement Graduate Students 52

EAB

AUGUST 18, 2023

There is no shortage of “smart” things in the market today. Ultimately, it exists to provide a high-caliber service, driving positive outcomes for students, staff, faculty, and the larger community. This traditional separation of spheres is being eroded by the rapid introduction of IoT devices and other digital technologies.

Community College 52

Community College Community College High School Government 52

EAB

NOVEMBER 7, 2022

2 emerging law school recruitment challenges – and how to address them. In the last 20 years, law school enrollment has been anything but consistent. And in 2021 – due in part to the pandemic, political shifts, and LSAT exam delivery changes – law school enrollment and median LSAT scores spiked. Your current undergrads.

Enrollment 52

Enrollment GPA Higher Education ACT 52

BestColleges

APRIL 7, 2023

You'll learn about marketing, finance, and management with an associate degree in business administration. If you can earn your associate degree in 6 months online, you'll benefit from having a college degree in the job market. Online Digital Marketing Associate Degree Digital marketing is a hot field.

Associate's Degree 52

Associate's Degree Bachelor's Degree Financial Aid Transfer 52

BestColleges

APRIL 27, 2023

Business Administration Business administration courses provide a broad foundational understanding of business operations and management: You'll learn about accounting, marketing, finance, human resources, corporate ethics, strategy development, and more. Communications Communications courses can benefit you no matter what field you pursue.

Policies 52

Policies Government Bachelor's Degree Concentration 52

Niche

APRIL 25, 2023

In 2022, the K-12 Virtual Enrollment & Marketing Summit started with one big idea: we wanted to create a virtual event where school marketing, communications, and enrollment professionals could come together across the industry for a day of learning—for free. Sign up for the newsletter! You’re more alike than you think!

Enrollment 52

Enrollment Private School Acceptance Public School 52

EAB

APRIL 25, 2023

Blogs 4 tactics to reach, recruit, and enroll “stealth shoppers” Insight from our newest research on marketing to graduate and adult students Based on our Office Hours with EAB podcast, Episode 144, How to Engage ‘Stealth Shoppers'. Use storytelling to differentiate your brand “At its very core, marketing is storytelling.

Enrollment 52

Enrollment Tuition Out-of-State Scholarships 52

HEM (Higher Education Marketing)

NOVEMBER 29, 2023

Reading Time: 10 minutes Effective landing pages can play a pivotal role in the success of your school’s enrollment efforts. As the digital gateway through which prospective students embark on their academic journey with your school, landing pages have the potential to be the driving force behind a thriving enrollment season.

Orientation 73

Orientation International Students Enrollment Testing 73

EAB

DECEMBER 14, 2023

Recommended Resource Engage program-switchers through your marketing Read our blog that outlines more findings from our new analysis. While many marketers are focused on the importance of lead generation, it is equally important to develop an effective lead nurturing strategy. So how should you adjust given these findings?

Programs 52

Programs Enrollment Graduate Students Testing 52

HEM (Higher Education Marketing)

FEBRUARY 8, 2023

Reading Time: 11 minutes You invest time, effort, and dollars in your digital marketing, but how do you know what’s working and what isn’t? With so many digital channels, most schools face fragmented data that can hold them back from determining which efforts produce the results they seek.

Enrollment 79

Enrollment Applications Education Education 79