school 
Enrollment Catalyst
JANUARY 22, 2024
The months of January and February are usually focused on school leaders asking parents to re-enroll for another year. Parents continually reflect on their experience in your school and evaluate the decisions they’ve made. Schools that have an overall retention rate of 90% or higher are an indication of strong health.
Enrollment Catalyst
APRIL 22, 2024
Welcoming new families into your school community extends beyond mere enrollment numbers—it’s about crafting a supportive and engaging environment that fosters long-term retention and satisfaction. Primarily, your goal is to ease the stress and anxiety for new families transitioning to your school.
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Enrollment Catalyst
FEBRUARY 19, 2024
As a consultant and advocate for effective private school marketing strategies, I always focus on innovative approaches to enhance word-of-mouth (WOM) marketing. With the ever-changing landscape of school marketing, word-of-mouth remains the primary way a parent discovers your school.
Enrollment Catalyst
JANUARY 7, 2024
First impressions are crucial in any marketing effort, but they hold particular significance in private school marketing. When parents and students consider a private school, they are not just looking for an institution; they are looking for a community that reflects their values, aspirations, and expectations.
Enrollment Catalyst
FEBRUARY 5, 2024
In the realm of private school marketing, the power of story cannot be overstated. In my conversations with school leaders and through my experiences with Enrollment Catalyst, I’ve observed a profound truth: relatable, authentic stories are not just content — they are the heart and soul of effective school marketing.
Enrollment Catalyst
DECEMBER 30, 2023
In 2023, I had the opportunity to partner with 70 independent and faith-based schools. From my Enrollment Catalyst Program (on-site and virtual) to ongoing coaching, to my School Survey Solutions to my online School Ambassador Training Program , I am thankful for my partnership with school leaders.
Enrollment Catalyst
JANUARY 28, 2024
February, the month symbolizing love, is an ideal time for private schools to launch a campaign that showcases the heartfelt connection between the school and its community. Based on what I have seen implemented in schools, here’s how you can craft and implement this campaign with a focus on community sharing and online engagement.
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