HEM (Higher Education Marketing)

MAY 14, 2025

Every student lost represents a missed opportunity to fulfill someones potential and a significant cost to the institution in lost tuition and wasted recruitment efforts. Financial Stress Tuition fees, housing costs, and daily expenses can make the college experience financially unsustainable for many students. Source: AAPS 3.

Retention 71

Retention Higher Education Orientation Study Abroad 71

HEM (Higher Education Marketing)

NOVEMBER 27, 2024

This information may range from details on specific programs and campus events to admission requirements and tuition fees. Example: ENSR, shown below, provides links to application forms, contact forms, and tuition information to students who click on the “Apply to ENSR” menu.

Enrollment 105

Enrollment Financial Aid Campus Tours Higher Education 105

Niche

APRIL 22, 2025

For tuition-dependent institutions, international enrollment is mission-critical. Virtual events that don’t suck Students aren’t flying out for campus tours anymoreand your two-hour PowerPoint webinar isn’t cutting it. Stop treating digital like a checkboxtreat it like your #1 pipeline.

International Students 52

International Students Campus Tours Retention Orientation 52

HEM (Higher Education Marketing)

MAY 28, 2025

Attended a webinar, downloaded a brochure, etc.) The campaign focused on driving immediate applications from students close to the decision stage, offering a limited-time tuition discount to accelerate conversions. Share program benefits, tuition details, and testimonials. High school senior or adult learner?

Enrollment 88

Enrollment Higher Education Education Education 88

Niche

FEBRUARY 10, 2025

How to do it : Centralize information: Create a one-stop shop with clear and easily accessible information on enrollment, housing, orientation, financial aid and other crucial details so students stay on track. I nclude a link to your online school store, stocked with merch for your newly accepted families.

Financial Aid 52

Financial Aid Campus Tours Enrollment Orientation 52

Enrollment Catalyst

JULY 24, 2024

Recently, I had the opportunity to present a webinar to nearly 800 school leaders sponsored by Blackbaud. Orientation experience. Late tuition payments. Your new family onboarding process doesn’t stop at the beginning of the school year. Other schools considered. Admissions process feedback. Initial school impressions.

Retention 217

Retention Orientation Enrollment Tuition 217

EAB

OCTOBER 27, 2023

As might be expected, these conversations centered on longstanding concerns around tuition and financial aid, but often expanded into conversations around supporting the holistic needs of students, especially working students. Schools that begin recruiting post-traditional students should take note that they may have work to do in this area.

Retention 59

Retention Financial Aid Tuition Transfer 59