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From First-Year to Graduation: How Email Marketing Nurtures Student Retention

HEM (Higher Education Marketing)

Reading Time: 11 minutes Student retention remains one of the biggest challenges in higher education, with dropout rates continuing to concern institutions worldwide. For colleges and universities today, student retention in higher education has evolved into something far more holistic than it once was. This blog post explains how.

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The Real Playbook for International Student Recruitment in 2025

Niche

Virtual events that don’t suck Students aren’t flying out for campus tours anymoreand your two-hour PowerPoint webinar isn’t cutting it. For example, t he University of British Columbia offers pre-arrival orientation, visa support, and “transition coaches” to help international students ease in.

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The top family engagement resources of 2024 — it’s CampusESP Wrapped

CampusESP

of comms that keep families excited over the summer, so students arrive on campus in the fall Month-to-month roadmap for family communication An easy-to-follow playbook on what families need to know to help you set your strategy 2024 Student Retention Case Study Student success is your mission (and ours!). Over 17,000 emails delivered!

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From Day One: Nine Effective Onboarding Strategies to Retain New Families

Enrollment Catalyst

Recently, I had the opportunity to present a webinar to nearly 800 school leaders sponsored by Blackbaud. You can access the recording to learn about a comprehensive approach to onboarding new families: Beyond Enrollment–Onboarding K-12 Families for Retention Success. Orientation experience. Other schools considered.

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5 Tips for Recruiting and Enrolling Latine/x Students in Your Community College

EAB

They’ve leveraged their student success technology, Navigate, to recruit new, current, and former students to the program which has supported both their recruitment and retention efforts. Watch our on-demand webinar, Modernize Student Recruitment , to learn more. Watch the webinar. Engage the whole family. Continue reading.

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Marketing Prep for a Successful Academic Year: Strategies that Work

HEM (Higher Education Marketing)

Adapting to Changing Student Behaviors and Expectations An effective student retention strategy requires understanding and responding to student preferences. Experiment with various content types including blogs, webinars, infographics, images, and of course, videos.

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30 Student Success Priorities for the 2020s

EAB

This trend will shape the composition of the students you serve while dictating the importance of retention to maintain enrollment. Demonstrating value has typically been the responsibility of a president or chancellor and is usually oriented to external audiences.