HEM (Higher Education Marketing)

MAY 28, 2025

Yet, email marketing for universities and other higher educational institutions isnt just surviving, its thriving. Email remains one of the most powerful channels in higher education marketing, and for good reason. Our targeted email marketing services can help you attract and enroll more students. Lets dive in.

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Enrollment Higher Education Education Education 88

HEM (Higher Education Marketing)

MAY 14, 2025

Reading Time: 11 minutes Student retention remains one of the biggest challenges in higher education, with dropout rates continuing to concern institutions worldwide. For colleges and universities today, student retention in higher education has evolved into something far more holistic than it once was. Find out today!

Retention 71

Retention Higher Education Orientation Study Abroad 71

AdmissionSight

NOVEMBER 29, 2024

From personal anecdotes to traumatizing experiences, these online forums contain lots of stories on the personal lived experiences of the students who have enrolled there before. Their institute also regularly shares their newfound information with the rest of the academic community through webinars and workshops.

Accommodations 52

Accommodations Financial Aid Out-of-State Transfer 52

Niche

NOVEMBER 14, 2024

It’s no secret … you know better than anyone that the past few years for higher ed enrollment have been rough as institutions continue searching for ways to improve affordability and boost student enrollment. After increasing for decades, traditional undergraduate college student enrollment peaked in 2010 at around 18.1

Enrollment 52

Enrollment Financial Aid Loans Scholarships 52

HEM (Higher Education Marketing)

JULY 2, 2025

Struggling with enrollment? Source: Bucknell University Think beyond downloads: Use the podcast to reinforce messaging in other marketing assets like blog posts, webinars, or virtual tours. Struggling with enrollment? Our Digital Marketing team can help you generate more leads! Contact HEM today! Contact HEM today!

Education 65

Education Education Orientation Out-of-State 65

Niche

APRIL 22, 2025

According to the Institute of International Education (IIE), international enrollment in the U.S. For tuition-dependent institutions, international enrollment is mission-critical. degrees locally, helping students sidestep visa issues while still accessing American higher education. These campuses offer U.S.

International Students 52

International Students Campus Tours Retention Orientation 52

HEM (Higher Education Marketing)

MARCH 12, 2025

Struggling with enrollment? Our expert digital marketing services can help you attract and enroll more students! Source: Ivey Business School The Unique Marketing Benefits of Alumni Networks Now that higher education is increasingly competitive, the ability to showcase real-world success is crucial. Contact HEM today!

Mentorships 76

Mentorships Mentorship Placement Higher Education 76

HEM (Higher Education Marketing)

MAY 21, 2025

Why Marketing to College Students (1824) Matters Lets start with a simple truth: the 1824-year-old demographic is one of the most important audiences for higher education marketers today. The connections you build now can influence enrollment, but they also shape alumni engagement, word-of-mouth referrals, and long-term brand loyalty.

Campus Tours 75

Campus Tours University University Orientation 75

HEM (Higher Education Marketing)

JUNE 11, 2025

A well-run open house can be one of the most powerful tools in your enrollment and engagement strategy. An open house in school is important because it helps build a sense of community, foster parent involvement, and drive enrollment. Boost enrollment with tailored open house strategies! So, how do you make it count?

Campus Tours 65

Campus Tours Out-of-State Enrollment Higher Education 65

CampusESP

DECEMBER 18, 2024

Time to recap the top resources, advancements, and moments in higher education family engagement. Kick off 2025 right by joining us for Top Trends in Family Engagement for 2025 , our annual webinar digging deep into industry trends, family engagement research, and data straight from the 13 million parents using CampusESP.

Retention 52

Retention Financial Aid Orientation College Fairs 52

Ruffaloni

JANUARY 20, 2025

As I reviewed the new IPEDS data release last week, I was looking for the data and intelligence that would be most helpful for online enrollment leaders to have in hand to underpin and inform this years success. Online and partially online enrollment continue to dominate growth. Perhaps more important, 3.2

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Online Programs Programs Enrollment Higher Education 130

Discovery College Consulting

MARCH 10, 2025

But for families with children in college or who will soon be going to college, changes that affect higher education may be of particular concern. Even before he took office, there was considerable chatter around the notion that he would try to dismantle the Department of Education (DOE).

Higher Education 52

Higher Education Education Education Financial Aid 52

HEM (Higher Education Marketing)

APRIL 30, 2025

At Higher Education Marketing Agency , we have several years of experience helping schools navigate the social space, converting interest into enrollment, and producing positive outcomes for many schools. Struggling with enrollment? Our expert digital marketing services can help you attract and enroll more students!

Education 65

Education Education Campus Tours Higher Education 65

Ruffaloni

MARCH 30, 2023

They provide the clearest roadmap to recruitment success that I know of, because we all know that the path to purchase (the path to enrollment) is never linear. What do they need to know to go from being engaged to actually enrolling? It would be great if this were true. But we know that’s not the case.

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Enrollment Financial Aid Higher Education Applications 258

Ruffaloni

FEBRUARY 8, 2024

Artificial intelligence (AI) has made a buzz throughout higher education in the past year. According to a recent survey of education professionals , 50 percent said they use AI in admissions—and that number is expected to grow to 80 percent in 2024. The benefits of AI for higher education are transformational.

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Higher Education Education Education Government 147

HEM (Higher Education Marketing)

AUGUST 7, 2024

Reading Time: 12 minutes As we navigate through 2024, the landscape of higher education marketing is evolving at an unprecedented pace. At HEM, we have dedicated the past 15 years to helping educational institutions thrive through innovative and effective marketing solutions.

Higher Education 105

Higher Education Education Education Campus Tours 105

Ruffaloni

SEPTEMBER 28, 2023

To her surprise, she is contacted within minutes about her interest and is then transferred to an ABC University enrollment coach, whom she will work with for the remainder of her experience. One of the most significant transformations taking place is the exploration and expansion of graduate and online education. Meet RNL Enable.

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Retention Enrollment Academic Coaching Higher Education 246

Ruffaloni

JULY 11, 2024

Your competition is investing in SEO In a recent poll of higher education professionals, 39 percent said they worked on SEO within the last month, meaning your competition is working to improve their visibility and web ranking. Let’s set up a time to talk. Contact us 4.

Enrollment 130

Enrollment Higher Education Out-of-State Online Programs 130

Ruffaloni

APRIL 21, 2024

and 3) What will come next for AI in higher education? How can AI help enrollment managers in analyzing data to achieve enrollment goals? At the core of all of this is the shift to a conversational natural language interface that will allow enrollment managers to analyze data easier, faster, and better.

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Enrollment Government Higher Education SAT 130

Ruffaloni

AUGUST 28, 2024

At the graduate level alone, higher education researcher Robert Kelchen reports that over the last decade an average of 320 new online programs were being launched each year. Primary motivations: Online students of all three generations are driven to enroll and complete their studies for career-related reasons. .:

Online Programs 147

Online Programs Transition Enrollment Higher Education 147

Ruffaloni

MARCH 31, 2023

Watch the webinar RNL’s webinar “ The Moving Target: Successful Strategies in Marketing to Online Students ” generated some of the best questions in recent memory ( you can watch it now ). As a former higher education instructor, she is passionate about education and ready to apply her broad marketing knowledge within higher education.

Online Programs 130

Online Programs Higher Education Enrollment Out-of-State 130

HEM (Higher Education Marketing)

JUNE 5, 2024

Reading Time: 10 minutes The journey from prospective student to enrolled pupil is anything but linear. At the heart of this journey is the admissions funnel —a powerful tool that, when optimized, can significantly enhance the effectiveness of your enrollment strategies. Source: HEM) What are the stages of the enrollment funnel?

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Enrollment Admissions Transition Campus Tours 105

Ruffaloni

NOVEMBER 16, 2023

In fact, my colleagues who work with the Duke University Pratt School of Engineering recently sat down and developed a 10-step process that will help to ensure the success of their higher education marketing campaigns. Ask them what they think would be the primary motivations of the typical student who will enroll in the program.

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Higher Education Enrollment Field of Study Programs 147

Ruffaloni

SEPTEMBER 14, 2023

This blog was co-authored with Derek Flynn and Adam Connolly We have had many disruptors in higher education over the last several years, and this year, we have a new one that will have a major impact on financial aid awarding: the Student Aid Index. Watch our webinar for more strategies and insights. We are also here to help.

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Financial Aid Grants Transition Enrollment 130

Ruffaloni

JANUARY 18, 2024

While we know that higher education has been focused on the impact of the demographic cliff for years, opportunities exist for colleges and universities that understand changing demography and can apply that understand to support data-informed planning processes and seek innovative approaches to serving new markets. Absolutely!

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Out-of-State Enrollment Higher Education In-State 130

Ruffaloni

MARCH 31, 2023

Over the course of the year we offered a series of webinars, workbooks, and guides seeking to provide institutions with the building blocks necessary take ownership of their online future. Every bit of data we can lay our hands on indicates that online education remains the part of the higher education market with the most untapped potential.

Online Programs 162

Online Programs Higher Education Enrollment Government 162

EAB

OCTOBER 24, 2022

5 Tips to Recruit and Enroll Latine/x Students in Your Community College. are the most likely to choose community college as their first step when pursuing a higher education. Tip #3: Reach students early through dual enrollment programs. Prospective Latine/x college students in the U.S. Tip #1: Build belonging.

Community College 95

Community College Community College Enrollment Orientation 95

HEM (Higher Education Marketing)

JUNE 19, 2024

Reading Time: 11 minutes As an educational institution looking to thrive and grow, increasing student enrollment is likely a top priority. Why is student enrollment important? To stay ahead, educational institutions must continuously innovate and implement strategies that appeal to students evolving needs and preferences.

Enrollment 81

Enrollment Education Education Financial Aid 81

The Enrollment Marketer

SEPTEMBER 27, 2023

For most higher ed institutions, managing student interactions and marketing communications can be challenging and time-consuming, especially if it’s done manually. This is where Customer Relationship Management (CRM) systems come in to help manage student information, automate marketing workflows, and improve enrollment management.

Higher Education 52

Higher Education Education Education Enrollment 52

The Enrollment Marketer

FEBRUARY 7, 2023

Many schools are now being asked to do more with less—that means enrollment marketers like you need to find ways to reach their admissions goals in a way that’s more efficient, sustainable, and cost-effective. in higher ed). The increased reliance upon SEO for universities, for instance, is a keeper.

Higher Education 52

Higher Education Education Education Bachelor's Degree 52

Ruffaloni

FEBRUARY 8, 2024

This may include webinars, workshops, and informational materials that provide insights into the application process, essay writing tips, and guidance on standardized tests. This is why we include student communities in RNL Student Search to Enrollment. Reach out and set up a time to talk to our enrollment experts. Read Now 4.

Applications 130

Applications Financial Aid Test Prep Enrollment 130

HEM (Higher Education Marketing)

APRIL 5, 2023

Reading Time: 10 minutes Strong marketing strategies for schools are instrumental, especially for those looking to boost enrollment numbers, and effective lead generation is a key aspect. This approach can be one of many marketing strategies to increase student enrollment.

Higher Education 98

Higher Education Enrollment Education Education 98

Niche

SEPTEMBER 9, 2024

Download the whitepaper Register for the 9/17 webinar discussion In recent years, college admissions has shifted significantly, driven by changing student mindsets and behavioral trends. Enrollment management has firmly shifted to a buyer’s market. This was our ninth year conducting the Niche Enrollment Survey.

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Enrollment Higher Education Scholarships Admissions 52

HEM (Higher Education Marketing)

OCTOBER 9, 2024

Reading Time: 10 minutes Remarketing has become an essential component of digital marketing strategies across industries, and the higher education sector is no exception. The goal of remarketing is to re-engage these prospects and lead them further down the enrollment funnel.

Early Decision 105

Early Decision Campus Tours Enrollment Tuition 105

Georgia Tech Admissions Blog

MARCH 6, 2023

As an admission dean/director, IPs influence the entire funnel – from prospects to enrolling students. They know that to achieve the most basic of all IPs– a certain class size– they need to grow their college’s brand beyond their geographic area, create new markets, and bolster enrollment from feeder schools or cities.

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Admissions Out-of-State Financial Aid GPA 133

EAB

SEPTEMBER 20, 2023

Appily represents a major milestone in EAB’s commitment to improving access to higher education by making it simpler for students to find, explore, and engage with the right institutions for them,” said EAB President of Marketing and Enrollment Solutions, Chris Marett. Learn more at eab.com.

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Financial Aid Scholarships Enrollment Higher Education 98

HEM (Higher Education Marketing)

SEPTEMBER 4, 2024

Ensuring a strong marketing push can help schools attract, engage, and enroll students more efficiently. Struggling with enrollment? Our expert digital marketing services can help you attract and enroll more students! Experiment with various content types including blogs, webinars, infographics, images, and of course, videos.

Campus Tours 105

Campus Tours Enrollment Accommodations Education 105