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Get Results in 2025: Key Education Marketing Strategies for Success

HEM (Higher Education Marketing)

Reading Time: 8 minutes Education marketing is poised for a transformative shift in 2025. As technological innovations accelerate and global competition intensifies, schools, colleges, and universities must adopt strategies that meet the evolving expectations of prospective students. What is education marketing? Lets explore!

Education 105
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Should I Do A Summer Program?

Admissions Village

I want to thank my colleague Meg Joyce for writing this super informative blog, Should I Do A Summer Program? Every year at Admissions Village, we notice a new crop of summer programs aimed at high school students. Is a summer program going to help you get into the college you want? College Major or Career Exploration.

Programs 177
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5 Graduate Education Trends to Watch in 2025

Ruffaloni

The outlook for graduate education in 2025 is strong. I also keep an eye on the analogous undergraduate trends to see if graduate (and/or online) education will be called upon to shore of institutional health even more than it has over the last few years. They now represent about 1 in 6 graduate students. Why am I concerned?

Education 130
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The Human Touch: Why AI in Higher Education Is a Game-Changer for Student Engagement

Ruffaloni

Having spent years in higher education enrollment and marketing, I’ve know firsthand the dedication it takes to connect with prospective students and ensure their success, keenly aware of the immense effort required, the daily challenges teams face in standing out amidst a sea of institutions, and the ever-increasing workloads they manage.

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6 Tips: SEO Best Practices for Optimizing Your Program Pages

Ruffaloni

Degree program pages are the heart and soul of almost any college or university website. Why focus on degree program pages for search optimization? Why focus on degree program pages for search optimization? If you can rank for this keyword phrase in organic search, you can increase visibility for your program.

Programs 130
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Your Students, Your Story: Elevating Education Marketing with UGC and Student Ambassadors

HEM (Higher Education Marketing)

Reading Time: 11 minutes Authenticity has become a cornerstone of successful education marketing campaigns. Thats why we recommend the combined use of two powerful tools: student ambassador programs and user-generated content (UGC). Source: University of Oxford | TikTok Example: Take a look at the comments on this TikTok video.

Education 105
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10 Key Strategies to Improve Student Retention in Higher Education

HEM (Higher Education Marketing)

Reading Time: 11 minutes Student retention is one of the most critical challenges faced by colleges and universities. While recruitment is essential to maintaining a thriving institution, keeping students engaged and enrolled until they complete their programs is just as vital. Why is that?