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Reading Time: 8 minutes Education marketing is poised for a transformative shift in 2025. As technological innovations accelerate and global competition intensifies, schools, colleges, and universities must adopt strategies that meet the evolving expectations of prospective students. What is education marketing? Lets explore!
I want to thank my colleague Meg Joyce for writing this super informative blog, Should I Do A Summer Program? Every year at Admissions Village, we notice a new crop of summer programs aimed at high school students. Is a summer program going to help you get into the college you want? College Major or Career Exploration.
The outlook for graduate education in 2025 is strong. I also keep an eye on the analogous undergraduate trends to see if graduate (and/or online) education will be called upon to shore of institutional health even more than it has over the last few years. They now represent about 1 in 6 graduate students. Why am I concerned?
Having spent years in higher education enrollment and marketing, I’ve know firsthand the dedication it takes to connect with prospective students and ensure their success, keenly aware of the immense effort required, the daily challenges teams face in standing out amidst a sea of institutions, and the ever-increasing workloads they manage.
Degree program pages are the heart and soul of almost any college or university website. Why focus on degree program pages for search optimization? Why focus on degree program pages for search optimization? If you can rank for this keyword phrase in organic search, you can increase visibility for your program.
Reading Time: 11 minutes Authenticity has become a cornerstone of successful education marketing campaigns. Thats why we recommend the combined use of two powerful tools: student ambassador programs and user-generated content (UGC). Source: University of Oxford | TikTok Example: Take a look at the comments on this TikTok video.
Reading Time: 11 minutes Student retention is one of the most critical challenges faced by colleges and universities. While recruitment is essential to maintaining a thriving institution, keeping students engaged and enrolled until they complete their programs is just as vital. Why is that?
Reading Time: 11 minutes Authenticity has become a cornerstone of successful education marketing campaigns. Thats why we recommend the combined use of two powerful tools: student ambassador programs and user-generated content (UGC). Source: University of Oxford | TikTok Example: Take a look at the comments on this TikTok video.
…and What You Need to Do to Stay Ahead The higher education enrollment landscape is undergoing a significant transformation, driven by shifting demographics , technological advancements , and economic uncertainty. Universities are leveraging student influencers on campus for enrollment and advancement opportunities.
Higher education is facing an array of challenges that require a thorough understanding of the landscape to ensure institutions remain competitive and that resources are allocated to strategies that can be most impactful. 5 reasons why market research matters in higher education 1.
This year, education marketing will continue to evolve rapidly, and staying ahead means adapting to the latest trends, technologies, and audience expectations. As a school marketer or administrator, you have the opportunity to refresh your education marketing plan, making it more dynamic, personalized, and impactful. Contact HEM today!
Reading Time: 7 minutes Customer Relationship Management (CRM) systems have become essential tools in higher education, transforming how universities interact with prospective students, current students, alumni, and other stakeholders. Understanding Higher Education CRM What is a CRM in higher education?
In recent years, the landscape of higher education has dramatically shifted for U.S. students, with more of them considering studying abroad as a viable alternative to expensive American universities (as noted in this recent Business Insider article ). The rising costs of education in the U.S.
As colleges and universities continue to rise above the challenges brought on by the pandemic five years ago, it has become clear that the new normal for higher education demands more than resilienceit requires strategic foresight and proactive leadership. How can you make the future of your campus more clear and sustainable?
Overview Wake Forest University is a private research university located in Winston-Salem, North Carolina, USA. The university was founded in 1834 and has a rich history and tradition of academic excellence. In addition to its academic programs, Wake Forest is known for its strong commitment to research.
Harvard University vs Harvard College: many people mistake these two as separate institutions. So is Harvard College the same as Harvard University ? In this article, well have an in-depth discussion of Harvard University and Harvard College, including their similarities and differences. What is Harvard University?
Reading Time: 9 minutes Todays schools need to get creative to promote their programs in a way that resonates with prospects. These methods allow your institution to showcase real experiences, highlight student voices, and differentiate itself from competitors in an increasingly crowded educational landscape.
The Simons Summer Research Program at Stony Brook University is an outstanding opportunity open to US citizens and permanent residents, attending high school who are interested in pursuing careers in science, mathematics, and engineering.
For many students, the answer is summer programs or research mentorship. These programsgenerally offered by colleges, educational groups, or service organizationsgive students opportunities to explore fields that intrigue them, often alongside other interested peers. Where can they find such opportunities?
HONORS COLLEGE VS HONORS PROGRAM For many students, public university honors colleges or programs are the just right theyve been searching for. An honors college is a distinct entity within a university, often with its own dean, budget, and residential community almost like a liberal arts college embedded in a larger university.
Stanford University has a worldwide reputation that every year attracts thousands of applications from all parts of the planet. Students are drawn to it because it of the quality of the education it offers, the entrepreneurial mindset and some wonderful employment opportunities at the end of their degree. for the class of 2025.
PROMYS (Program in Mathematics for Young Scientists) is an intensive six-week summer math programme that has been running for over 30 years. Participants live in Boston University residential housing, which they share with the counsellors that support them during their course. PROMYS is a residential programme.
TABLE OF CONTENTS (click to skip ahead) What Are the University of Florida Supplemental Essay Prompts? And for insights into how the university envisions itself and its role, and how it wants to grow and evolve, read its strategic plan. What Are the University of Florida Supplemental Essay Prompts? What’s not to love about that?
In fact, according to RNL’s 2023 E-Expectations Trend Report , college and university websites are the single most utilized resource for students—and 58 percent of undergraduate students use search engines to find a college’s website. For all of these reasons, quality web content should be a priority for any higher ed marketing team.
Brown University , an Ivy League institution located in Providence, Rhode Island, is known for its commitment to a flexible and open curriculum. Consider our Essay Guidance Program for expert counseling on how to craft the most compelling responses to these questions. 100 words) APPLYING TO BROWN UNIVERSITY?
As I said in my introduction, when I need to know about the latest developments in online education, I have come to rely on Phil’s research and analysis. Education Department regulations represent one of the greatest “headwinds” and sources of turbulence for institutions seeking growth through online expansion.
Reading Time: 8 minutes Data analytics has become the cornerstone of effective decision-making across industries, including higher education marketing. But what does data analytics mean in the context of higher education marketing, and how can you apply it to achieve tangible results? Contact HEM today!
Colgate University, located in Hamilton, New York, was recently ranked the top liberal arts college in the Northeast by the Wall Street Journal. LEARN MORE APPLYING TO COLGATE UNIVERSITY? Are you thinking about applying to Colgate University? It was also ranked #25 among all colleges nationwide by the WSJ.
The Evolution of Search in Education Marketing Now, a few well-placed keywords are not enough. Educational institutions stand to gain from this development. By tapping the search button, they can get answers to vital questions about program details, application requirements, and career outcomes. Contact HEM today!
With a history that goes back to before the United States existed, it was founded in 1754 as Kings College, and being the only Ivy League college that is located in the centre of a major city Columbia University is one of America’s great universities. making it one of the most competitive universities in the world.
Reading Time: 14 minutes Reaching todays college and university students, most of whom belong to Generation Z , requires more than a digital presence. But modern college and university-age students arent always just online. Consider how Lancaster University in the UK leveraged TikTok to promote its online open days.
As a marketing agency with over 15 years of experience in educational marketing, we at HEM understand that school administrators and marketers face unique challenges when promoting their institutions. What is the role of advertisement in education? Reading Time: 10 minutes Do you need more school advertising ideas?
Let’s face it, the world of online higher education is a whirlwind. RNL’s latest study highlights the growing adoption of AI in online program marketing and recruitment. University marketers and recruiters are excited about the potential of AI to transform their work.
These letters help Harvard see you through the eyes of educators who know your academic and personal strengths. According to Harvard Magazine , the university believes these scores provide a more comprehensive evaluation of academic readiness. With an acceptance rate sitting at just 3.6% for the Class of 2028, competition is intense.
faced the social and educational upheavals of the pandemic.Now those college-bound students confront a higher education landscape thrown into uncertainty by actions of a new federal administration. As Im sure you also know, the president has directed that the Department of Education (DOE) beclosed , with some functions (e.g.,
Reading Time: 10 minutes The way higher institutions define and acknowledge student success in higher education today is changing rapidly. This is why universities are looking beyond enrolment figures, they are now more focused on helping their students thrive academically, socially, and professionally. Try the HEM Student Portal!
Reading Time: 14 minutes The rapid growth of the internet and social media have created a thriving online space for prospective students to explore educational offerings. It has also paved the way for a vibrant market that educational institutions can explore to attract students and boost their enrollment numbers. Contact HEM today!
At Higher Education Marketing, weve spent years refining our approach to online student recruitment, and were excited to share ten proven strategies that can take your recruitment efforts from awareness to enrollment this year. They want answers to specific questions, such as What internships are available in this program?
What kind of students tend to enjoy STEM summer camps and programs? So, if some or all of that sounds like you, below, well break down what STEM summer camps and programs are all about. Well also cover common questions, like: How much do STEM summer programs cost? or How do I figure out if one of these programs is right for me?
Yet, email marketing for universities and other higher educational institutions isnt just surviving, its thriving. Email remains one of the most powerful channels in higher education marketing, and for good reason. What is educational marketing? In fact, email engagement has surged by a staggering 78% in recent years.
Regarding messaging apps, WeChat and WhatsApp are two powerful contenders that have proven effective for educational marketing, but which one is right for your school audience? WeChat is an all-in-one app that combines messaging, social media, payments, and mini-programs. Why do people use WeChat?
So, if you came here looking for an easy-to-understand explanation of what the IB program is (welcome, by the way), were here to help. And many consider it to be a rigorous alternative to AP classes and a comprehensive educational framework that colleges love. Below, well cover What is the IB Program? What is the IB Program?
Brown University , an Ivy league institution in Providence, Rhode Island, saw its Early Decision acceptance rate for the Class of 2029 rise to the highest its been in over 5 years. BROWN UNIVERSITY ACCEPTANCE RATE Last years acceptance rate for Early Decision (ED) students was 14.38%.
The program offers several scholarships with different amounts of money and requirements. The program offers scholarships based on your high school grades and test scores. You still have time remaining in your scholarship program. How do you qualify for a Bright Futures Scholarship? Complete the required high school coursework.
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