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Reading Time: 8 minutes Education marketing is poised for a transformative shift in 2025. If youre new to educational marketing or administration, you may benefit from a working definition of the topic were exploring. What is education marketing? Lets explore! Struggling with enrollment? Contact HEM today!
Teachers are the backbone of any educational system, shaping minds and molding futures. However, the demands of modern education require more than just experience; they call for ongoing growth and refinement. Types of Advanced Degrees for Educators First, lets have a look at the types of degrees teachers can choose from.
Reading Time: 8 minutes Data analytics has become the cornerstone of effective decision-making across industries, including highereducation marketing. But what does data analytics mean in the context of highereducation marketing, and how can you apply it to achieve tangible results? Contact HEM today!
At HigherEducation Marketing, weve spent years refining our approach to online student recruitment, and were excited to share ten proven strategies that can take your recruitment efforts from awareness to enrollment this year. Platforms like Google Reviews and specialized education sites are vital in this regard.
Reading Time: 7 minutes Customer Relationship Management (CRM) systems have become essential tools in highereducation, transforming how universities interact with prospective students, current students, alumni, and other stakeholders. Understanding HigherEducation CRM What is a CRM in highereducation?
Reading Time: 14 minutes The rapid growth of the internet and social media have created a thriving online space for prospective students to explore educational offerings. It has also paved the way for a vibrant market that educational institutions can explore to attract students and boost their enrollment numbers. Contact HEM today!
Why does this matter for education marketing? A school podcast is an audio series created by educators, students, or staff to share news, stories, or educational content. STEM education chat with our Science Department” or “Tips for college admissions interviews”). First things first, what is a podcast in school?
They’re not just intimidated by the paperworkthey’re questioning the entire value proposition of highereducation. The numbers tell a sobering story: over 90 percent of high school juniors and seniors find financing their education somewhere between “somewhat difficult” and “very difficult.”
Reading Time: 11 minutes Student retention remains one of the biggest challenges in highereducation, with dropout rates continuing to concern institutions worldwide. For colleges and universities today, student retention in highereducation has evolved into something far more holistic than it once was.
Host Webinars That Educate and Inspire Done right, webinars are student recruitment gold. Example : The University of North Texas runs themed Admissions Webinars for targeted audiences of students who haven’t yet applied. They often incorporate a live virtual campus tour within the webinar. But be respectful.
Yet, email marketing for universities and other highereducational institutions isnt just surviving, its thriving. Email remains one of the most powerful channels in highereducation marketing, and for good reason. What is educational marketing? Thats a clear signal: email is not just relevant, its essential.
While they boast of their education systems being extensive and comprehensive, most neurodivergent students would disagree. This hub is open to all members of their community, free of charge, and includes nutrition assistance, library materials, and personalized educational help.
Why Marketing to College Students (1824) Matters Lets start with a simple truth: the 1824-year-old demographic is one of the most important audiences for highereducation marketers today. The messages are written in a friendly, encouraging tone by health educators (e.g., Contact HigherEducation Marketing for more information.
Reading Time: 9 minutes With your experience in the education field, you likely understand the benefits of cultivating strong relationships with current members of your school community. The alumni network is positioned as a resource for career development and support for graduates.
According to the Institute of International Education (IIE), international enrollment in the U.S. Institutions winning abroad are doubling down on partnerships with international high schools, local counselors, and education groups who already have the trust you’re trying to earn. in geopolitical strategy.
inspired us to dig into these strategic educational collaborations. At the University of South Carolina (Columbia, SC) , current players, MLS greats and eMLS players (the League’s esports competition) are invited to pursue higher-education through customized degree programs that address the needs of professional athletes.
Whether it’s a livestream, a digital campus tour, or a short webinar, giving families more than one way to experience your school expands your reach. The event agenda included “Meet with Faculty” sessions where professors from various departments (Education, Liberal Arts & Sciences, Nursing, etc.) Their enthusiasm is contagious.
million students , according to data from the National Center for Education Statistics (NCES). For you, this means greater competition to become students’ educational option of choice. From this fee to that, hidden costs can add a layer of stress that could be remedied — and the same goes for one’s investment in education.
Time to recap the top resources, advancements, and moments in highereducation family engagement. Kick off 2025 right by joining us for Top Trends in Family Engagement for 2025 , our annual webinar digging deep into industry trends, family engagement research, and data straight from the 13 million parents using CampusESP.
* Please join us on Tuesday, August 5 th, 2025 at 8:30pm EST for a free webinar where Pam Gentry will discuss the UK university system and how to navigate the application as an American student. UCAS is the UK’s shared admissions service for highereducation.
These nimble and dynamic institutions include a variety of institution types (with community colleges well represented) across the highereducation sector. This was reinforced for me recently by an Inside HigherEducation story which focused on the 8-year rates of degree completion among the biggest online providers.
But for families with children in college or who will soon be going to college, changes that affect highereducation may be of particular concern. Even before he took office, there was considerable chatter around the notion that he would try to dismantle the Department of Education (DOE).
Even more impactful is the Trump Administration’s attack on highereducation, from DEI to research funding to accreditation, posing unprecedented challenges to individual institutions, to our work, and to our country’s future. I found one comment made during the June 9 webinar for members troubling. I’m sorry, I don’t buy that.
Reading Time: 12 minutes The year is 2025, and the influence of a rapidly evolving social media space in shaping education marketing campaigns is as critical as ever. This is why an active social media presence is a key part of today’s educational marketing campaigns.
Artificial intelligence (AI) has made a buzz throughout highereducation in the past year. According to a recent survey of education professionals , 50 percent said they use AI in admissions—and that number is expected to grow to 80 percent in 2024. The benefits of AI for highereducation are transformational.
Reading Time: 12 minutes As we navigate through 2024, the landscape of highereducation marketing is evolving at an unprecedented pace. At HEM, we have dedicated the past 15 years to helping educational institutions thrive through innovative and effective marketing solutions. Contact HEM today!
Picture this…Sally Smith is a professional in a specialized career and wishes to continue her education. This example is the premier standard for the delivery of graduate and online education, and RNL is the leading provider. Today’s prospective students expect personalization, authenticity, and speed. Meet RNL Enable.
Imagine how easy our lives in highereducation enrollment would be if students submitted an RFI form, submitted an application, and then enrolled on the timeline that works best for us. It would be great if this were true. But we know that’s not the case.
Infographic Unlocking AI's Potential in HigherEducation 12 Innovative Ideas to Help Leaders Identify AI Promises Across Campus AI-driven innovations present numerous opportunities for highereducation institutions, including providing personalized student support, supercharging faculty and staff productivity, and optimizing operations.
“They’re very mindful of how they live and how they make their decisions,” Scott Cross pointed out in our recent webinar. From their purchasing decisions to work choices, Gen-Z tends to take a pragmatic approach to life, presenting a unique set of challenges for educational marketers.
AI usage is exploding throughout highereducation, from curriculum design to admissions decisions. Discover the pros and cons of AI in highereducation, and learn how advancements in AI will likely continue to change the educational landscape. More broadly, they distrust AI's ability to make more complex decisions.
Over the last few years, RNL has reported that the online education market is in the midst of a generational transition. At the graduate level alone, highereducation researcher Robert Kelchen reports that over the last decade an average of 320 new online programs were being launched each year.
Reading Time: 9 minutes In the competitive realm of educational marketing, adequately optimized landing pages are a significant asset for connecting with potential students and enhancing recruitment strategies. Source: HEM Educational marketers must champion the use of both methods to enhance campaign success.
Your competition is investing in SEO In a recent poll of highereducation professionals, 39 percent said they worked on SEO within the last month, meaning your competition is working to improve their visibility and web ranking. I encourage you to watch this on-demand webinar for additional information.
Let’s take a closer look at the most important factors to consider when choosing a CRM for highereducation and how you can find one that fits your needs. Why Use a CRM in HigherEducation? When choosing a CRM for highereducation, compatibility with other systems used within the institution is critical.
To stay competitive during these developments, educational institutions must evolve how they create and share content online. As an educational institution looking to improve its search engine rankings, it is important always to be aware of these changes. How does AI integration in Google Search impact educational institutions?
Watch the webinar RNL’s webinar “ The Moving Target: Successful Strategies in Marketing to Online Students ” generated some of the best questions in recent memory ( you can watch it now ). As a former highereducation instructor, she is passionate about education and ready to apply her broad marketing knowledge within highereducation.
Naturally, anyone who has been in highereducation for longer than five years (as a professional) knows that the battle against inertia is real.and I happen to fall into the category of humans who believe that not all of the positive change we have seen since early 2020 will stick (esp. in higher ed).
In fact, my colleagues who work with the Duke University Pratt School of Engineering recently sat down and developed a 10-step process that will help to ensure the success of their highereducation marketing campaigns. Launch You can also watch the webinar now to hear all the strategies for your marketing campaigns.
In case you missed it, after joining forces with Element451 , we’re hosting a five-part webinar series on Actionable AI — offering a jargon-free gateway into the world of AI, while demystifying its role and impact in highereducation.
State and institutional deadlines for financial aid applications are fast approaching, so without a fix, these students could lose out on grants to help fund their college education. We are all — especially the students and families — waiting for the Department [of Education] to resolve this issue. Unfortunately.
This blog was co-authored with Derek Flynn and Adam Connolly We have had many disruptors in highereducation over the last several years, and this year, we have a new one that will have a major impact on financial aid awarding: the Student Aid Index. Watch our webinar for more strategies and insights. We are also here to help.
While we know that highereducation has been focused on the impact of the demographic cliff for years, opportunities exist for colleges and universities that understand changing demography and can apply that understand to support data-informed planning processes and seek innovative approaches to serving new markets.
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