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Next-Level Strategies in CRM for Higher Education: Advanced Data Integration and Engagement Analytics

HEM (Higher Education Marketing)

Reading Time: 9 minutes The rapid advancement of higher education marketing strategies indicates that institutions are continually seeking innovative strategies to enhance student engagement and streamline administrative processes. Understanding CRM in Higher Education What is CRM in higher education?

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How To Design and Implement an Effective Student Ambassador Program in Higher Education

HEM (Higher Education Marketing)

Reading Time: 10 minutes In the dynamic landscape of higher education, institutions constantly seek innovative strategies to enhance their brand visibility, improve student engagement, and foster a sense of community. Example: John Cabot University has a robust student ambassador program. What Is A Student Ambassador Program?

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6 Higher Education SEO Strategies You Should Use in 2024

HEM (Higher Education Marketing)

Reading Time: 8 minutes With students’ increasing reliance on digital platforms for information and decision-making, it is no surprise that search engine optimization (SEO) has become one of the most critical aspects of education marketing today. But you might wonder, “ What is SEO in education? ” What is an SEO strategy for education?

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5 Ways Artificial Intelligence Will Transform Higher Education

BestColleges

AI has implications for admissions, student retention, teaching and learning, the curriculum, and administrative efficiency. Throughout history, colleges and universities have been shaped by massive disruptors radically altering the landscape of higher education. Thankfully, AI can help.

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HubSpot for Higher Education

The Enrollment Marketer

Advanced attribution reporting, customer journey analytics, and a robust suite of recruiting and retention tools are just a few reasons why higher ed needs HubSpot. In this post, we make the case for HubSpot for Higher Education and some of the key ways institutions can utilize HubSpot to improve recruitment and retention efforts.

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How to empower student-parents in higher education: A conversation with Generation Hope

EAB

Blogs How to empower student-parents in higher education A conversation with Generation Hope My mom had me at 17, and like many teen parents, had to put her education on hold to care for our family. Generation Hope strives to make college graduation a more common achievement for young parents.

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Online Program Managers: What Are OPMs in Higher Education?

BestColleges

Online program managers coordinate and run online degree programs for many colleges and universities. It's unclear, however, how pervasive these companies are in higher education. OPMs have become a hot topic in higher education policy circles, but for the uninitiated, it can be hard to understand why.