Sat.Sep 25, 2021 - Fri.Oct 01, 2021

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Why Do I Need a Contact Center to Grow Enrollment?

Enrollment Builders

You work hard to generate leads so your institution can grow. Despite the increases in marketing budget and lead volume (not to mention the long hours you’ve poured into the project), you’re still struggling with your enrollment goals.

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Strategies for Success in Navigating Test Optional Admissions

the college spy

The role of standardized tests in the college admissions process has always been difficult to understand, with most people overestimating their importance at most colleges. Now, with more colleges allowing applicants to apply without test scores, it is even harder to decipher how test scores (or the lack thereof) will impact an applicant’s likelihood of acceptance.

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Diversifying Communication Tools in Your Student Recruitment Strategy

The Enrollment Marketer

As a professional in the undergraduate admissions and marketing world for the past couple of decades, I have seen communication patterns and habits change. In fact, they have changed a lot.and there are NO signs of slowing down. Messaging is paramount to marketing.and marketing wins only come when the right message is communicated at the right time through the right channel.

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School Spotlight: University of Alabama

AHM Advising

My neighbors in Columbus, Ohio may be scratching their heads at the site of Alabama Crimson Tide signs on the lawns of graduating seniors. It certainly seems like there have been more of these cropping up in the past few years. If you feel this way, you are not wrong. The University of Alabama has made a concerted effort to increase recruitment of out-of-state students and now has 60% of its undergraduate student population coming from states outside of Alabama.

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Show me the Money

Admissions Village

It is almost October 1st which in college admissions means it is nearly time to start filling out any financial aid forms you need. For those less familiar with the financial aid process, October 1 is the first-day families can access, complete, and submit the 2022-2023 FAFSA (The Federal Application for Free Student Aid) and CSS Profile. Anyone logging in sooner will be completing forms for the wrong school year.

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HubSpot vs Google Analytics: A Look Inside Two Top Analytics Platforms

The Enrollment Marketer

A significant portion of the prospective student journey takes place on your school’s website. From user experience to page load speed, there are several factors that need to be measured and analyzed frequently to assess the overall performance of your website. Are visits growing month over month? Can prospective students easily find the information they’re looking for?