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Content Marketing For Business Schools: Building A Strong LinkedIn Presence

HEM (Higher Education Marketing)

With about a billion users in over 200 countries, LinkedIn is considered a powerhouse for networking in the business world. How can you determine what your target audience wants to see from you on LinkedIn? How can you determine what your target audience wants to see from you on LinkedIn?

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How to Boost School Social Media Visibility With Social SEO

HEM (Higher Education Marketing)

This phenomenon has already changed and will continue to shape how school social media content is created and shared. In addition, great social media SEO can also influence your online presence and search engine rankings in various ways. Keep reading to learn more about social SEO and what your school can do to gain social visibility.

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What You Should Know About LinkedIn For University Students

HEM (Higher Education Marketing)

Social media heavyweight LinkedIn is the latest to enter the higher education rankings ring with three new tools to help students find the schools that will land them the best jobs. All schools on the list received administrator notification encouraging them to share the good news, while alumni were alerted that their school had ranked.

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Social Media Trends for Schools in 2023: 6 Strategies to Explore

HEM (Higher Education Marketing)

Reading Time: 10 minutes How can you boost the success of your social media strategy in 2023? By staying up to date on current trends and making sure your efforts match how users’ behaviors have adapted and changed. . So what’s new in 2023? Short-Form Video Content Continues to Be a Top Trend. billion monthly visits.

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How to Create the Perfect Lead Gen Landing Page for Your School

HEM (Higher Education Marketing)

Reading Time: 7 minutes If your school has been trying to get new leads online , you might be familiar with lead-generation landing pages. Continue reading to discover how to create the perfect lead gen landing page for your school! At HEM, our specialist can help you reach your lead-generation goals!

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Learn About Leveraging Graduates’ Professional Networks

HEM (Higher Education Marketing)

Reading Time: 6 minutes With the ever-increasing competition for student recruitment among higher education institutions, sometimes remembering how to leverage alumni network relations is perceived as an afterthought. Here are some tips to leverage your graduate network. Loyalty implies an exchange of value.

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7 Top Tips on How to Manage a Content Calendar for Schools

HEM (Higher Education Marketing)

It’s time to update your content strategy and revamp your approach using industry best practices, which can set your school up for success in the months ahead. . Whether your school has already established a content production pipeline or is just starting with the process, there’s value in returning to the fundamentals.