Remove Campus Tours Remove Placement Remove Webinar
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Is Your Institution ‘Gen P’ Ready?

EAB

In 2023, students continue to show a similar level of interest in requesting virtual campus tours (24%) as they did in 2021 (25%) — when virtual tours were the only option available. Because Gen P sees career preparation as the primary value driver, institutions should emphasize job placement, internships, and career services.

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Landing Page Best Practices for Educational Marketers

HEM (Higher Education Marketing)

In education, they’re used for webinars, open houses, and campus tours Application: These pages typically detail the admissions process, deadlines, and a direct link to the application form. Because applying is a significant commitment for prospective students, using this type of landing page is not advisable.

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Creating a Paid Advertising Plan: Steps for an Effective Education Advertising Budget and Strategy

HEM (Higher Education Marketing)

Choose the Best Placement and Schedule. Put simply, ad placement is the advertising space offered by websites and social networks for displaying your ads. Schools using Google Ads can choose their own placements and run ads where prospects are most likely to spend their time.