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The Evolution of Search With Generative AI: 5 Top Strategies Your University Needs NOW

Ruffaloni

As part of the release in Google Marketing Live 2025, ads will appear directly within these AI Overviews, creating new high-visibility placements that are essential for maintaining paid visibility. ” or “How do I schedule a campus tour?” Soon, these summaries will be able to have paid ads in them.

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Start the New Year Right: A Step-By-Step Guide to Refreshing Your Education Marketing Plan for 2025

HEM (Higher Education Marketing)

Emerging technologies like augmented reality (AR) and virtual reality (VR) can bring your campus to life for prospective students, offering immersive experiences that go beyond static images or videos. Highlight your mental health resources, career placement rates, and green initiatives.

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Smart Enrollment Marketing: 10 Proven Tactics to Convert Prospective Students

HEM (Higher Education Marketing)

They’re researching schools on their phones between classes, watching campus tours on YouTube, and chatting with peers online to compare experiences. They often incorporate a live virtual campus tour within the webinar. Showcase What Comes After: Alumni Success Prospective students are investing time and money.

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Spotlight on Canadian Universities

Top Tier Admissions

families are increasingly exploring universities abroad, and neighbor nation Canada is experiencing a burst of interest: the University of British Columbia, for example, saw a 20% jump in campus tour registrations from U.S. Whether seeking more affordable options or less politicized campuses, U.S. or beyond its borders.

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Maximizing Student Recruitment With Video Ads: A Comprehensive Guide

HEM (Higher Education Marketing)

For instance, a video showcasing campus life might end with an invitation to “Book a Campus Tour,” while a testimonial video could encourage viewers to “Apply Today and Start Your Journey.” ” The placement and timing of CTAs are equally important.

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Northeastern Pros and Cons: Is This University for You?

AdmissionSight

In fact, the university boasts an impressive 90% placement rate within 6 months of graduation , which says a lot about the effectiveness of its programs and its alumni connections. The strength of this network is part of the reason why Northeastern has such a high job placement rate after graduation. Frequently Asked Questions 1.

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Promotional Videos for Schools: Simple Yet Effective Approaches to Video Marketing

HEM (Higher Education Marketing)

Campus tours. In the example below, Xavier College presents a campus tour hosted by two student ambassadors. In terms of placement, you can feature your video content on the homepage or on key pages of your school’s website. This can include: Welcome messages . Student testimonials. Program or course showcase .