Campus Tours Orientation Webinar 
HEM (Higher Education Marketing)
NOVEMBER 27, 2024
Consideration Stage In this stage, students tend to compare their options while also seeking specific information on programs, costs, and campus life. FAQs, financial aid guides, virtual campus tours, and other content that can answer their questions provide value at this stage.
Niche
APRIL 22, 2025
Virtual events that don’t suck Students aren’t flying out for campus tours anymoreand your two-hour PowerPoint webinar isn’t cutting it. For example, t he University of British Columbia offers pre-arrival orientation, visa support, and “transition coaches” to help international students ease in.
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HEM (Higher Education Marketing)
MAY 21, 2025
Example : John Cabot University (JCU) in Rome, Italy has a robust student ambassador program: current students are heavily involved in orientation, campus tours, event planning, and peer mentoring, serving as friendly points of contact for prospects. Ask students to share their progress on social media using your hashtag.
Niche
FEBRUARY 10, 2025
How to do it : Centralize information: Create a one-stop shop with clear and easily accessible information on enrollment, housing, orientation, financial aid and other crucial details so students stay on track. In addition to simplifying the process, youll help organize their to-dos so they dont miss important deadlines.
HEM (Higher Education Marketing)
SEPTEMBER 4, 2024
Schools are investing in video marketing strategies, including virtual campus tours, student testimonials , and live-streaming events, to attract and engage prospective students. Experiment with various content types including blogs, webinars, infographics, images, and of course, videos.
HEM (Higher Education Marketing)
NOVEMBER 23, 2022
A common goal for schools is to generate registrations for events, such as open houses, webinars, info sessions, and campus tours. Not only does this ad increase brand awareness within a niche audience (career-oriented prospects), but it also boosts conversions via a built-in form accessible by a single click.
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