Remove Campus Tours Remove International Students Remove Webinar
article thumbnail

The Real Playbook for International Student Recruitment in 2025

Niche

International student recruitment isn’t what it used to be. But they’re not just walking dollar signs international students support over 300,000 jobs and bring global perspectives and cultural diversity to campus. For tuition-dependent institutions, international enrollment is mission-critical.

article thumbnail

How to Effectively Advertise to College and University Students: Trends and Insights

HEM (Higher Education Marketing)

Engaging student ambassadors or micro-influencers, students with a following in specific niches, can promote your message authentically among their peers. JCUs website even features profiles and contact info for each ambassador, portraying an approachable, relatable face to prospective students.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

2025 Social Media Playbook for Education Marketers

HEM (Higher Education Marketing)

Prospective students want to see what life at a school looks like in under 60 seconds. A large number of these students now turn to TikTok and its bite-sized videos for everything from study tips to campus tours. Create structured playlists organized by topic (Campus Tours, Student Stories, etc.)

article thumbnail

4 Innovative Higher Education Marketing Trends in 2024

HEM (Higher Education Marketing)

For instance, a landing page for international students could feature visa information, housing options, and success stories from other international students. If a prospective student frequently visits pages about a specific program, send them personalized invitations to webinars or virtual tours related to that program.

article thumbnail

4 Ways to Boost Your School’s Inbound Strategy with Interactive Content

HEM (Higher Education Marketing)

Maps Integrating interactive maps for virtual campus tours presents an innovative way to engage prospective students. These maps can offer a rich, immersive experience, allowing users to explore campus facilities, learn about different departments, and even attend virtual events from their homes.

Retention 110
article thumbnail

Landing Page Best Practices for Educational Marketers

HEM (Higher Education Marketing)

In an educational marketing context, lead generation pages serve to provide prospective students with program details regarding courses, scholarships, tuition, and the admissions process Event Registration: These pages provide event details and include a form for registration.

Education 105
article thumbnail

How Colleges Market to Juniors: Insights and Recommendations from 1 Year of Secret Shopping

Niche

Navigating the Results Meet David Summary of Results The Inquiry Form Experience The Experience of Receiving Information Opportunities for Improving Engagement Interactive Results Register for the 8/3 webinar discussing the results Meet David, Our Junior Secret Shopper I want to introduce you to David. Register Today!