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Mastering Multi-Channel Marketing for School Enrollment: Strategies for Consistent Student Engagement

HEM (Higher Education Marketing)

The information contained here will help schools create and implement an effective and comprehensive multi-channel marketing strategy. Today’s students are digital natives exposed to a lot of information from an unlimited supply of sources daily.

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Start the New Year Right: A Step-By-Step Guide to Refreshing Your Education Marketing Plan for 2025

HEM (Higher Education Marketing)

Source: HEM Example: Digital marketing audits such as the one we completed for one of our clients are an excellent way to reflect on last years performance and enter the new year with a data-informed plan. In 2025, the way people search for information is increasingly conversational.

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How Schools Are Using Snapchat to Attract, Engage, and Convert Students

HEM (Higher Education Marketing)

Schools use geofilters for events like campus tours, admitted student days, or graduations, turning these moments into shareable, branded experiences. Language learning is filled with fun and cultural moments, making Snapchat’s informal style the perfect vehicle for sharing these experiences.

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Spotlight on Canadian Universities

Top Tier Admissions

families are increasingly exploring universities abroad, and neighbor nation Canada is experiencing a burst of interest: the University of British Columbia, for example, saw a 20% jump in campus tour registrations from U.S. Whether seeking more affordable options or less politicized campuses, U.S. undergraduate business schools.

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How to Effectively Advertise to College and University Students: Trends and Insights

HEM (Higher Education Marketing)

Search and Video Advertising When students are researching colleges or looking up information, they often turn to search engines and video platforms. Running targeted search ads ensures your college’s offerings appear when students are actively seeking information. Contact Higher Education Marketing for more information.

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Not converting? It might be your website

Niche

How to do it : Centralize information: Create a one-stop shop with clear and easily accessible information on enrollment, housing, orientation, financial aid and other crucial details so students stay on track. Icons : Present key information clearly with iconography or visuals that pop. Keep forms simple and easy.

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Notre Dame Supplemental Essays 2024-2025: Writing Tips + Examples

AdmissionSight

Look back at any notes from campus tours or research you did while exploring schools for inspiration. Remember, Notre Dame looks for applicants who are service-oriented. Avoid common mistakes such as repeating the same information, not using your authentic voice, and using cliches that weaken your supplemental essays.