HEM (Higher Education Marketing)

JULY 23, 2025

Schools use geofilters for events like campus tours, admitted student days, or graduations, turning these moments into shareable, branded experiences. Universities have utilized Snapchat for everything from personalized admissions outreach to virtual campus tours, showcasing the immediate and authentic experiences that Gen Z craves.

Campus Tours

HEM (Higher Education Marketing)

JUNE 18, 2025

They’re researching schools on their phones between classes, watching campus tours on YouTube, and chatting with peers online to compare experiences. They often incorporate a live virtual campus tour within the webinar. HEM offers expert services tailored to higher education institutions across Canada and beyond.

Enrollment

HEM (Higher Education Marketing)

DECEMBER 31, 2024

Emerging technologies like augmented reality (AR) and virtual reality (VR) can bring your campus to life for prospective students, offering immersive experiences that go beyond static images or videos.

Education

Ruffaloni

MAY 15, 2025

…and What You Need to Do to Stay Ahead The higher education enrollment landscape is undergoing a significant transformation, driven by shifting demographics , technological advancements , and economic uncertainty.

Retention

HEM (Higher Education Marketing)

JANUARY 29, 2025

For instance, a video showcasing campus life might end with an invitation to “Book a Campus Tour,” while a testimonial video could encourage viewers to “Apply Today and Start Your Journey.” To craft effective CTAs, schools should focus on clarity and relevance.

Campus Tours

HEM (Higher Education Marketing)

MAY 21, 2025

Why Marketing to College Students (1824) Matters Lets start with a simple truth: the 1824-year-old demographic is one of the most important audiences for higher education marketers today. Example : Randolph-Macon Academy (RMA) hosts live virtual campus tour webinars to reach prospective families who cannot visit in person.

Campus Tours

AdmissionSight

NOVEMBER 29, 2024

Beacon College As the first college in the United States accredited to provide higher education to students with learning disabilities and ADHD, Beacon College is focused on creating unique and customized approaches for learning. What should I ask during campus tours as a neurodivergent student?

Accommodations

Niche

APRIL 22, 2025

The University of Arizona scaled its global footprint by forming micro-campus partnerships in over 30 countries. degrees locally, helping students sidestep visa issues while still accessing American higher education. These campuses offer U.S. It’s about trust, not traffic.

International Students

HEM (Higher Education Marketing)

JUNE 11, 2025

Whether it’s a livestream, a digital campus tour, or a short webinar, giving families more than one way to experience your school expands your reach. The itinerary is flexible – with options like honors program talks, campus tours, residence hall tours, etc. – Consider offering a virtual option.

Campus Tours

HEM (Higher Education Marketing)

APRIL 23, 2025

Virtual campus tours and video interviews with faculty. Source: Rundle Schools | Instagram Get Support to Elevate Your Private Schools SEO Strategy At Higher Education Marketing (HEM), we understand the unique challenges private schools face in improving their online visibility.

Private School

HEM (Higher Education Marketing)

MARCH 5, 2025

Create must-click content: Create resources that resonate with the users, including calculators and virtual campus tours. The post Mastering SEO and GEO in Education Marketing: The Future of Search Optimization appeared first on Higher Education Marketing.

Education

Niche

MAY 30, 2025

Identify use cases: Chatbots can support lead generation, answer admissions questions, offer personalized campus tours, and assist current students. Think about the exact roles the chatbot will serve in your strategy. Define success metrics: How will you measure success?

Financial Aid

AdmissionSight

FEBRUARY 5, 2025

Everyone has different priorities when considering their higher education options and building their college or university list. How to Write the Notre Dame Supplemental Essay #1 Prompt: Everyone has different priorities when considering their higher education options and building their college or university list.

Orientation

HelloCollege

JULY 15, 2025

Course Requirements UMass Amherst follows the rules set by the MBHE, otherwise known as the Massachusetts Board of Higher Education. UMass Amherst typically hosts an Open House every fall on campus; attending this event is a great way to learn more about the university.

Financial Aid

DC College Counseling

JULY 2, 2025

And speaking of soaring temperatures, the heat around higher education continues to build, too! Ron DeSantis, five Southern states are creating a new group, the Commission for Public Higher Education. Finally, while we're on the topic of tours – a wild story out of Virginia Tech serves as a quick reality check.

Campus Tours

HEM (Higher Education Marketing)

APRIL 30, 2025

This is why an active social media presence is a key part of today’s educational marketing campaigns. At Higher Education Marketing Agency , we have several years of experience helping schools navigate the social space, converting interest into enrollment, and producing positive outcomes for many schools.

Education

HEM (Higher Education Marketing)

JUNE 4, 2025

Make Mobile a Priority, Not an Afterthought More than 60% of student interactions with higher education websites now happen on mobile. With 80% of prospective students reporting that campus videos (tours, student stories, etc.) Prospects received video messages addressing them by name, hometown, and academic interest.

Enrollment

HEM (Higher Education Marketing)

AUGUST 7, 2024

Reading Time: 12 minutes As we navigate through 2024, the landscape of higher education marketing is evolving at an unprecedented pace. At HEM, we have dedicated the past 15 years to helping educational institutions thrive through innovative and effective marketing solutions.

Higher Education

HEM (Higher Education Marketing)

MAY 1, 2024

Reading Time: 10 minutes In the dynamic landscape of higher education, institutions constantly seek innovative strategies to enhance their brand visibility, improve student engagement, and foster a sense of community. Once selected, student ambassadors should represent the university at various events on and off campus.

Higher Education

HEM (Higher Education Marketing)

OCTOBER 5, 2022

Campus tours. In the example below, Xavier College presents a campus tour hosted by two student ambassadors. Taking this approach with video marketing for higher education can be a way for you to increase views on a specific video while also boosting engagement on your social media platforms. .

Campus Tours

HEM (Higher Education Marketing)

MAY 17, 2023

Build a Sense of Community by Highlighting Alumni Success Stories Career prospects are key concerns for many students, especially those active on LinkedIn for higher education. The post LinkedIn Content Marketing Strategy: Showcasing Your School’s Community appeared first on Higher Education Marketing.

Higher Education

HEM (Higher Education Marketing)

NOVEMBER 1, 2023

The first big challenge you may encounter when recruiting international students in higher education is identifying the right tools to reach your audience. For instance, the University of Toronto uses Instagram reels to create campus tours and show what life is like at their residences.

International Students

HEM (Higher Education Marketing)

APRIL 12, 2023

Student ambassadors can provide a campus tour, share their own experiences, or even help with hosting events that will appear on your social media. Example : The University of Liverpool has shared a short video with different students sharing their student experience on campus. Here, the focus is on YouTube SEO.

Higher Education

Great College Advice

JANUARY 2, 2023

And so it goes with every campus tour in the land. The senior staff of the admissions department puts together an itinerary and outline of the campus tours, and the students hired to deliver them are told to memorize the itinerary and outline, and given a test to make sure they know what is expected by the employer.

Campus Tours

HEM (Higher Education Marketing)

MAY 31, 2023

These student ambassadors can contribute to your marketing strategy across various touch points and channels—including posting social media posts, writing blogs, hosting campus tours, and assisting with fairs and fundraising events.

Programs

HEM (Higher Education Marketing)

NOVEMBER 30, 2022

Example : On its “Guide to Applying” page, Reed College emphasizes its stance on being a test-blind and test-optional school, an approach that is growing in popularity to make higher education more accessible. . This also allows you to create compelling video content that makes it easy for prospects to imagine life on your campus.

Financial Aid

HEM (Higher Education Marketing)

OCTOBER 23, 2024

At Higher Education Marketing (HEM), we know how effective PPC search-engine-based campaigns are at quality lead generation, especially in the education sector. These set of keywords cater to those who are closer to making a decision, such as “apply to,” “enroll in,” or “schedule a campus tour.”

Education

HEM (Higher Education Marketing)

AUGUST 28, 2024

Reach out to Higher Education Marketing to get started. Showcasing Campus Life One of the most powerful back-to-school post ideas is visually showcasing campus life through social media. Virtual campus tours are a powerful tool for this purpose. Are you ready to reinvent your school’s marketing strategy?

Orientation

BestColleges

DECEMBER 20, 2022

This is the fourth installment in "Fostering College Success," a BestColleges News special report exploring the unique challenges students with experience in foster care face while pursuing higher education. Those with experience in foster care told BestColleges that higher education illuminates this privilege starkly.

Orientation

HEM (Higher Education Marketing)

JULY 3, 2024

Virtual Tours and Campus Life: Provide virtual campus tours, showcasing facilities, dormitories, and student life. Consider creating videos that feature campus tours, student testimonials, and explanations of the admissions process. Infographics: Use infographics to present data and information visually.

Campus Tours

HEM (Higher Education Marketing)

OCTOBER 9, 2024

Reading Time: 10 minutes Remarketing has become an essential component of digital marketing strategies across industries, and the higher education sector is no exception. The post Best Practices for Remarketing to MBA Prospects Online appeared first on Higher Education Marketing.

Early Decision

HEM (Higher Education Marketing)

FEBRUARY 7, 2024

Maps Integrating interactive maps for virtual campus tours presents an innovative way to engage prospective students. These maps can offer a rich, immersive experience, allowing users to explore campus facilities, learn about different departments, and even attend virtual events from their homes.

Retention

HEM (Higher Education Marketing)

OCTOBER 12, 2022

Likewise, you might use video to tease an upcoming campus tour or offer a sneak peek into classes. The post How to Amplify Your School’s Message With Social Media Engagement Ideas appeared first on Higher Education Marketing. The possibilities of video are virtually endless.

Campus Tours

HEM (Higher Education Marketing)

FEBRUARY 21, 2024

Source: Medix College Interactive Content: Interactive campus tours, quizzes, and timelines of your school’s history can uniquely engage your audience. The post How to Develop a Visual Content Strategy for Your School appeared first on Higher Education Marketing.

Campus Tours

HEM (Higher Education Marketing)

SEPTEMBER 4, 2024

Schools are investing in video marketing strategies, including virtual campus tours, student testimonials , and live-streaming events, to attract and engage prospective students. The post Marketing Prep for a Successful Academic Year: Strategies that Work appeared first on Higher Education Marketing.

Campus Tours

HEM (Higher Education Marketing)

FEBRUARY 15, 2024

In an educational marketing context, lead generation pages serve to provide prospective students with program details regarding courses, scholarships, tuition, and the admissions process Event Registration: These pages provide event details and include a form for registration.

Education

HEM (Higher Education Marketing)

JUNE 5, 2024

Alongside these, traditional marketing techniques—such as print advertisements, open house events, and campus tours—remain valuable for making connections and showcasing the unique atmosphere of the institution. Additionally, establishing strong and consistent branding is pivotal.

Enrollment