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The Evolution of Search With Generative AI: 5 Top Strategies Your University Needs NOW

Ruffaloni

As part of the release in Google Marketing Live 2025, ads will appear directly within these AI Overviews, creating new high-visibility placements that are essential for maintaining paid visibility. ” or “How do I schedule a campus tour?” Soon, these summaries will be able to have paid ads in them.

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Smart Enrollment Marketing: 10 Proven Tactics to Convert Prospective Students

HEM (Higher Education Marketing)

They’re researching schools on their phones between classes, watching campus tours on YouTube, and chatting with peers online to compare experiences. Financial aid? They often incorporate a live virtual campus tour within the webinar. Think beyond the program overview. What are students anxious about?

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Maximizing Student Recruitment With Video Ads: A Comprehensive Guide

HEM (Higher Education Marketing)

12,000 in financial aid with the new Valued Skills Bursary available when you study online or at our Surrey campus! For instance, a video showcasing campus life might end with an invitation to “Book a Campus Tour,” while a testimonial video could encourage viewers to “Apply Today and Start Your Journey.”

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Spotlight on Canadian Universities

Top Tier Admissions

families are increasingly exploring universities abroad, and neighbor nation Canada is experiencing a burst of interest: the University of British Columbia, for example, saw a 20% jump in campus tour registrations from U.S. Whether seeking more affordable options or less politicized campuses, U.S. or beyond its borders.

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Northeastern Pros and Cons: Is This University for You?

AdmissionSight

In fact, the university boasts an impressive 90% placement rate within 6 months of graduation , which says a lot about the effectiveness of its programs and its alumni connections. The strength of this network is part of the reason why Northeastern has such a high job placement rate after graduation. Frequently Asked Questions 1.

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How College Visits are like House Hunting

Top Tier Admissions

Participate in a campus tour or information session to interact with students and faculty. And remember, this tour is for your child so try to keep your opinions to yourself and instead foster dialogue to learn their opinions. Ask about job placement rates, average starting salaries, and success stories of recent graduates.

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7 Top Factors Students Consider When Choosing a College and How Your School Can Use Them to Stand Out

HEM (Higher Education Marketing)

This also allows you to create compelling video content that makes it easy for prospects to imagine life on your campus. Example: In a YouTube video, King’s College London introduces one of its student ambassadors as they provide a virtual campus tour. Break Down Tuition Costs and Financial Aid Opportunities.