HEM (Higher Education Marketing)

MAY 21, 2025

Why Marketing to College Students (1824) Matters Lets start with a simple truth: the 1824-year-old demographic is one of the most important audiences for higher education marketers today. The messages are written in a friendly, encouraging tone by health educators (e.g., Contact Higher Education Marketing for more information.

Campus Tours

HEM (Higher Education Marketing)

JUNE 11, 2025

Whether it’s a livestream, a digital campus tour, or a short webinar, giving families more than one way to experience your school expands your reach. The event agenda included “Meet with Faculty” sessions where professors from various departments (Education, Liberal Arts & Sciences, Nursing, etc.) Hands-on demos.

Campus Tours

HEM (Higher Education Marketing)

APRIL 30, 2025

Reading Time: 12 minutes The year is 2025, and the influence of a rapidly evolving social media space in shaping education marketing campaigns is as critical as ever. This is why an active social media presence is a key part of today’s educational marketing campaigns.

Education

HEM (Higher Education Marketing)

AUGUST 7, 2024

Reading Time: 12 minutes As we navigate through 2024, the landscape of higher education marketing is evolving at an unprecedented pace. At HEM, we have dedicated the past 15 years to helping educational institutions thrive through innovative and effective marketing solutions.

Higher Education

HEM (Higher Education Marketing)

FEBRUARY 15, 2024

Reading Time: 9 minutes In the competitive realm of educational marketing, adequately optimized landing pages are a significant asset for connecting with potential students and enhancing recruitment strategies. Source: HEM Educational marketers must champion the use of both methods to enhance campaign success.

Education

HEM (Higher Education Marketing)

SEPTEMBER 25, 2024

To stay competitive during these developments, educational institutions must evolve how they create and share content online. As an educational institution looking to improve its search engine rankings, it is important always to be aware of these changes. How does AI integration in Google Search impact educational institutions?

Education

HEM (Higher Education Marketing)

JUNE 19, 2024

Reading Time: 11 minutes As an educational institution looking to thrive and grow, increasing student enrollment is likely a top priority. To stay ahead, educational institutions must continuously innovate and implement strategies that appeal to students evolving needs and preferences. Why is student enrollment important?

Enrollment

HEM (Higher Education Marketing)

FEBRUARY 7, 2024

Reading Time: 8 minutes If you’ve followed the latest marketing trends, you’ve likely noticed the shifting dynamics in how educational institutions implement their inbound strategies. Its adoption underscores a focus on enhancing engagement and increasing lead generation, demonstrating its effectiveness in educational marketing.

Retention

HEM (Higher Education Marketing)

NOVEMBER 23, 2022

There are countless benefits to developing a paid advertising plan for education marketing. This can include location, interests, behavior, education, occupation, and more. A common goal for schools is to generate registrations for events, such as open houses, webinars, info sessions, and campus tours.

Education

HEM (Higher Education Marketing)

SEPTEMBER 4, 2024

Reading Time: 10 minutes As the new academic year approaches, schools and educational institutions must gear up for their back-to-school marketing campaigns. The Rise of Personalized Marketing Personalized marketing is becoming vital in the education sector. Why is personalized marketing important in education?

Campus Tours

HEM (Higher Education Marketing)

SEPTEMBER 20, 2023

Contact our expert education marketers to learn how inbound marketing can help your school achieve its goals! To cater to these prospects, your school can host career-specific webinars and events that make it difficult for them to pass up.

Campus Tours

HEM (Higher Education Marketing)

JUNE 5, 2024

For educational institutions, mastering the art of enrollment is not merely about filling seats; it’s about creating a vibrant community of engaged and committed learners. The next phase, decision , involves providing support and guidance to help students choose their educational path wisely.

Enrollment

HEM (Higher Education Marketing)

OCTOBER 9, 2024

Reading Time: 10 minutes Remarketing has become an essential component of digital marketing strategies across industries, and the higher education sector is no exception. Graduate schools can use lead magnets like eBooks, webinars, or career guides tailored to the MBA journey.

Early Decision

HEM (Higher Education Marketing)

JUNE 19, 2024

Reading Time: 11 minutes As an educational institution looking to thrive and grow, increasing student enrollment is likely a top priority. To stay ahead, educational institutions must continuously innovate and implement strategies that appeal to students evolving needs and preferences. Why is student enrollment important?

Enrollment

HEM (Higher Education Marketing)

MAY 17, 2023

Unlike a company page, a school page can showcase the alumni associated with that school since students can add its name under the Education section of their own profiles. The post LinkedIn Content Marketing Strategy: Showcasing Your School’s Community appeared first on Higher Education Marketing.

Higher Education

StandOut College Prep

MARCH 31, 2023

There are many ways to demonstrate interest in a college, including attending information sessions and campus tours, meeting with admissions officers or current students, participating in online chats or webinars, and reaching out to faculty members in your intended major. How can you demonstrate interest in a college?

Campus Tours

The Enrollment Marketer

APRIL 17, 2024

If your CRM doesn’t make this an easy task, you may want to consider upgrading or augmenting your tech stack, like using HubSpot for higher education in addition to application-based CRMs. Virtual tours While virtual tours have been a thing for years, the pandemic accelerated the need for online campus tours even further.

Higher Education

EAB

NOVEMBER 6, 2023

Read on for five key insights and recommendations to ensure Gen P’s success in higher education. Many students missed crucial classroom experiences or faced challenges with remote learning, creating gaps in their educational foundation. Read EAB’s insight paper on how to tailor your recruitment strategy for Gen P Gen P Students Are… 1.

Placement

EAB

AUGUST 8, 2023

We've repurposed audio from a recent EAB webinar focused on how the University of Michigan Ross School of Business uses an all expenses paid fly-in weekend to get more out-of-state students from underserved-student populations and their parents interested in the program and the school. Speaker 1: Hello. And welcome to Office Hours with EAB.

Programs

The Enrollment Marketer

APRIL 17, 2024

If your CRM doesnt make this an easy task, you may want to consider upgrading or augmenting your tech stack, like using HubSpot for higher education in addition to application-based CRMs. Virtual tours While virtual tours have been a thing for years, the pandemic accelerated the need for online campus tours even further.

Higher Education

Niche

JULY 23, 2023

Navigating the Results Meet David Summary of Results The Inquiry Form Experience The Experience of Receiving Information Opportunities for Improving Engagement Interactive Results Register for the 8/3 webinar discussing the results Meet David, Our Junior Secret Shopper I want to introduce you to David. Educate and support high school juniors.

Study Abroad

EAB

AUGUST 29, 2023

Another piece of information that I've talked about in a webinar is some data that our own research team found that was done at Stanford University. Is it because it just takes a long time to get their attention and to get their attention away from whatever else it is that they're doing. MR: So I think you've got this kind of.

Enrollment