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It has also paved the way for a vibrant market that educational institutions can explore to attract students and boost their enrollment numbers. This strategy will help them boost visibility, increase engagement, and ultimately drive enrollment growth. Struggling with enrollment? Contact HEM today!
As higher education faces what experts call an “ enrollment cliff ,” with projections showing a potential 15% decline in traditional college-aged students, institutions are radically re-imagining their recruitment strategies.
They’re researching schools on their phones between classes, watching campustours on YouTube, and chatting with peers online to compare experiences. To stand out in this noisy, fast-moving environment, your enrollment marketing needs to work smarter. Struggling with enrollment? Enrollment Marketing Is Not About Tactics.
These proven strategies will help your school build a web presence that engages users and drives real results, from exploration to enrollment. Struggling with enrollment? Our expert digital marketing services can help you attract and enroll more students! Contact HEM today! Avoid flashy layouts that confuse accessibility tools.
If you enroll in a college that isn’t the right fit, transferring is always an option, but it’s much easier to get it right the first time. The admissions section also includes information about campustours, tuition and fees, and financial aid. In some ways, this is easier than it’s ever been.
A UChicago campustour gives you something that no brochure or Reddit thread can: the real feel of the place. In this guide, well walk you through every kind of UChicago campustour , including the UChicago virtual tour if youre visiting from your couch. A student-led UChicago campustour is the gold standard.
Understanding Remarketing Remarketing, also known as retargeting, is a strategy where marketers reach out to individuals who have previously interacted with their website, app, or digital ads but haven’t taken the desired action, such as enrolling in a program or filling out an inquiry form.
Reading Time: 11 minutes As an educational institution looking to thrive and grow, increasing student enrollment is likely a top priority. Why is student enrollment important? This blog aims to provide actionable insights into five key strategies to help increase your student enrollment.
A few weeks ago, I had the wonderful opportunity to tour GA Tech with colleagues from HECA. We attended a wonderful information session followed by a thorough campustour. This was my first time visiting the campus, and I was impressed with what I saw and learned about the school.
Reading Time: 11 minutes As an educational institution looking to thrive and grow, increasing student enrollment is likely a top priority. Why is student enrollment important? This blog aims to provide actionable insights into five key strategies to help increase your student enrollment.
Prospects are counting on your website (now more than ever) to 1) deliver a seamless experience where they can quickly find all of the information they need, 2) give them a sense of the campus culture and student experience, and 3) offer a painless way for them to request additional details and get in touch with questions.
In education, they’re used for webinars, open houses, and campustours Application: These pages typically detail the admissions process, deadlines, and a direct link to the application form. An optimized thank you page can continue the narrative, providing content like school videos or brochure downloads that maintain interest.
Interested prospects can use this content to learn more about your school’s teaching approach, gleaning key insights that can influence their decision to enroll. Research shows that conversion rates for sponsored content ads may be between 10% to 15% on low-friction offers – like downloading content or watching videos – and between 1.5%
Schools targeting a niche audience, such as language learners or business students, or schools with an audience that is ready to enroll, can benefit more from focusing on frequency. A common goal for schools is to generate registrations for events, such as open houses, webinars, info sessions, and campustours.
This summer, my friends on EAB's enrollment research team surveyed over 20,000 high school students to gather insight into recruiting Gen P. The results give us visibility into what institutions must do to both enroll and retain these students. Download the process mapping tool here.
Prospects are counting on your website (now more than ever) to 1) deliver a seamless experience where they can quickly find all of the information they need, 2) give them a sense of the campus culture and student experience, and 3) offer a painless way for them to request additional details and get in touch with questions.
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