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Is Your Institution ‘Gen P’ Ready?

EAB

In 2023, students continue to show a similar level of interest in requesting virtual campus tours (24%) as they did in 2021 (25%) — when virtual tours were the only option available. Watch our on-demand webinar ‘Student Success for "Gen P": How the Pandemic Has Changed Students’ College-Going Behaviors and Mindset.’

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Landing Page Best Practices for Educational Marketers

HEM (Higher Education Marketing)

In education, they’re used for webinars, open houses, and campus tours Application: These pages typically detail the admissions process, deadlines, and a direct link to the application form. Because applying is a significant commitment for prospective students, using this type of landing page is not advisable.

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4 Ways to Boost Your School’s Inbound Strategy with Interactive Content

HEM (Higher Education Marketing)

For example, Schools worldwide, like Discovery Community College, offer career readiness quizzes, tuition fee calculators, and interactive virtual tours to boost engagement and generate more leads. Maps Integrating interactive maps for virtual campus tours presents an innovative way to engage prospective students.