HEM (Higher Education Marketing)

JUNE 18, 2025

They’re researching schools on their phones between classes, watching campus tours on YouTube, and chatting with peers online to compare experiences. They’re digital-first and impatient, and expect the same seamless experience from a college as they would from Netflix or Amazon. But be respectful. Admissions essays?

Enrollment

HEM (Higher Education Marketing)

AUGUST 6, 2025

Example: Eastern Iowa Community Colleges: EICC structures its top-level navigation around the student journey with three clear categories: Plan, Start, and Succeed. Source: Eastern Iowa Community Colleges A user-friendly website doesn’t just look polished; it feels helpful.

Higher Education

HEM (Higher Education Marketing)

JUNE 11, 2025

Whether it’s a livestream, a digital campus tour, or a short webinar, giving families more than one way to experience your school expands your reach. For example, a student could choose two different college info sessions (say, Engineering and Business) and several niche interest workshops. Make it good.

Campus Tours

HEM (Higher Education Marketing)

FEBRUARY 7, 2024

For example, Schools worldwide, like Discovery Community College, offer career readiness quizzes, tuition fee calculators, and interactive virtual tours to boost engagement and generate more leads. Maps Integrating interactive maps for virtual campus tours presents an innovative way to engage prospective students.

Retention

HEM (Higher Education Marketing)

FEBRUARY 15, 2024

In education, they’re used for webinars, open houses, and campus tours Application: These pages typically detail the admissions process, deadlines, and a direct link to the application form. Because applying is a significant commitment for prospective students, using this type of landing page is not advisable.

Education

EAB

NOVEMBER 6, 2023

In 2023, students continue to show a similar level of interest in requesting virtual campus tours (24%) as they did in 2021 (25%) — when virtual tours were the only option available. Watch our on-demand webinar ‘Student Success for "Gen P": How the Pandemic Has Changed Students’ College-Going Behaviors and Mindset.’

Placement