Ruffaloni

MARCH 19, 2025

The effectiveness of in-person meetings spans various formatsfrom traditional campus tours to innovative “mini-sessions” with faculty and current students. Re-targeted ads have proven particularly effective in the top three strategies for private institutions and community colleges.

Campus Tours

HEM (Higher Education Marketing)

AUGUST 6, 2025

Speed also boosts SEO rankings and increases the chances of conversions like form submissions or brochure downloads. Replace vague links like “click here” with actionable, informative phrasing: Download the admissions brochure , for example. Prospects find what they need quickly, improving their impression of your institution.

Higher Education

HEM (Higher Education Marketing)

JUNE 18, 2025

They’re researching schools on their phones between classes, watching campus tours on YouTube, and chatting with peers online to compare experiences. They’re digital-first and impatient, and expect the same seamless experience from a college as they would from Netflix or Amazon. Much better.

Enrollment

ACM College Consulting

JULY 22, 2024

A few weeks ago, I had the wonderful opportunity to tour GA Tech with colleagues from HECA. We attended a wonderful information session followed by a thorough campus tour. This was my first time visiting the campus, and I was impressed with what I saw and learned about the school.

Campus Tours

HEM (Higher Education Marketing)

FEBRUARY 15, 2024

In education, they’re used for webinars, open houses, and campus tours Application: These pages typically detail the admissions process, deadlines, and a direct link to the application form. An optimized thank you page can continue the narrative, providing content like school videos or brochure downloads that maintain interest.

Education

EAB

NOVEMBER 6, 2023

In 2023, students continue to show a similar level of interest in requesting virtual campus tours (24%) as they did in 2021 (25%) — when virtual tours were the only option available. Download the process mapping tool here. This will help you avoid simply creating digital versions of imperfect processes.

Placement