HEM (Higher Education Marketing)

MARCH 1, 2024

Of course, being primarily a job networking site, LinkedIn’s top schools for its University Outcome Rankings happen to be the ones whose graduates work most often at “desirable” companies. The Field of Study Explorer was introduced this past summer.

Higher Education 52

Higher Education University University Field of Study 52

HEM (Higher Education Marketing)

OCTOBER 5, 2022

Here’s an introduction to video marketing best practices and we break down the steps you’ll need to take, along with top tips and best practices, to help you successfully create and promote your video content—all while working on a limited budget. Experiment with Plug-and-Play Video Editing Tools and Resources. Campus tours.

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Campus Tours Placement Higher Education Transition 81

BestColleges

MAY 30, 2023

MBAs can open the door to a wide range of career opportunities and higher pay, but these programs often come with a hefty price tag. Check Some schools also require work experience. The average MBA program costs about $55,000 for a full two-year program, according to BestColleges.

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Concentration Online Programs Bachelor's Degree GPA 40

BestColleges

AUGUST 7, 2023

Many HBCU programs come with a relatively affordable price tag. Popular majors include business administration, criminal justice, and social work. Popular majors include social work, divinity, and teacher education. Their earnings help cover educational expenses, providing both practical experience and financial assistance.

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Programs Financial Aid Retention Tuition 52

HEM (Higher Education Marketing)

DECEMBER 6, 2023

Over the past few years, school blogs have emerged as integral components of this endeavor, equipping educational institutions with invaluable resources to elevate their communication, foster engagement, and cultivate a sense of community. What Is a School Blog? A distinctive and authentic brand voice that speaks to your students.

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Placement Education Education High School 85

HEM (Higher Education Marketing)

DECEMBER 28, 2022

Capitalize on opportunities to optimize your website and/or ad, improving user experience. How Conversion Tracking Works in Search Engine and Social Media Ads . For conversion tracking to work, you must begin by deciding what you want to track. Here’s an example of what your Google tag might look like.

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Enrollment Transition Education Education 72

HEM (Higher Education Marketing)

JANUARY 3, 2024

Source: Direct Marketing Done Well Blog The number of leads your online marketing produces is a function of two things: 1) the number of visitors from your target audience that your site attracts and 2) your ability to convert members of that audience into leads. Don’t skimp on this work. Google Analytics (GA)will help you do that.

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Higher Education Testing Education Education 52

HEM (Higher Education Marketing)

JANUARY 3, 2024

Source: Direct Marketing Done Well Blog The number of leads your online marketing produces is a function of two things: 1) the number of visitors from your target audience that your site attracts and 2) your ability to convert members of that audience into leads. Don’t skimp on this work. Google Analytics (GA)will help you do that.

Higher Education 52

Higher Education Testing Education Education 52

HEM (Higher Education Marketing)

DECEMBER 14, 2022

When looking at how to do a digital marketing audit, you should begin by reviewing your school’s business goals while also factoring in all the various activities you’re working on—including all of your inbound marketing efforts. Here, blog posts share student voices, alumni stories, and application advice.

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Enrollment Higher Education University University 90

HEM (Higher Education Marketing)

FEBRUARY 1, 2023

By understanding how this process works and optimizing your school’s website to meet the necessary standards, you can generate great results. How Does SEO for Enrollment Growth Work? At its core, good Search Engine Optimization for schools requires creating a good user experience (UX) along with a good robot experience (RX).

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Enrollment Higher Education Education Education 71

HEM (Higher Education Marketing)

MAY 17, 2023

You can highlight the groundbreaking work of different faculty, cover their approach and background, and inspire prospects through your LinkedIn content marketing strategy. Example : The University of Amsterdam – Amsterdam Business School spotlights its professors and their work on LinkedIn.

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Higher Education Campus Tours Education Education 79

HEM (Higher Education Marketing)

APRIL 5, 2023

Understanding Common Channels in Higher Education Marketing Marketing channels can be viewed as media that allow schools to market their programs and student experience to prospects. The direct channel is more commonly tagged as the Last-Click, usually due to an earlier touchpoint, whereas the organic channel is often the final touchpoint.

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Higher Education Enrollment Education Education 82

HEM (Higher Education Marketing)

AUGUST 31, 2022

That’s because a global site tag gets triggered on every page that generates a pageview. For instance, if your school has a blog, then you’d want to factor in the users who’d read your content even if they don’t make any clicks before leaving the website. These last two event categories will require you to use Google Tag Manager.

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Higher Education Education Education Transition 52

College Essay Guy

JANUARY 3, 2024

Surely there’s more to it than what’s in this one blog post.” This guide is more of a CliffNotes/No-Fear-Shakespeare approach: give you the highlights in clear-cut language so you… know where to start, have the basic idea about how financial aid actually works, and have the vocabulary and tools to get the answers you need. But Amanda.

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Financial Aid Grants Scholarships Out-of-State 52

HEM (Higher Education Marketing)

JULY 26, 2023

You can simply publish an image on your school website or blog and generate a backlink anytime other internet users share that content on their own platforms. Example : Medix College shares an infographic on their blog that condenses a lot of information in an easily digestible and eye-catching way.

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Higher Education Study Abroad Out-of-State Placement 88

HEM (Higher Education Marketing)

MAY 10, 2023

Improve Your School Website’s Page Experience and Core Web Vitals Unsurprisingly, page speed is an important ranking factor of SEO for education websites. That’s because it contributes to a positive page experience, which Google values. High-fidelity content can also help you accomplish this goal.

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