HEM (Higher Education Marketing)

OCTOBER 18, 2023

Example: In this University of Chichester TikTok video, the school uses keywords like student and #tiktokuni to ensure the video serves those looking for educational or related content. Source : University of Chichester’s TikTok account Did you know that 75% of students say social media content influences their enrollment decision?

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HEM (Higher Education Marketing)

OCTOBER 12, 2022

In the example below, Manchester University responded to a comment from an alumnus sharing her experience of the school’s advising services. For example, Cambridge University asked its followers to submit any questions they have about student life at the school. Now, look at an example of a Facebook post from the same university.

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BestColleges

MAY 30, 2023

Amid big tech layoffs earlier this year, Johns Hopkins University offered recently laid-off workers up to $30,000 to pursue a master of business administration (MBA) degree. MBAs can open the door to a wide range of career opportunities and higher pay, but these programs often come with a hefty price tag.

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BestColleges

AUGUST 7, 2023

Education at historically Black colleges and universities (HBCUs) holds immense value. Many HBCU programs come with a relatively affordable price tag. Students at Allen University pay an annual tuition of about $13,000. Allen University holds SACSCOC accreditation. An added bonus?

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BestColleges

FEBRUARY 2, 2024

more group laughter] ( video displays a statistic from 2022 BestColleges Research data : 49% of college students regularly deal with sleep loss or excessive need for sleep ) Intro ( video introduces moderator Dr. Alana Biggers, plus the 6 discussion participants: theater major Zach; Ph.D. Sami, Trinity International University Ph.D

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HEM (Higher Education Marketing)

OCTOBER 5, 2022

Research shows that 64% of consumers are more likely to share content about a brand they like when this brand re-shares content created by customers. . Example : Toronto Metropolitan University (previously Ryerson University) shares a video filmed by a student. Source New Video Content from Your Student Community.

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HEM (Higher Education Marketing)

DECEMBER 6, 2023

Over the past few years, school blogs have emerged as integral components of this endeavor, equipping educational institutions with invaluable resources to elevate their communication, foster engagement, and cultivate a sense of community. What Is a School Blog? A distinctive and authentic brand voice that speaks to your students.

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HEM (Higher Education Marketing)

APRIL 17, 2024

Reading Time: 11 minutes Today, universities seeking to improve awareness and boost enrollment face a unique challenge: how to stand out among many competitors and reach the right people online. The key to success lies in the effectiveness of the university’s marketing strategies.

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HEM (Higher Education Marketing)

JULY 19, 2023

Example: Harvard University is one of the most prestigious universities in the world. Source: Harvard University’s Facebook Page Is your school wondering how to improve inbound marketing? Therefore, the first thing you’ll want to do is to research and identify your target personas and their aspirations, needs, and concerns.

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HEM (Higher Education Marketing)

DECEMBER 14, 2022

Since inbound marketing covers a range of areas – from blog content and social media to email marketing – you can use your audit as a tool for catching any branding inconsistencies across different channels and platforms. Here, blog posts share student voices, alumni stories, and application advice. Source: Minerva University.

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HEM (Higher Education Marketing)

FEBRUARY 1, 2023

To get started with SEO for enrollment growth, you’ll need to conduct effective keyword research and use your findings to shape your content development efforts. Instead of simply drafting blog posts to target specific keywords, you’d be creating high-quality and in-depth articles that provide your prospects with extremely high value.

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HEM (Higher Education Marketing)

SEPTEMBER 13, 2023

Given that schools are increasingly pressured to adopt AI tools for marketing purposes, this blog will discuss some critical issues education marketers should consider when working with Google Ads AI. Research has also shown how women in STEM professions are less likely to get ads related to their industries.

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HEM (Higher Education Marketing)

APRIL 12, 2023

These topics can be based on your school’s programs, services, events, or research. Example : The University of Liverpool has shared a short video with different students sharing their student experience on campus. It can also help to categorize your video and tag it with relevant popular keywords.

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HEM (Higher Education Marketing)

MAY 15, 2024

In this comprehensive blog, we will delve into 7 common reasons that posts might need to receive the engagement you desire. Based on market research and your human instincts, you can then use these insights to predict behavior, craft key messages, dispel misconceptions, and ease concerns. Why are my posts not getting likes on Facebook?

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HEM (Higher Education Marketing)

MAY 17, 2023

A school page gives a school, college, or university the chance to present itself and showcase its community and academics. Example : John Cabot University has a well-structured LinkedIn page introducing its campus and teaching approach to new prospects. It can also be a way for your school to stand out.

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HEM (Higher Education Marketing)

JULY 26, 2023

Research shows that 88% of marketers include visual content in 50% of their published articles. You can simply publish an image on your school website or blog and generate a backlink anytime other internet users share that content on their own platforms. The same research shows that long-form content gets an average of 77.2%

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HEM (Higher Education Marketing)

AUGUST 31, 2022

These changes naturally impact your metrics, making it trickier to compare data from Universal Analytics (UA) to GA4. That’s because a global site tag gets triggered on every page that generates a pageview. However, you’ll still need to rely on Google Tag Manager to properly set up some of your events. In GA4, you can now do so.

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HEM (Higher Education Marketing)

APRIL 5, 2023

The direct channel is more commonly tagged as the Last-Click, usually due to an earlier touchpoint, whereas the organic channel is often the final touchpoint. Research shows that brands using three or more marketing channels generate a 287% higher conversion rate. It’s all about knowing what prospects are searching for.

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HEM (Higher Education Marketing)

MAY 10, 2023

Although this process may be time-consuming, it’s well worth the effort to create an SEO-driven blog and position your school as a credible leader in the field. For instance, if you’re adding images, then be sure to resize them appropriately and use alt tags for descriptions. Ready to level up your school’s SEO performance this year?

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