The Koppelman Group

MAY 12, 2024

In 2016, the Iowa City Press-Citizen reported that UI had dropped to a dismal spot at #6, and, after 2019, the Princeton Review had tragically stopped publishing its list of party school rankings altogether (et tu, Brute?? Here’s an example: in 2013, the University of Iowa was the No.

Programs 52

Programs Out-of-State Scholarships In-State 52

HEM (Higher Education Marketing)

SEPTEMBER 13, 2023

Given that schools are increasingly pressured to adopt AI tools for marketing purposes, this blog will discuss some critical issues education marketers should consider when working with Google Ads AI. This summer, the company launched two new AI-powered advertising tools to help marketers “accelerate” business growth.

Education 91

Education Education Minor Out-of-State 91

HEM (Higher Education Marketing)

JANUARY 3, 2024

Source: Direct Marketing Done Well Blog The number of leads your online marketing produces is a function of two things: 1) the number of visitors from your target audience that your site attracts and 2) your ability to convert members of that audience into leads. Don’t skimp on this work. It is critical 3.

Higher Education 52

Higher Education Testing Education Education 52

HEM (Higher Education Marketing)

JANUARY 3, 2024

Source: Direct Marketing Done Well Blog The number of leads your online marketing produces is a function of two things: 1) the number of visitors from your target audience that your site attracts and 2) your ability to convert members of that audience into leads. Don’t skimp on this work. It is critical 3.

Higher Education 52

Higher Education Testing Education Education 52

HEM (Higher Education Marketing)

JULY 26, 2023

You can simply publish an image on your school website or blog and generate a backlink anytime other internet users share that content on their own platforms. Example : Medix College shares an infographic on their blog that condenses a lot of information in an easily digestible and eye-catching way.

Higher Education 88

Higher Education Study Abroad Out-of-State Placement 88