HEM (Higher Education Marketing)

OCTOBER 18, 2023

Reading Time: 7 minutes It is now well known that Gen Zers and Millennials navigate the digital landscape, using social media not just for connection and entertainment but also as a dynamic search engine. In addition, great social media SEO can also influence your online presence and search engine rankings in various ways.

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HEM (Higher Education Marketing)

MARCH 1, 2024

Decision Boards is a social decision-making platform like a cross between Twitter and a Q&A panel, helping students find advice from their network and beyond and even meet peers attending the same school by tagging their college name.

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Higher Education University University Field of Study 52

BestColleges

MAY 30, 2023

MBAs can open the door to a wide range of career opportunities and higher pay, but these programs often come with a hefty price tag. Northwestern University's Kellogg School of Management and McCormick School of Engineering offer an " MBAi " program that aims to teach students how to incorporate machine learning into business strategies.

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Concentration Online Programs Bachelor's Degree GPA 40

BestColleges

AUGUST 7, 2023

Many HBCU programs come with a relatively affordable price tag. The top five undergraduate majors include business management , psychology, computer science , mechanical engineering, and biology. HBCUs provide a culturally enriched environment and foster a sense of belonging and support for students in higher education. An added bonus?

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HEM (Higher Education Marketing)

OCTOBER 12, 2022

For instance, think about using hashtags or location tags to boost the chances of your content being seen. In the image below, you can see how other social media accounts, like the UCL Women’s Engineering Society, included the hashtag in their posts. If you use hashtags that are too generic, your messages will get lost in the void.

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Campus Tours Higher Education Education Education 105

HEM (Higher Education Marketing)

DECEMBER 6, 2023

Over the past few years, school blogs have emerged as integral components of this endeavor, equipping educational institutions with invaluable resources to elevate their communication, foster engagement, and cultivate a sense of community. What Is a School Blog? A distinctive and authentic brand voice that speaks to your students.

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HEM (Higher Education Marketing)

APRIL 17, 2024

Search Engine Optimization remains critical for reaching potential students, faculty, and researchers. Search Engine Optimization remains a critical component of effective educational marketing, aiming to optimize a website for higher rankings in search engine results. Get in touch with us to learn more about our services.

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Education Education University University 81

HEM (Higher Education Marketing)

DECEMBER 14, 2022

Since inbound marketing covers a range of areas – from blog content and social media to email marketing – you can use your audit as a tool for catching any branding inconsistencies across different channels and platforms. Here, blog posts share student voices, alumni stories, and application advice.

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HEM (Higher Education Marketing)

DECEMBER 28, 2022

How Conversion Tracking Works in Search Engine and Social Media Ads . When it comes to Google ads conversion tracking, you’ll need to configure a Google tag on your school’s website and set up your attribution model once you define your conversion. Here’s an example of what your Google tag might look like.

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HEM (Higher Education Marketing)

FEBRUARY 1, 2023

Reading Time: 11 minutes Over the past few years, Search Engine Optimization (SEO) has been more than just a buzzword. Search engines are designed to help users discover high-quality content that’s relevant to their queries. It’s become a strategy that many schools depend on to reach prospects and boost their brand visibility.

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Enrollment Higher Education Education Education 71

HEM (Higher Education Marketing)

JANUARY 3, 2024

Source: Direct Marketing Done Well Blog The number of leads your online marketing produces is a function of two things: 1) the number of visitors from your target audience that your site attracts and 2) your ability to convert members of that audience into leads. Don’t skimp on this work. It is critical 3.

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Higher Education Testing Education Education 52

HEM (Higher Education Marketing)

JANUARY 3, 2024

Source: Direct Marketing Done Well Blog The number of leads your online marketing produces is a function of two things: 1) the number of visitors from your target audience that your site attracts and 2) your ability to convert members of that audience into leads. Don’t skimp on this work. It is critical 3.

Higher Education 52

Higher Education Testing Education Education 52

HEM (Higher Education Marketing)

JULY 19, 2023

Whether through blogs, infographics, or podcasts, your school should find ways to share its story and knowledge with current and prospective students. For instance, while Millennials and Gen Z favour short-form video and user-generated content, Gen X prefers blog posts, guides, and email newsletters.

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Placement Higher Education Enrollment Education 87

HEM (Higher Education Marketing)

APRIL 12, 2023

Besides, many prospects turn to YouTube as a search engine, using the platform to learn more about different schools. Cultivating a strong YouTube channel can boost your school’s SEO efforts, both on the platform and on Google’s own search engine results page (SERP).

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HEM (Higher Education Marketing)

SEPTEMBER 13, 2023

From a writing assistant to a generative AI search engine , the tech giant has been working hard to develop tools that help the company stay competitive and keep up with new developments in the artificial intelligence industry. That all sounds good, but can education marketers fully trust these tools?

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Education Education Minor Out-of-State 91

HEM (Higher Education Marketing)

JULY 26, 2023

Reading Time: 9 minutes By now, you must have heard of search engine optimization as the top approach for improving your school website’s search visibility and ranking. Despite the changes in search engine optimization, backlinks still provide value to schools looking to boost their search visibility and ranking.

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Higher Education Study Abroad Out-of-State Placement 88

The College Solutions Blog

OCTOBER 19, 2021

In my last college blog post, I wrote about the pros and cons of applying to college early decision. A net price calculator will provide a personal estimate of what a school will cost after any grants and scholarships from the institution itself are deducted from the price tag along with any applicable state and federal grants.

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HEM (Higher Education Marketing)

APRIL 5, 2023

This can include anything from paid ads on social media or search engines to email marketing. The direct channel is more commonly tagged as the Last-Click, usually due to an earlier touchpoint, whereas the organic channel is often the final touchpoint.

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College Essay Guy

JANUARY 3, 2024

Surely there’s more to it than what’s in this one blog post.” Or if you prefer a summary blog post, my friend Jim Houser might have the highlights you need here.) “Is They usually have a scholarship search engine with scholarships only for kids in your state. (Feel free to let me know if you find a better one. But Amanda.

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HEM (Higher Education Marketing)

MAY 10, 2023

Reading Time: 10 minutes Like search engine algorithms, SEO trends are constantly changing. This pushes schools to apply SEO best practices to cultivate a competitive edge and improve their organic performance on search engines. High-fidelity content can also help you accomplish this goal.

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