Blog - New Student Pulse

Higher Ed On-Page SEO: A Comprehensive Guide to Elevating Your Web Content

HEM (Higher Education Marketing)

DECEMBER 13, 2023

Optimize Your School Web Page’s HTML Elements and Meta Tags Your school website’s code plays a significant role in how search engines crawl your content and whether or not they display your webpage in the SERP. These tags allow web crawlers to index your page accurately and determine its relevance to different keywords.

Higher Education

Higher Education Education Education Enrollment

How to help your student choose a college: A parent checklist

Colorado State University

DECEMBER 14, 2022

Once your student has been admitted to colleges, they might be floundering on how to choose one. The setting of the college will be a part of their life as much as the university itself. #2. Make sure they are ready to consider the logistics — and price tag— around each choice. #3. Size of college. READ PARENT BLOGS.

Acceptance

Acceptance Admissions University University

Social Media Video Marketing for Schools: 5 Production Tips and Strategies

HEM (Higher Education Marketing)

JULY 12, 2023

Example: This LaSalle College TikTok video targets students in the decision-making stage of the funnel. By advertising an enrollment promotion, LaSalle College motivates hesitant students to send their applications. To ensure the videos get as much exposure as possible, the university tags relevant accounts when possible.

Orientation

Orientation Enrollment Concentration Education

What You Should Know About LinkedIn For University Students

HEM (Higher Education Marketing)

MARCH 1, 2024

Reading Time: 7 minutes Choosing which college or university to attend is one of the most important decisions a young person has to make, prompting them to consult with all influencers before making the plunge, including an increasing array of online resources.

Higher Education

Higher Education University University Field of Study

Most Affordable and Cheapest HBCU Programs

BestColleges

AUGUST 7, 2023

Education at historically Black colleges and universities (HBCUs) holds immense value. Many HBCU programs come with a relatively affordable price tag. We've weighed the quality and affordability of both public and private HBCUs on this list, so we're confident you can find a great school within your budget. An added bonus?

Programs

Programs Financial Aid Retention Tuition

How to Maintain a Successful School Blog Top Tips and Insights

HEM (Higher Education Marketing)

DECEMBER 6, 2023

Over the past few years, school blogs have emerged as integral components of this endeavor, equipping educational institutions with invaluable resources to elevate their communication, foster engagement, and cultivate a sense of community. What Is a School Blog? A distinctive and authentic brand voice that speaks to your students.

Placement

Placement Education Education High School

University SEO Strategies For Effective Educational Marketing

HEM (Higher Education Marketing)

APRIL 17, 2024

Effective University SEO Strategies For Your School Gone are the days of cramming keywords into blog content. By integrating these keywords into their website content, blog posts, and online advertisements, you can significantly improve their visibility on search engine results pages (SERPs).

Education

Education Education University University

13 Tips to Generate More Student Leads

HEM (Higher Education Marketing)

JANUARY 3, 2024

Source: Direct Marketing Done Well Blog The number of leads your online marketing produces is a function of two things: 1) the number of visitors from your target audience that your site attracts and 2) your ability to convert members of that audience into leads. Items 1 -7 of this checklist suggest ways to increase your visitor traffic.

Higher Education

Higher Education Testing Education Education

13 Tips to Generate More Student Leads

HEM (Higher Education Marketing)

JANUARY 3, 2024

Source: Direct Marketing Done Well Blog The number of leads your online marketing produces is a function of two things: 1) the number of visitors from your target audience that your site attracts and 2) your ability to convert members of that audience into leads. Items 1 -7 of this checklist suggest ways to increase your visitor traffic.

Higher Education

Higher Education Testing Education Education

Crash Course on How to Pay for College (Using as Little of Your Own Money as Possible)

College Essay Guy

JANUARY 3, 2024

By Amanda Miller Author of Paying for College in Four Steps “Finding money to help pay for college is hard.” It’s the most straightforward and condensed paying-for-college resource anyone’s ever made. Whole books have been written about paying for college. Surely there’s more to it than what’s in this one blog post.”

Financial Aid

Financial Aid Grants Scholarships Out-of-State

5 Tips for Schools to Generate Brand Awareness With Inbound Marketing

HEM (Higher Education Marketing)

JULY 19, 2023

As you research your personas, list USPs that are genuine and meaningful to your target audience. Whether through blogs, infographics, or podcasts, your school should find ways to share its story and knowledge with current and prospective students. Source: Medix College Pro tip: Content should be shared regularly.

Placement

Placement Higher Education Enrollment Education

SEO for Enrollment Growth: 3 Ways to Elevate Your School’s Strategy in 2023

HEM (Higher Education Marketing)

FEBRUARY 1, 2023

Create a Winning SEO Strategy for Schools to Gain Better Ranking Opportunities If you’re looking to grow college enrollment with SEO for higher education, you’ll need to start with an SEO strategy. Remember to use headers (H1, H2, and H3 tags) when appropriate, as well as short paragraphs.

Enrollment

Enrollment Higher Education Education Education

Applying early decision and early action, part II

The College Solutions Blog

OCTOBER 19, 2021

In my last college blog post, I wrote about the pros and cons of applying to college early decision. Here is more to consider before you apply early decision or early action to college: 1. Here are some of the colleges that offer ED II: American University. Bates Colleges. Bennington College.

Early Decision

Early Decision Financial Aid Grants Transition

Exploring GA4 Metrics: Changes that Schools Can Expect in Web Analytics for Higher Education

HEM (Higher Education Marketing)

AUGUST 31, 2022

That’s because a global site tag gets triggered on every page that generates a pageview. For instance, if your school has a blog, then you’d want to factor in the users who’d read your content even if they don’t make any clicks before leaving the website. These last two event categories will require you to use Google Tag Manager.

Higher Education

Higher Education Education Education Transition

High Authority Backlinks: How Your School Can Improve its SEO

HEM (Higher Education Marketing)

JULY 26, 2023

You can simply publish an image on your school website or blog and generate a backlink anytime other internet users share that content on their own platforms. Example : Medix College shares an infographic on their blog that condenses a lot of information in an easily digestible and eye-catching way.

Higher Education

Higher Education Study Abroad Out-of-State Placement

How DD Agency Earned a 100% Renewal Rate in 2021

The Enrollment Marketer

JANUARY 26, 2022

Trust carries no price tag, and yet its value is astronomical. From starting as a part-time worker while in college to being an all-star CSM, you have truly embodied all of DD’s Core Values along your journey and left a lasting impression. This is epic. We have built trust with our clients. We have built trust with each other.

Retention

Retention Enrollment

SEO Best Practices for 2023: 7 Tips to Enhance Your School’s Visibility and Ranking

HEM (Higher Education Marketing)

MAY 10, 2023

Although this process may be time-consuming, it’s well worth the effort to create an SEO-driven blog and position your school as a credible leader in the field. For instance, if you’re adding images, then be sure to resize them appropriately and use alt tags for descriptions.

Higher Education

Higher Education Private School Out-of-State Education

New Student Pulse

Higher Ed On-Page SEO: A Comprehensive Guide to Elevating Your Web Content

How to help your student choose a college: A parent checklist

Trending Sources

Social Media Video Marketing for Schools: 5 Production Tips and Strategies

What You Should Know About LinkedIn For University Students

Most Affordable and Cheapest HBCU Programs

How to Maintain a Successful School Blog Top Tips and Insights

University SEO Strategies For Effective Educational Marketing

13 Tips to Generate More Student Leads

13 Tips to Generate More Student Leads

Crash Course on How to Pay for College (Using as Little of Your Own Money as Possible)

5 Tips for Schools to Generate Brand Awareness With Inbound Marketing

SEO for Enrollment Growth: 3 Ways to Elevate Your School’s Strategy in 2023

Applying early decision and early action, part II

Exploring GA4 Metrics: Changes that Schools Can Expect in Web Analytics for Higher Education

High Authority Backlinks: How Your School Can Improve its SEO

How DD Agency Earned a 100% Renewal Rate in 2021

SEO Best Practices for 2023: 7 Tips to Enhance Your School’s Visibility and Ranking

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