EAB

SEPTEMBER 18, 2023

Blogs Navigating Privacy Controls with Google Analytics 4 (GA4) By Adnan Sosic Adnan Sosic serves as the Director of Marketing Analytics in EAB’s Agency team, focused on helping colleges and universities design audience centric and action oriented.edu content strategy. In Tag Manager, navigate to Admin and then Container Settings.

Retention 59

Retention Transition Transfer Policies 59

HEM (Higher Education Marketing)

FEBRUARY 15, 2024

In education, they’re used for webinars, open houses, and campus tours Application: These pages typically detail the admissions process, deadlines, and a direct link to the application form. Tools for tracking tags, cookies, and pixels are indispensable for interpreting data about campaign performance and user behavior.

Education 90

Education Education International Students Placement 90

HEM (Higher Education Marketing)

MAY 17, 2023

You can also tag your alumni in these stories to make them more shareable, boosting the visibility of your content while also involving your alumni in what you create. It’s helpful to remember that stories of noteworthy growth are more likely to gain traction and generate engagement.

Higher Education 79

Higher Education Campus Tours Education Education 79

HEM (Higher Education Marketing)

APRIL 5, 2023

The direct channel is more commonly tagged as the Last-Click, usually due to an earlier touchpoint, whereas the organic channel is often the final touchpoint. They can also be created in different formats, such as career guides (PDF documents), career-based webinars, and online career quizzes.

Higher Education 82

Higher Education Enrollment Education Education 82