EAB

JULY 31, 2023

Blogs Prospects are tired of your advertisements. Most professional, continuing, and online (PCO) marketing strategies rely heavily on email, paid digital advertising, and web presence , but they tend to neglect the social media platforms where prospects spend their time and expect to see a presence from institutions.

Education 52

Education Education In-State University 52

HEM (Higher Education Marketing)

OCTOBER 18, 2023

Search engine optimization and social media can work together to improve your school’s online visibility and overall digital marketing strategy. How to Implement Social SEO Into Your Strategy To know how to implement social media SEO into your strategy, the first step is determining what platforms your school would like to be on.

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Enrollment Higher Education Education Education 76

HEM (Higher Education Marketing)

OCTOBER 12, 2022

If this is the case, it’s time for your school to apply some key social media engagement ideas to your strategy. . With the rise of apps and tools like TikTok and Instagram Reels, it’s now easier than ever to include short-form video content in your school’s social media engagement strategy.

Campus Tours 105

Campus Tours Higher Education Education Education 105

HEM (Higher Education Marketing)

OCTOBER 5, 2022

With an effective video content marketing strategy and basic equipment, you can begin to produce videos that give your prospects an insider perspective. . Identify Your Goals and Audience in a Video Marketing Strategy. Part of mastering your video marketing strategy includes identifying your goals and target audience.

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Campus Tours Placement Higher Education Transition 81

Niche

APRIL 25, 2023

Want to keep updated about the blog? You’ll also want to be sure to follow the Enrollment Insights blog and podcast for more school marketing goodness to get you to the finish line this year and help you prepare for the next! Sign up for the newsletter! Investing in digital marketing is a must, but be ready for constant change.

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Enrollment Private School Acceptance Public School 52

BestColleges

MAY 30, 2023

MBAs can open the door to a wide range of career opportunities and higher pay, but these programs often come with a hefty price tag. BestColleges previously reported that some of the highest-paying MBA concentrations include: Strategy. The average director of strategy is paid $137,104 per year in base salary , according to Payscale.

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Concentration Online Programs Bachelor's Degree GPA 40

The Enrollment Marketer

JANUARY 26, 2022

Trust carries no price tag, and yet its value is astronomical. I wish you knew how long this post took me so you could laugh at me and let me know you could have written 5 blog posts and 3 eBooks in the same amount of time – and that says more about your speed than my leisurely pace. This is epic. We have built trust with our clients.

Retention 52

Retention Enrollment 52

HEM (Higher Education Marketing)

DECEMBER 6, 2023

Over the past few years, school blogs have emerged as integral components of this endeavor, equipping educational institutions with invaluable resources to elevate their communication, foster engagement, and cultivate a sense of community. What Is a School Blog? Need help developing a content strategy for your school?

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Placement Education Education High School 85

HEM (Higher Education Marketing)

DECEMBER 28, 2022

Reading Time: 10 minutes Effective conversion tracking is critical to every school’s recruitment strategy. Each school and each marketing strategy can have different KPIs, so not everyone will look at the same metric as a conversion.” Here’s an example of what your Google tag might look like.

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Enrollment Transition Education Education 72

HEM (Higher Education Marketing)

APRIL 17, 2024

The key to success lies in the effectiveness of the university’s marketing strategies. When executed strategically, university SEO strategies can elevate its online presence, making it more visible to its target audience. SEO In An Educational Marketing Context: An Introduction What is SEO strategy for universities?

Education 81

Education Education University University 81

HEM (Higher Education Marketing)

DECEMBER 14, 2022

Putting your audit into action can be a way for your school to break out of a potential rut and elevate its marketing strategy. Identify Areas for Improvement in Your School’s Content Strategy. Example : The Minerva University Blog features content that appeals to prospects at different stages of the enrollment funnel.

Enrollment 90

Enrollment Higher Education University University 90

HEM (Higher Education Marketing)

FEBRUARY 15, 2024

Reading Time: 9 minutes In the competitive realm of educational marketing, adequately optimized landing pages are a significant asset for connecting with potential students and enhancing recruitment strategies. Tools for tracking tags, cookies, and pixels are indispensable for interpreting data about campaign performance and user behavior.

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Education Education International Students Placement 90

HEM (Higher Education Marketing)

JULY 19, 2023

Reading Time: 10 minutes Although brand awareness is an essential component of any marketing strategy, it is common for schools to forget about it. This might be because schools don’t see themselves as brands, but a strategy to stand out is a must in a crowded school market.

Placement 87

Placement Higher Education Enrollment Education 87

HEM (Higher Education Marketing)

MAY 15, 2024

In this comprehensive blog, we will delve into 7 common reasons that posts might need to receive the engagement you desire. This data is invaluable for refining your strategy and making informed decisions to improve your Facebook marketing results. This relevance is key to capturing their attention and fostering a sense of connection.

Retention 72

Retention Concentration Education Education 72

HEM (Higher Education Marketing)

JANUARY 3, 2024

Source: Direct Marketing Done Well Blog The number of leads your online marketing produces is a function of two things: 1) the number of visitors from your target audience that your site attracts and 2) your ability to convert members of that audience into leads. Don’t skimp on this work. It is critical 3. You probably do too.

Higher Education 52

Higher Education Testing Education Education 52

HEM (Higher Education Marketing)

JANUARY 3, 2024

Source: Direct Marketing Done Well Blog The number of leads your online marketing produces is a function of two things: 1) the number of visitors from your target audience that your site attracts and 2) your ability to convert members of that audience into leads. Don’t skimp on this work. It is critical 3. You probably do too.

Higher Education 52

Higher Education Testing Education Education 52

HEM (Higher Education Marketing)

FEBRUARY 1, 2023

It’s become a strategy that many schools depend on to reach prospects and boost their brand visibility. Create a Winning SEO Strategy for Schools to Gain Better Ranking Opportunities If you’re looking to grow college enrollment with SEO for higher education, you’ll need to start with an SEO strategy.

Enrollment 71

Enrollment Higher Education Education Education 71

HEM (Higher Education Marketing)

MAY 17, 2023

With a strong LinkedIn content marketing strategy , schools can effectively reach their prospects and build more meaningful connections with them. Share School News and Updates as Part of Your LinkedIn Content Marketing Strategy A single academic year can be full of action for many schools.

Higher Education 79

Higher Education Campus Tours Education Education 79

HEM (Higher Education Marketing)

APRIL 12, 2023

Reading Time: 9 minutes Content and social media trends over the past few years have consistently placed short-form videos in high regard, pushing schools to expand their video content strategy. Get in touch with our team for details on building an effective digital content marketing strategy !

Higher Education 83

Higher Education Campus Tours Accommodations Education 83

HEM (Higher Education Marketing)

APRIL 5, 2023

Reading Time: 10 minutes Strong marketing strategies for schools are instrumental, especially for those looking to boost enrollment numbers, and effective lead generation is a key aspect. As both technology and student behaviors continue to evolve, digital advertising strategies for schools must be re-evaluated.

Higher Education 82

Higher Education Enrollment Education Education 82

HEM (Higher Education Marketing)

JULY 26, 2023

By focusing on your link building strategy, your school can begin generating these valuable links—becoming much more accessible to your target prospects. Link building strategies can include various techniques, anything from content marketing to broken link building. Here’s what you need to know as you get started!

Higher Education 88

Higher Education Study Abroad Out-of-State Placement 88

HEM (Higher Education Marketing)

AUGUST 31, 2022

That’s because a global site tag gets triggered on every page that generates a pageview. For instance, if your school has a blog, then you’d want to factor in the users who’d read your content even if they don’t make any clicks before leaving the website. These last two event categories will require you to use Google Tag Manager.

Higher Education 52

Higher Education Education Education Transition 52

HEM (Higher Education Marketing)

MAY 10, 2023

Although this process may be time-consuming, it’s well worth the effort to create an SEO-driven blog and position your school as a credible leader in the field. For instance, if you’re adding images, then be sure to resize them appropriately and use alt tags for descriptions. In doing so, you can drive web traffic.

Higher Education 71

Higher Education Private School Out-of-State Education 71