HEM (Higher Education Marketing)

OCTOBER 5, 2022

You can choose to focus on social media marketing to build organic engagement or use your video content in paid advertising. Other things you’ll want to keep in mind include using the right keywords in your title, description, and tags for better visibility. . It’s a good idea to review your performance and track your engagement.

Campus Tours 81

Campus Tours Placement Higher Education Transition 81

College Essay Guy

JANUARY 3, 2024

Surely there’s more to it than what’s in this one blog post.” Or if you prefer a summary blog post, my friend Jim Houser might have the highlights you need here.) “Is Local Scholarships Local businesses and organizations usually provide scholarships for students in their area. Stay organized. But Amanda. You’re right.

Financial Aid 52

Financial Aid Grants Scholarships Out-of-State 52

HEM (Higher Education Marketing)

APRIL 17, 2024

Effective University SEO Strategies For Your School Gone are the days of cramming keywords into blog content. By integrating these keywords into their website content, blog posts, and online advertisements, you can significantly improve their visibility on search engine results pages (SERPs).

Education 81

Education Education University University 81

HEM (Higher Education Marketing)

JULY 19, 2023

Whether through blogs, infographics, or podcasts, your school should find ways to share its story and knowledge with current and prospective students. For instance, while Millennials and Gen Z favour short-form video and user-generated content, Gen X prefers blog posts, guides, and email newsletters.

Placement 87

Placement Higher Education Enrollment Education 87

HEM (Higher Education Marketing)

JANUARY 3, 2024

Source: Direct Marketing Done Well Blog The number of leads your online marketing produces is a function of two things: 1) the number of visitors from your target audience that your site attracts and 2) your ability to convert members of that audience into leads. Don’t skimp on this work. It is critical 3.

Higher Education 52

Higher Education Testing Education Education 52

HEM (Higher Education Marketing)

JANUARY 3, 2024

Source: Direct Marketing Done Well Blog The number of leads your online marketing produces is a function of two things: 1) the number of visitors from your target audience that your site attracts and 2) your ability to convert members of that audience into leads. Don’t skimp on this work. It is critical 3.

Higher Education 52

Higher Education Testing Education Education 52

HEM (Higher Education Marketing)

FEBRUARY 1, 2023

Instead of simply drafting blog posts to target specific keywords, you’d be creating high-quality and in-depth articles that provide your prospects with extremely high value. Remember to use headers (H1, H2, and H3 tags) when appropriate, as well as short paragraphs. Here, keywords are referred to as “queries.”

Enrollment 71

Enrollment Higher Education Education Education 71

HEM (Higher Education Marketing)

MAY 15, 2024

In this comprehensive blog, we will delve into 7 common reasons that posts might need to receive the engagement you desire. People are more likely to share a compelling image or an engaging video with their followers, expanding the reach of your content organically. Visual content is also more shareable than text-only posts.

Retention 72

Retention Concentration Education Education 72

HEM (Higher Education Marketing)

APRIL 12, 2023

This includes: Profile and cover images Link to the school website in the cover image Featured video with a description Organized playlists Customized thumbnails When adding your images, be sure to create a consistent brand, using elements that appear on other social media sites to make your school more recognizable to its prospects.

Higher Education 83

Higher Education Campus Tours Accommodations Education 83

HEM (Higher Education Marketing)

MAY 17, 2023

You can also tag your alumni in these stories to make them more shareable, boosting the visibility of your content while also involving your alumni in what you create. It’s helpful to remember that stories of noteworthy growth are more likely to gain traction and generate engagement.

Higher Education 79

Higher Education Campus Tours Education Education 79

HEM (Higher Education Marketing)

APRIL 5, 2023

These models include: Last-Click First-Click Linear Position-based Time decay Data-driven attribution It should be noted that the paid search and organic search channels are increasingly becoming assigned as First-Click and Last-Click attributions. Interested in trying this out for your school?

Higher Education 82

Higher Education Enrollment Education Education 82

HEM (Higher Education Marketing)

AUGUST 31, 2022

That’s because a global site tag gets triggered on every page that generates a pageview. For instance, if your school has a blog, then you’d want to factor in the users who’d read your content even if they don’t make any clicks before leaving the website. These last two event categories will require you to use Google Tag Manager.

Higher Education 52

Higher Education Education Education Transition 52

HEM (Higher Education Marketing)

JULY 26, 2023

You can simply publish an image on your school website or blog and generate a backlink anytime other internet users share that content on their own platforms. Example : Medix College shares an infographic on their blog that condenses a lot of information in an easily digestible and eye-catching way.

Higher Education 88

Higher Education Study Abroad Out-of-State Placement 88

HEM (Higher Education Marketing)

MAY 10, 2023

This pushes schools to apply SEO best practices to cultivate a competitive edge and improve their organic performance on search engines. Although this process may be time-consuming, it’s well worth the effort to create an SEO-driven blog and position your school as a credible leader in the field.

Higher Education 71

Higher Education Private School Out-of-State Education 71