HEM (Higher Education Marketing)

JANUARY 3, 2024

Source: Direct Marketing Done Well Blog The number of leads your online marketing produces is a function of two things: 1) the number of visitors from your target audience that your site attracts and 2) your ability to convert members of that audience into leads. And keep experimenting, social media is not going to go away.

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HEM (Higher Education Marketing)

DECEMBER 28, 2022

How Conversion Tracking Works in Search Engine and Social Media Ads . When it comes to Google ads conversion tracking, you’ll need to configure a Google tag on your school’s website and set up your attribution model once you define your conversion. Here’s an example of what your Google tag might look like.

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HEM (Higher Education Marketing)

APRIL 17, 2024

Effective University SEO Strategies For Your School Gone are the days of cramming keywords into blog content. By integrating these keywords into their website content, blog posts, and online advertisements, you can significantly improve their visibility on search engine results pages (SERPs).

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HEM (Higher Education Marketing)

OCTOBER 18, 2023

Reading Time: 7 minutes It is now well known that Gen Zers and Millennials navigate the digital landscape, using social media not just for connection and entertainment but also as a dynamic search engine. This phenomenon has already changed and will continue to shape how school social media content is created and shared.

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HEM (Higher Education Marketing)

DECEMBER 14, 2022

Since inbound marketing covers a range of areas – from blog content and social media to email marketing – you can use your audit as a tool for catching any branding inconsistencies across different channels and platforms. Here, blog posts share student voices, alumni stories, and application advice.

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EAB

JULY 31, 2023

Blogs Prospects are tired of your advertisements. Organic social media can change that. What is organic social media? Social media content that account owners do not pay to actively promote. It refers primarily to content associated with an institution's account(s). Read on for two key recommendations from our work.

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HEM (Higher Education Marketing)

OCTOBER 12, 2022

Reading Time: 10 minutes Creating the right content for social media can be a challenge for most schools. Some schools put a lot of time, effort, and creativity into their social media messages, but they just don’t seem to get the levels of engagement they want. 76% of users expect a response from brands on social media within a day.

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HEM (Higher Education Marketing)

JULY 26, 2023

You can simply publish an image on your school website or blog and generate a backlink anytime other internet users share that content on their own platforms. Example : Medix College shares an infographic on their blog that condenses a lot of information in an easily digestible and eye-catching way.

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Niche

APRIL 14, 2023

Want to keep updated about the blog? Remarketing strategically positions your ads in front of these high-intent audiences as they are browsing other pages across the internet and social media. In order for remarketing ads to work, you’ll need pixels (small bits of code) installed on your website or in Google Tag Manager.

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HEM (Higher Education Marketing)

MAY 10, 2023

Although this process may be time-consuming, it’s well worth the effort to create an SEO-driven blog and position your school as a credible leader in the field. For instance, if you’re adding images, then be sure to resize them appropriately and use alt tags for descriptions.

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HEM (Higher Education Marketing)

OCTOBER 26, 2022

Combined with a strong social media strategy for private schools , your SEO efforts will serve to bolster your student recruitment strategy. This off-page SEO strategy can be developed in different ways, some of which include social media awareness and guest blogging. . Source: Study International Blog Post.

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HEM (Higher Education Marketing)

MARCH 1, 2024

Social media heavyweight LinkedIn is the latest to enter the higher education rankings ring with three new tools to help students find the schools that will land them the best jobs. As social media is popular among mobile users, schools must also ensure their sites are mobile-friendly.

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HEM (Higher Education Marketing)

APRIL 5, 2023

Understanding Common Channels in Higher Education Marketing Marketing channels can be viewed as media that allow schools to market their programs and student experience to prospects. This can include anything from paid ads on social media or search engines to email marketing. Interested in trying this out for your school?

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HEM (Higher Education Marketing)

APRIL 12, 2023

Reading Time: 9 minutes Content and social media trends over the past few years have consistently placed short-form videos in high regard, pushing schools to expand their video content strategy. This allows you to introduce your school to curious prospects and link to your website and other social media accounts.

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HEM (Higher Education Marketing)

FEBRUARY 15, 2024

Tools for tracking tags, cookies, and pixels are indispensable for interpreting data about campaign performance and user behavior. Source: Google Effective analytics also integrate social media strategies, differentiating between the need for in-application forms or direct landing page links depending on the platform.

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HEM (Higher Education Marketing)

OCTOBER 5, 2022

Increasing brand engagement on social media. This content can be live streamed on social media, using Facebook Live , for example, to show your audience what they may be missing out on. You can develop a guideline for your audience to follow and ask them to share what they create using branded social media hashtags.

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Niche

APRIL 25, 2023

Want to keep updated about the blog? For 2023, we leveled up, bringing in a slate of experts from both sides of the desk to share their insights, tips, and best practices for everything from managing family expectations around DEI work to journey modeling, social media, and messaging. Sign up for the newsletter!

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Bright Futures Blog

MARCH 8, 2022

Take it a step further by embracing the power of social media. Don’t be shy and tag the coaches and athletic programs that you want to notice you. Links to your highlight reel, social media sports account (again – keep it clean), game film, NCAA profile. Create Profiles On The Recruiting Websites.

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HEM (Higher Education Marketing)

FEBRUARY 1, 2023

Instead of simply drafting blog posts to target specific keywords, you’d be creating high-quality and in-depth articles that provide your prospects with extremely high value. Remember to use headers (H1, H2, and H3 tags) when appropriate, as well as short paragraphs. You can even add contextual links to your pages for a similar effect.

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HEM (Higher Education Marketing)

MAY 17, 2023

Contact our team to develop an inbound marketing strategy that covers your social media and web content needs. You can also tag your alumni in these stories to make them more shareable, boosting the visibility of your content while also involving your alumni in what you create. Looking to create impactful LinkedIn content?

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