HEM (Higher Education Marketing)

MARCH 1, 2024

Reading Time: 7 minutes Choosing which college or university to attend is one of the most important decisions a young person has to make, prompting them to consult with all influencers before making the plunge, including an increasing array of online resources.

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Niche

APRIL 25, 2023

Want to keep updated about the blog? Despite the noise about different channels, Facebook and Google Display advertising are still where it’s at— 36% of parents surveyed by Niche said that Facebook influenced their enrollment decisions and 93% of social media advertisers invest in that channel. Sign up for the newsletter!

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HEM (Higher Education Marketing)

OCTOBER 18, 2023

Source : University of Chichester’s TikTok account Did you know that 75% of students say social media content influences their enrollment decision? Utilize local keywords and geo-target content: Tagging your location and using keywords such as #studyincanada and ‘business schools in Europe’ can help you improve local search visibility.

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HEM (Higher Education Marketing)

OCTOBER 12, 2022

In particular, encouraging students to share content will help you tap into their own social network–likely people who are at a similar stage in life or making similar decisions about their education. For instance, think about using hashtags or location tags to boost the chances of your content being seen. Source: Instagram.

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BestColleges

MAY 30, 2023

MBAs can open the door to a wide range of career opportunities and higher pay, but these programs often come with a hefty price tag. BestColleges previously reported that the school is retooling its MBA program to focus on data-driven decision-making, experiential learning, and preparing students for the future of business.

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HEM (Higher Education Marketing)

DECEMBER 6, 2023

Over the past few years, school blogs have emerged as integral components of this endeavor, equipping educational institutions with invaluable resources to elevate their communication, foster engagement, and cultivate a sense of community. What Is a School Blog? A distinctive and authentic brand voice that speaks to your students.

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HEM (Higher Education Marketing)

DECEMBER 28, 2022

Without it, you won’t have the insight you need to make key marketing decisions for better recruitment. Because it gives you the opportunity to analyze your performance and make data-driven decisions. Understand your school’s ROI so you can make better decisions about ad spend. Knowing Which Conversions to Track.

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Niche

FEBRUARY 1, 2023

Want to keep updated about the blog? A pixel is a snippet of code, sometimes called a “tag,” that gathers information about your website’s visitors. Because we implement the Niche Pixel through Google Tag Manager as a single tag, the impact on your website’s speed is negligible. Sign up for the newsletter!

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Niche

FEBRUARY 1, 2023

Want to keep updated about the blog? A pixel is a snippet of code, sometimes called a “tag,” that gathers information about your website’s visitors. Because we implement the Niche Pixel through Google Tag Manager as a single tag, the impact on your website’s speed is negligible. Sign up for the newsletter!

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Applications Testing 52

HEM (Higher Education Marketing)

DECEMBER 14, 2022

Since inbound marketing covers a range of areas – from blog content and social media to email marketing – you can use your audit as a tool for catching any branding inconsistencies across different channels and platforms. Here, blog posts share student voices, alumni stories, and application advice.

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HEM (Higher Education Marketing)

SEPTEMBER 13, 2023

Given that schools are increasingly pressured to adopt AI tools for marketing purposes, this blog will discuss some critical issues education marketers should consider when working with Google Ads AI. Schools using Google Ads AI must make decisions about safeguarding specific consumer data to mitigate the risk.

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HEM (Higher Education Marketing)

APRIL 17, 2024

Effective University SEO Strategies For Your School Gone are the days of cramming keywords into blog content. By integrating these keywords into their website content, blog posts, and online advertisements, you can significantly improve their visibility on search engine results pages (SERPs).

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HEM (Higher Education Marketing)

FEBRUARY 15, 2024

A well-structured CRM will empower decision-makers with the understanding needed to tailor student outreach campaigns and pivot strategies as needed. Educational marketers can thus make data-backed decisions, tailoring landing pages to cater to nuances like language, localized information, and cultural specificity.

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The College Solutions Blog

OCTOBER 19, 2021

In my last college blog post, I wrote about the pros and cons of applying to college early decision. Here is more to consider before you apply early decision or early action to college: 1. If you can’t swing it financially, you can walk away from an early decision acceptance. Consider Early Decision II.

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HEM (Higher Education Marketing)

MAY 15, 2024

In this comprehensive blog, we will delve into 7 common reasons that posts might need to receive the engagement you desire. This data is invaluable for refining your strategy and making informed decisions to improve your Facebook marketing results. This increased engagement can lead to a more vibrant and active online community.

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HEM (Higher Education Marketing)

APRIL 12, 2023

It also provides additional content that can sway your prospects’ decision to enroll at your school. It can also help to categorize your video and tag it with relevant popular keywords. Having a YouTube channel gives prospects the chance to see your school and its community, getting to know what the environment and people are like.

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HEM (Higher Education Marketing)

MAY 17, 2023

You can also tag your alumni in these stories to make them more shareable, boosting the visibility of your content while also involving your alumni in what you create. Interested prospects can use this content to learn more about your school’s teaching approach, gleaning key insights that can influence their decision to enroll.

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HEM (Higher Education Marketing)

APRIL 5, 2023

The direct channel is more commonly tagged as the Last-Click, usually due to an earlier touchpoint, whereas the organic channel is often the final touchpoint. However, they still need an extra push to make that final decision and enroll. To nurture leads in this stage, you’ll need to rely on BOFU offers.

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HEM (Higher Education Marketing)

MAY 10, 2023

Although this process may be time-consuming, it’s well worth the effort to create an SEO-driven blog and position your school as a credible leader in the field. For instance, if you’re adding images, then be sure to resize them appropriately and use alt tags for descriptions. In doing so, you can drive web traffic.

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