HEM (Higher Education Marketing)

JULY 19, 2023

Whether through blogs, infographics, or podcasts, your school should find ways to share its story and knowledge with current and prospective students. For instance, while Millennials and Gen Z favour short-form video and user-generated content, Gen X prefers blog posts, guides, and email newsletters.

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HEM (Higher Education Marketing)

JANUARY 3, 2024

Source: Direct Marketing Done Well Blog The number of leads your online marketing produces is a function of two things: 1) the number of visitors from your target audience that your site attracts and 2) your ability to convert members of that audience into leads. Don’t skimp on this work. It is critical 3.

Higher Education 52

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HEM (Higher Education Marketing)

JANUARY 3, 2024

Source: Direct Marketing Done Well Blog The number of leads your online marketing produces is a function of two things: 1) the number of visitors from your target audience that your site attracts and 2) your ability to convert members of that audience into leads. Don’t skimp on this work. It is critical 3.

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Higher Education Testing Education Education 52

HEM (Higher Education Marketing)

FEBRUARY 1, 2023

In fact, SEO will continue to dominate in the years ahead—expanding to include new features and trends that can give your school a competitive advantage. Instead of simply drafting blog posts to target specific keywords, you’d be creating high-quality and in-depth articles that provide your prospects with extremely high value.

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HEM (Higher Education Marketing)

FEBRUARY 15, 2024

Reading Time: 9 minutes In the competitive realm of educational marketing, adequately optimized landing pages are a significant asset for connecting with potential students and enhancing recruitment strategies. Tools for tracking tags, cookies, and pixels are indispensable for interpreting data about campaign performance and user behavior.

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HEM (Higher Education Marketing)

MAY 15, 2024

In this comprehensive blog, we will delve into 7 common reasons that posts might need to receive the engagement you desire. Here, Discover Community College does a great job engaging one of its partners by tagging them and stirring up anticipation for their upcoming event. Why are my posts not getting likes on Facebook?

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HEM (Higher Education Marketing)

APRIL 5, 2023

Once you review your student enrollment journey and scope out your competition, you’ll be better positioned to develop a strong marketing strategy for schools. However, student needs and behaviors have evolved, and now, many schools know they must adopt a multi-channel marketing approach to maintain a competitive edge.

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HEM (Higher Education Marketing)

MAY 17, 2023

A school page gives a school, college, or university the chance to present itself and showcase its community and academics. Example : Audencia Business School made a LinkedIn post to create buzz around its 2023 Audace Competition, which aims to highlight the school’s entrepreneurial talents.

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College Essay Guy

JANUARY 3, 2024

By Amanda Miller Author of Paying for College in Four Steps “Finding money to help pay for college is hard.” It’s the most straightforward and condensed paying-for-college resource anyone’s ever made. I’m open to a little competition.) “But Whole books have been written about paying for college. Not really.

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Bright Futures Blog

MARCH 8, 2022

Do you envision college athletics in your bright future? . Put yourself out there by demonstrating interest to the schools and athletic departments on your college wishlist. As a student-athlete, your job includes maintaining a high GPA, putting your heart into your sport, and marketing yourself to college athletics recruiters.

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HEM (Higher Education Marketing)

AUGUST 31, 2022

That’s because a global site tag gets triggered on every page that generates a pageview. For instance, if your school has a blog, then you’d want to factor in the users who’d read your content even if they don’t make any clicks before leaving the website. These last two event categories will require you to use Google Tag Manager.

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HEM (Higher Education Marketing)

JULY 26, 2023

You can simply publish an image on your school website or blog and generate a backlink anytime other internet users share that content on their own platforms. Example : Medix College shares an infographic on their blog that condenses a lot of information in an easily digestible and eye-catching way.

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HEM (Higher Education Marketing)

MAY 10, 2023

This pushes schools to apply SEO best practices to cultivate a competitive edge and improve their organic performance on search engines. Although this process may be time-consuming, it’s well worth the effort to create an SEO-driven blog and position your school as a credible leader in the field.

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